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The Marketer is Dead, And We Have Killed Him. I thought about going with a less provocative title, but the purpose of this blog post is to prove that two broken assumptions exist in marketing. 
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I think [techies vs. normals] is a perfect way to think about the world when you’re designing your product / company. Quite honestly I see way too many company pitches that are designed for Techies but I only want to invest in products designed for Normals.
Ally Greer's insight:
Though it's a little old, this is an awesome post from one of my new favorite blogs, Both Sides of the Table. Referencing a post frm Chris Dixon on "Techies vs. Normals," entrepreneur-turned-VC Mark Suster explains how to make a product that actually appeals to "normal" people, rather than the small demographic of early-adapters who only try out new products just to say that they tried them first. It's easy to be distracted by the sexiness of the tech industry and to focus on building products with millions of integrations and connections - but frankly, who cares? Your tech might be awesome, but if it doesn't actually solve a problem, it isn't going to catch on. People don't have time to use things that don't solve their problems.
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Before leaping into the nitty gritty of the beauty industry, it’s important to understand why being beautiful seems so important. It runs much deeper than simple frivolous vanity. It’s more than feeling pressure to live up to media standards or cultural expectations. It turns out being beautiful really does make life better. It leads to higher earning power, finding more attractive mates, and a generally happier and healthier life. Via Arabella DeLucco
Ally Greer's insight:
Realistically, being treated differently (read: better) because of good looks is inevitable. Thoughts?
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How do colors affect us when we buy things? The latest research reveals the science of colors in marketing and how to use it for your advantage:
Ally Greer's insight:
It's easy to forget how important it is to choose the colors that will represent your brand. These studies give some super interesting insights into the feelings triggered in the minds of consumers by specific colors.
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Tim Ferriss tells us "To do the impossible, you have to ignore the popular". Here are the most controversial productivity tips to do exactly that:
Ally Greer's insight:
There's hardly anything on the Buffer blog that isn't shareable, but this piece by Leo is particularly great. I'm always a fan of going against the grain, and these unconventional productivitiy tips certainly seem worth a shot.
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An indie band relying on crowd-sourcing is nothing new; many a tour bus has been paid for by way of things like Kickstarter or Indiegogo. But a band asking for your mouse cursor, instead of your money?
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"Success is the product of the severest kind of mental and physical application."
Ally Greer's insight:
A super-long but awesome read on the working and sleeping habits of Thomas Edison. The man who claims to have never needed more than four to five hours of sleep out of the 24 hours in each day is also accused of creating the invention that caused humans to lose 1-2 hours of sleep every single night (the lightbulb). Edison hated sleep so much that he is quoted to have called those who didn't use electricity / slept during the hours of natural darkness stupid. In the most impactful words of Edison quoted in this piece: "I have got so much to do and life is so short, I am going to hustle."
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One hundred and one years ago yesterday, the Titanic set sail for America. Although the ship never made it across the Atlantic, it’s an event that has been talked about, studied and made into a major motion picture.
Ally Greer's insight:
101 years ago today, on April 11, 1912, the TItanic set sail for America. Mental Floss takes ten aspects of the movie and compares them to what actually happened during those days. The most surprising (and moving) fact to me is that the band actually did continue playing while the ship was sinking!
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Ally Greer's insight:
Well, this is weird.
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"Indeed, "Moore’s Law of sharing" is a topic that Zuckerberg has broached before, but it’s fascinating to consider the idea within the context of the last year of technology. One field could be the influence ofwearables, the discrete devices like Fuelbands orMemotos. Through omnipresent sensor data, the information available for us to share could provide the sort of exponential growth needed to prove Zuckerberg’s prognostication correct. But with all that extra sharing would come a counterbalancing trend that would allow us to actually live our shared lives: Sharing would naturally become more passive in nature. Such would be a fundamental shift in how we use platforms like Facebook, Twitter, and Instagram. They’d evolve to be less editorialized, as decisions to share or not to share would be driven, not by our own taste, but by our customized algorithms. And a word of warning: My algorithmloves sharing photos of my cat and things I ate for dinner."
