Per Smartphone Informationen zu Buch und Autor be.bra stattet Novitäten mit QR-Code aus Der be.bra verlag beginnt mit dem Titel „Ostpreußen – Biographie einer Provinz“ von Hermann Pölking, seine Novitäten mit QR-Codes im Impressum und auf dem Preisetikett auszustatten.
„Ziel ist es“, so Verleger Ulrich Hopp, „dem Buchhändler und dem Kunden eine Möglichkeit zu geben, sich ohne Umwege direkt über das Smartphone Informationen zu Buch und Autor abzurufen.
Zugleich diese Aktion unsere Strategie, auf speziellen Themen-Websites und auf unserer Homepage multimediale Zusatz-Inhalte bereitzustellen.“ In diesem Fall sind auf der Website www.ostpreussen-buch.de Leseproben, Bilder und Filme zum Thema sowie zum Beispiel ein Interview mit dem Autor abrufbar.
Innovativ ist die Integrierung des QR-Codes in das Preisetikett, neben ISBN und Barcode. Dadurch ist der Code auch am eingeschweißten Buch sicht- und nutzbar, ohne den ästhetischen Wert des Schutzumschlags zu beeinträchtigen.
With more than 450 attendees, metaio's annual insideAR has become the world's largest Augmented Reality get-together with many high profile international speakers.
Les QR Codes se multiplient, sans que nous sachions toujours à quoi ils servent et comment ils fonctionnent. Un dossier élaboré par Zoomacom répond à toutes les questions de ceux qui veulent en savoir plus sur ces curieux petits objets.
QR Codes on postage stamps are not new (cf. QR Code Valentine’s Day postage stamps from Taiwan and a QR Code postage stamp from Spain) but these (image below) from Hrvatske pošte, the national postal service of Croatia, incorporate a novel functionality.
Each of the 3.10 Kuna (0.56 U.S. dollars) stamps has a unique code printed below the QR Code. Scanning the QR Code takes the user to a mobile site where the unique code can be entered and view confirmation on the receipt of your mail as well as additional data about its route.
Users can find out when the mail was sent, how many kilometers it had travelled, when it reached its destination and more. The QR Code stamp was produced to mark the 20th anniversary of the issuance of postal stamps by Croatian Post.
Over the past year, excitement about QR Codes has grown seemingly on a daily basis. We’ve seen more and more businesses use them to promote their company, products or services.
We’ve seen libraries and schools put them to use to help students and parents. We’ve also seen them provide value to specific verticals such as real estate and healthcare.
We’ve compiled a list of 100 ways that you could possibly use QR Codes. We received some of these ideas from customers and friends. Some of them have come from our own experiences. We hope that you find at least a few of these helpful.
Rating: Stern magazine get into bed with Metaio/Junaio The September 1st edition of the leading German news magazine, Stern, not only devotes a large section to discussing augmented reality (AR), but also uses the technology to enhance the whole...
David Fieldhouse, co-founder and strategy director at Linking Mobile, says QR is on the rise and is here to stay. Companies must consider relevance before they use QR for their brands, but the benefits are now big enough to take the plunge...
Japan is a country known for vending machines that dispense everything from umbrellas to underwear. At the Tokyo eBook Fair last week, a new flavor was unveiled: eBook vending machines.
The machine was built by Glory, a Japanese firm that engineers self-service machines. After choosing the eBook and paying for it, customers will receive a receipt with a QR code printed on it. Customers then scan the code to download the book.
Drought, conflict and escalating food prices are affecting more than half a million children who are at risk of death and disease. Please donate today.
“No Projector? Use QR Code & SlideShare to Share a Presentation on Smartphones.” In a nutshell, Todd describes how he solved the problem of having to give a presentation in a room that doesn’t have a projector.
He uploaded his presentation to SlideShare, then created a QR code that points to the presentation. He then printed an image of the QR code and will make that available to the audience.
Those attendees who have smartphones can point to the QR code and go right to the presentation on SlideShare. For step by step instructions, see Todd’s article on Social Times.
McDonald's QR Codes Pull Up Nutritional Info on Camera Phones - A new 'QR Code' on McDonald's packaging will let you pull up the nutritional information on your camera phone. Right now, McDonald's QR codes are ...
With the advent of the smartphone revolution, Quick Response (QR) codes have really taken off in a big way. They're being used for commercial tracking, ticketing, marketing and even ...
How to use QR Codes to promote your business, personal branding, advertising and to act as powerful analytics tools and improving feedback. Dynamic Qr Codes will ensure it more powerful.
What it teaches This video explains how QR codes are changing the way we access information in the real world through scanning a new kind of code with a camera phone. It teaches:
How barcodes and QR codes are similar What happens when you scan a QR code with your camera phone What scenarios are useful for QR codes and what's needed to scan them How QR Codes make the real world clickable
En Corée du Sud, un concept de supermarché virtuel imaginé par Tesco se transforme en opération permanente et révolutionne la distribution. Retour en quelques points sur les étapes de la campagne.
The Next Level Of QR Code Scavenger Hunts By Patrick Donnelly ⋅ August 26, 2011 ⋅
I have said often that the best QR Code experiences are ultra personalized to an audience where it offers personalized content to a viewer in context. Two days ago I found out about the most amazing QR Code scavenger hunt that I never even knew was going on. Ever heard of Deus Ex? It’s a video game that ran a 3 month QR Code scavenger hunt similar to the Mercedes-Benz campaign posted on this site a few days ago. This campaign is now over, so unfortunately you can no longer experience it.
21 codes were hidden in the game, instore displays, ads, facebook pages, and clues were given over twitter (one per week). Using the “Deus Ex QR Missions App”, users scanned a code to unlock virtual prizes (video clips, xbox avatars, player upgrades) and real prizes. If you scanned one of the codes without the app, it brings you to a mobile landing page that asks you to download it.
In addition to an individual experience, prizes were unlocked when enough people scanned a certain number of codes or facebook likes were achieved to “level up” the entire gaming experience.
QR Pal is a new and exciting QR Code App which is more than just your typical QR Code scanner. With QR Pal users are able to Scan, Store and Share various types of bar codes and QR codes.
To get content containing either thought or leadership enter:
To get content containing both thought and leadership enter:
To get content containing the expression thought leadership enter:
You can enter several keywords and you can refine them whenever you want. Our suggestion engine uses more signals but entering a few keywords here will rapidly give you great content to curate.
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