Social media is extremely essential for a business to expand. The role of social media has become paramount for a business to grow and reach a wider customer base.
There are sectors a business needs to look after – the profile of the company, the products, and the target customers. Social media platforms, like Facebook and Twitter, have made this humongous job a lot easier. Nowadays, a business even with a little exposure on social media has a great chance of making it big, and increasing its rate of conversion.
Following are the reasons why social media is important for a business:
Via
Brian Yanish - MarketingHits.com,
Mary Dantes
Remember this is B2B - Not B2C! A very different creature. Do not get them mixed up.
The minute the ability for conversation and two way dialog is cut out or devalued, then the social media affectiveness for B2C becomes only advertising slung at the wall. I recently heard the CEO of Digital Sherpa say he "couldn't care less about "likes for favorites" on Facebook... his main concern was SEO numbers... and that's where I saw his flaw for not recognizing that his audience was all B2C. He impacted several entrepreneurs the wrong way. Eventually he retracked but... his audience was not able to recognize the disconnect. B2C Social media is all about the ability of choice - for hold possible conversations with the brands you "like".