When thinking about who uses medical and health apps, the baby boomer generation is usually not top of mind, however we may be underestimating how receptive this segment of the population might be. A recent blog post from amednews, titled “Baby boomers trust physicians’ recommendations on medical apps” provides a better sense of how baby boomers may interact with mobile health technology.
Some interesting data points about baby boomers referenced in the blog include:
71% would be willing to pay for an app
36% would spend $1 to $2 on an app
35% would spend up to $10
49% have downloaded six or more apps
28% have downloaded between one and five apps
15% have been diagnosed with heart disease
7% have been diagnosed with diabetes
2% have been diagnosed with heart disease and diabetes
60% are most likely to use an app recommended by a doctor
18% are most likely to use an app recommended by a family member
5% are most likely to use an app recommended by a friend
Via
nrip,
Lionel Reichardt / le Pharmageek