Redacción de contenidos, artículos seleccionados por Eva Sanagustin

A few months ago, we wrote an article that came to the following conclusion: there’s no silver bullet for subject lines.
Fortunately, there are general rules and guidelines that email marketing companies like Mailchimp and Litmus have identified that can help you increase your open rates. Phrasing subject lines as questions, including a call to action, referencing location — all of these have been shown to positively impact open rates.
We know it can be hard to keep track of all of the dos and d

Is blogger’s block getting you down? Have no fear, blog topic generators are here! Blog topic generators will help kick start your inspiration, ensuring that you continue to generate fresh, enticin…

Landing page design isn't just about good looks. You need a lil’ brains behind all that brawn – in the form of super persuasive and smart landing page copy.

When it comes to getting your content shared, your headline is key. These stats on successful headlines can help you get your content seen.

Email Marketing - Which words in subject lines significantly increase consumer opens of marketing emails, and which words significantly decrease opens?

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Nowadays, it's not only risky to focus on certain keywords, but it's counterproductive. Google wants to understand concepts, not the exact sequence of words searchers type. These six free tools can really help your keyword searches.

La búsqueda de palabras claves representa una parte fundamental de toda estrategia de Inbound Marketing que se precie. Aquí las 7 herramientas gratuitas más eficaces para buscar keywords

Porque los bloggers también tenemos que escribir bien, aquí leerás algunas reglas gramaticales menos conocidas y curiosas.

This isn’t the first time you’ve read a post about “How To Write The Best Headlines.” Heck, we’ve even written multiple posts on writing better headlines ourselves (and plan to write more): Recommended …

Having all the best blogging tools and resources, having a plan to share your amazing content on social media, having everything in place to put your marketing strategy into action still requires one thing: You must create the content to be shared, loved, and engaged with. The blank page must be conquered.
Coming up with an endless supply of blogging and writing ideas would be great, right? Fortunately there is a solid list of useful strategies, techniques, and questions that can always keep a..

Microcopy takes more than writing skills; it requires a deep understanding of your target customer. Here's an inside look at how we do it.

Our new study has uncovered data on how to optimize your Tweeting. These stats are the tip of the Twitter marketing iceberg, come and have a look.