Red Door utilized the emerging mobile technology of QR (Quick Response) codes to hide clues leading participants down a path of unique ESET experiences. For those without smartphones capable of reading the QR codes, Red Door created an SMS version of the hunt, where clues were unlocked by texting specific keywords to a shortcode.
At the end of the hunt, contestants received a boxed version of ESET's award winning software, and entered to win a Sony VAIO laptop by texting their email address to a shortcode.
The results were awesome! Over 120 people completed the hunt, and at the first clue (the ESET photo booth) a line formed at the start of the hunt that lasted for hours. The scavenger hunt engaged passers by and made them think about the ESET brand.
A new report from Dell SecureWorks Counter Threat Unit CTU research team breaks down the biggest banking botnets from last year, and reveals that 900 financial institutions from around the globe have been targeted.
The use of mobile devices to engage with print content and ads in magazines continues to grow, with augmented reality comprising almost 10 percent of all mobile activation points last year, according to a new report from Nellymoser.
Gust MEES's insight:
The use of mobile devices to engage with print content and ads in magazines continues to grow, with augmented reality comprising almost 10 percent of all mobile activation points last year, according to a new report from Nellymoser.
The use of mobile devices to engage with print content and ads in magazines continues to grow, with augmented reality comprising almost 10 percent of all mobile activation points last year, according to a new report from Nellymoser.
QR code ( Quick Response Code) is the trademark for a type of matrix bar code (or two-dimensional bar code) which is initially designed in Japan fro the automotive industry, now it is widely used outside this industry.
Gust MEES's insight:
QR codes have become common in consumer advertising. Smartphone users can install an app. with a QR-code scanner that can read a displayed code and convert it to a URL directing the smartphone’s browser to the website of a company, store, or product associated with that code providing specific information.
Au-delà de sa fonction première de protection des produits, l’emballage est un véritable vecteur d’information et de communication à l’initiative de la marque et au service de ses clients et prospects.
Le QR Code® permet simplement à l’utilisateur, à partir des objets et des lieux de son environnement, d’accéder à du contenu multimédia complémentaire grâce à son téléphone portable.
Most advanced QR Code Reader, amazing QR Code Generator and smart applications based on QR Codes and other codes like BeeTagg Code, Datamatrix and EAN-13 / UPC-A.
Typically, they drive social media interaction, like Yelp sites, Twitter, Foursquare check ins, and Facebook likes, but some institutions also drive students to applications and admissions information on the spot.
I’ve said it before – I love using QR codes in my classroom! There are a lot of reasons: Takes students directly to a website you have chosen Eliminates frustration of typing in long we...
La municipalité de Lisbonne essaie de lier contenus numériques et patrimoine culturel. Pour ce faire, elle a utilisé les pavés des rues bordants ses principaux monuments pour y installer des QR Codes. Le projet, d’autant plus innovant qu’il a été mis en œuvre par l’une des dernières compagnies d’ouvriers du genre, alliant de fait technologies numérique et artisanat urbain, fait sensation dans la capitale portugaise.
"A QR-Code Treasure Hunt is a fun, simple way to get students using their mobile devices to continue learning outside of lesson time. Here's how we set one up at the International School of Toulouse with some guidance on how to do the same with your own students using the QR Treasure Hunt Generator at ClassTools.net."
Der Artikel erläutert einige Gründe aus der Praxis die den Einsatz von QR-Codes sinnvoll machen
Fazit:QR-Codes sind für innovative Unternehmer, die Neuem gegenüber aufgeschlossen sind eine hervorragende Möglichkeit um sich vom traditionellen Wettbewerber, der lieber auf eingefahren Wegen bleibt, abzusetzen. Auch hier gilt das alte Sprichwort “der frühe Vogel fängt den Wurm”!
Gust MEES's insight:
Fazit:QR-Codes sind für innovative Unternehmer, die Neuem gegenüber aufgeschlossen sind eine hervorragende Möglichkeit um sich vom traditionellen Wettbewerber, der lieber auf eingefahren Wegen bleibt, abzusetzen. Auch hier gilt das alte Sprichwort “der frühe Vogel fängt den Wurm”!
Générer du trafic en magasin, enrichir un support papier, récolter des données consommateurs... le QR Code s'impose de plus en plus dans les campagnes de marketing relationnel tant il s'avère d'une efficacité redoutable...
Gust MEES's insight:
72% des consommateurs souhaitent des infos sur les produits
This free QR Code Generator creates QR Codes with logo-images. Generate your QR Code for urls, vcard, facebook, youtube and more. Download in print quality as PNG, SVG, PDF, EPS.
Gust MEES's insight:
This free QR Code Generator creates QR Codes with logo-images. Generate your QR Code for urls, vcard, facebook, youtube and more. Download in print quality as PNG, SVG, PDF, EPS.
There are so many tools that educators can use to get students interested and engaged in their work. Like most teachers today, I integrate technology into my instruction everyday. I'm lucky to work i
Great ideas on QR Codes in the classroom and for use via schools and education and this is just the beginning. QR codes hold so much information they are able to be utilized just about anywhere if thought out correctly.
Les "QR codes" fleurissent depuis quelques années dans tous les environnements : presse, lieux publics, pages web, boîtes d'emballages... mais savez-vous vraiment si leur utilisation est sécurisée ? Que risquez-vous en utilisant ces mystérieux dessins noir & blanc ?
Chargés de la création d'un atelier FABCAMP réalisation d'un jeu de piste pédagogique QR Code pour l'université d'été LUDOVIA 2012, nous nous sommes confrontés avec mes collègues du Lot et de la Haute-Garonne, ...
Laissez vous guider par le QR Code ! Coffee Joe est une des plus grandes chaînes de cafés en Israel. Pour promouvoir sa marque, la société est partie d’un insight assez simple : : les gens aiment boire un bon café en lisant le journal… mais comment faire en sorte qu’ils viennent le boire chez Coffee Joe ?
Pour cela, l’agence Y&R a placé dans de nombreux magazines et journaux un simple QR Code permettant d’indiquer aux lecteurs la position du Coffee Joe le plus proche.
QR codes are gaining momentum in todays technology. They are popping up everywhere and across all the business and social landscape. QR stands for quick response. They have been around for more than 15 yeras now and are found mainly on billboards, magazines, on TV, and even textbooks. You might probably be asking yourself " what these codes have to do with education ? "Well that is what this article is trying to answer.
Gust MEES: Be aware when using QR-Codes and install protection against malware on your computer and on your smartphones; my selection here:
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