Ally Greer's insight:
A very interesting read on how the future of sharing has and will probably continue to grow exponentially (hence Facebook jumping in and taking control.) Will there reach a point where it stops growing? Or will we eventually lead completely shared public lives?
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Is a teen's awkward Angelfire page from 1999 the first-ever website by Facebook's Mark Zuckerberg?
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There's a lot of language in movies that you can't show on TV. We're so used to the standard ways of dubbing over words for TV that we hardly notice them—but sometimes the dubs or alternate versions do something so unusual that they stand out.
Ally Greer's insight:
My personal favorite:
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AP The first mobile phone call was made 40 years today, on April 3, 1973, by Motorola employee Martin Cooper.
Ally Greer's insight:
Happy 40th anniversary of mobile phone calls! Does anyone even do that aymore? ;)
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Next time you think of something you should do, do it. Do it within 24 hours. Better yet, do it within 12 hours or 6 hours. It could be for your personal life, work life, or something in between, but acting on these creative and business impulses in a timely manner will improve your Inspiration Reaction as well as your productivity.
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Looking for inspiration? We've put together a list of some of the best 3D art portfolios on Behance, the 'showcase and discover' network for designers and creatives. Via Brian Yanish - MarketingHits.com
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You can't create clear, powerful content on a foundation of jargon.
Ally Greer's insight:
No matter what industry you're working in, chances are there are lots of buzzwords consistently floating around. Social media and the Tech/Startup industries in particular are infamous for complicating every blogpost, business pitch, and general conversation with nonsense jargon. Though using these types of words can give the impression of being knowledgeable and intelligent, when it really comes down to it, the audience eventually sees right through it. This post references some implications of overusing jargon, including appearing as though you have nothing new to say, playing it "too safe." and making things up. Yet, the burning question remains: how do we stop ourselves?
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Ben Moir, of Stepo, talks about Durex's new experiment in remote sex: Fundawear. Via Arabella DeLucco
Arabella DeLucco's curator insight,
April 26, 2013 10:14 PM
The concept for the underwear is interesting, but what I like even more is that the large condom brand, Durex, is responsible for such an innovation. Supporting safe sex as something fun instead of something to do because there are scary things out there is a way better marketing strategy IMO. 
Zars Media's curator insight,
April 27, 2013 6:30 AM
Hmmm not quite sure what to make of this. Its like a vibrator only someone else is controlling it.............
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"Variety may be the spice of life, but brevity is its bread and butter. So when it comes to $10 words, save your money and buy a Scrabble board.”
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Last week I received two off-color remarks about Jews. It didn't surprise me, I've experienced periodic antisemitism throughout my life in the United
Ally Greer's insight:
An important and most certainly shareable read by Geoff Livingston. There are many things I can say about this, as I've been in similar situations, but I'd rather let it sit and speak for itself. It's long, but worth the read.
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On the 40th anniversary of Pablo Picasso's death, LIFE.com celebrates the master's career with a series of pictures made by photographer Gjon Mili over roughly two decades in the middle part of the last century.
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One of the highlights of SXSW Interactive this year was Dr. Shaquille O'Neal (did you know he had a doctorate degree?).
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Ally Greer's insight:
I'm going with "Email" "Approval" and "The Inconsequential."
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Sure, your beloved gadget allows you to work during every spare moment, but is the price of increased productivity dramatically lower creativity?
Ally Greer's insight:
Is being bored a good thing? Studies show that some of the best creative thoughts come from moments of boredom, which barely exist anymore thanks to smartphones to keep us perpetually occupied.
julianstodd's curator insight,
April 3, 2013 2:08 PM
Interesting insights with repurcusions for how we foster innovation and creativity in organisations via @allygreer
julianstodd's comment,
April 3, 2013 2:11 PM
Questions of how we foster creativity and where good ideas come from are important for agile organisations, and organisations need to be agile to survive: http://julianstodd.wordpress.com/2011/05/06/where-do-good-ideas-come-from-inspiration-and-innovation/
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![NYC vs. San Francisco: A Comparison of Dispositions [COMIC] | Shareables | Scoop.it](https://img.scoop.it/k1Xv1uHYuvmMFhwU61uYbzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Great read on how marketing has changed in the era of two-way conversations with brands and digital media.