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Scooped by
Jeff Domansky
September 20, 2017 2:12 AM
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There's a whole industry dedicated to producing fake US news in Macedonia – and it's getting ready for 2020. Veles used to make porcelain for the whole of Yugoslavia. Now it makes fake news. This sleepy riverside town in Macedonia is home to dozens of website operators who churn out bogus stories designed to attract the attention of Americans. Each click adds cash to their bank accounts. The scale is industrial: Over 100 websites were tracked here during the final weeks of the 2016 U.S. election campaign, producing fake news that mostly favored Republican candidate for President Donald Trump....
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Scooped by
Jeff Domansky
September 18, 2017 11:31 AM
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The other day I got an email.It was from LinkedIn, informing me that I would soon be able to “share and record videos” directly on the platform. (Apparently this feature is being rolled out to their most influential contributors first — I’ll take it as a compliment, then.) It’s news those of us in the B2B space have been waiting patiently for, like a labrador with sad eyes, for years. Previously on LinkedIn you could only share videos from other sites. You couldn’t upload video natively onto the platform, as has become so ubiquitous on Facebook, Twitter, Instagram and others. If you shared a link from YouTube it would embed itself and start playing in-stream (with the sound off), but the experience was still a long way behind most other social platforms....
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Scooped by
Jeff Domansky
September 18, 2017 11:09 AM
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Here’s what we know, so far, about Facebook’s recent disclosure that a shadowy Russian firm with ties to the Kremlin created thousands of ads on the social media platform that ran before, during and after the 2016 presidential election: The ads “appeared to focus on amplifying divisive social and political messages across the ideological spectrum,” including race, immigration and gun rights, Facebook said. The users who purchased the ads were fakes. Attached to assumed identities, their pages were allegedly created by digital guerrilla marketers from Russia hawking information meant to disrupt the American electo
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Scooped by
Jeff Domansky
September 18, 2017 10:48 AM
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In 2009, I started a stock media company with a single vision: to provide premium creative content that everyone could afford. This idea grew into VideoBlocks, followed by the launch of GraphicStock and AudioBlocks. Now, we’re adding millions of photos to our new image Marketplace and it’s time to bring our expanding libraries together as Storyblocks.
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Scooped by
Jeff Domansky
September 13, 2017 10:42 AM
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HOW International Design Awards recognizes excellence on a global scale. Here are the 2016 winners from the Signage & Environmental Graphics category.
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Scooped by
Jeff Domansky
September 10, 2017 12:00 AM
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Brands are staking out their own space, creating content alongside publishers. But why should brands bother investing in content themselves? Shouldn’t they leave that up to the publishers?
The answer is in the results. Just take a look at how GE’s brand newsroom compares to its competitors.
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Scooped by
Jeff Domansky
September 9, 2017 11:48 PM
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SITEMAPS IN SECONDS
Jump from vague ideas to a concrete plan with just a few clicks. Every time you plan a website, WriteMaps helps you to stay 100% focused on the planning, and not lose time on formatting.
SHARE YOUR SITEMAP
Simply share your sitemap with a unique URL to get input and signoff from your team or client. With just one click, they have eyes on the sitemap, no wasting time with creating accounts.
COLLECT PAGE CONTENT
Share with your client or copywriter to fill with content. With WriteMaps, all your content is neatly organised and you can jump to the content of any page instantly and without fuss.
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Scooped by
Jeff Domansky
September 9, 2017 11:30 PM
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Stories or still photos? That’s become an increasingly common question since Instagram introduced its Snapchat-imitating video feature. The ephemeral mobile viewing experience has grown rapidly since then–surpassing 250 million daily active users earlier this summer.
One result is that the number of badly shot mobile videos is proliferating, making it even harder to stand out and get noticed in feeds. Here are some of the things I have learned about effectively using Instagram Stories since it launched in 2016. These are tips and tricks I used while covering the nine-month battle for Mosul in Iraq for the Guardian, the Wall Street Journal, and Foreign Policy, among others. Some of this material is from presentations I’ve given at Instagram and Facebook as well.
There are countless ways to use the Instagram app, and my hope is that these 12 ideas will either help get you started or spark some creativity if you’re already using it.
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Scooped by
Jeff Domansky
September 8, 2017 1:13 AM
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Images are a vital component of any website, and using the right ones can enhance both your content and design. The problem lies in finding the right graphics without resorting to the same free stock images everyone else uses. If you really want to set your site apart, there’s an alternative to stock images – you can create your own. The best part is, you don’t need to be a designer to get it done. Nowadays, there are plenty of tools that can help you create stylish graphics with only a little practice, and they’re a great option if you don’t have the budget to hire a designer. In this article, we’ll talk about why images are so important for any website, then we’ll introduce you to three tools that can help you create your own custom graphics. Let’s get started!...
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Scooped by
Jeff Domansky
September 6, 2017 1:50 AM
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The closest a digital marketer can get to being inside their customers’ heads without a survey or a degree in neurosurgery is by getting in their inbox. But that’s not easy to do. Convincing leads to hand over their personal information — aka “lead generation” — is still a challenge for many businesses today. A landing page helps, but even that doesn’t guarantee you get their permission to email them offers. Luckily, there’s a way around all that — a way to get in your customers’ inboxes without convincing them to fork over their email address: using an ad format from Google, called Gmail Sponsored Ads....
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Scooped by
Jeff Domansky
September 6, 2017 1:28 AM
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In Episode #399, Eric and Neil discuss how to rank a 10-page website. Tune in to learn how you can slowly gain traction in spite of only having a few pages by placing massive emphasis on the quality of those 10 pages. Time Stamped Show Notes: 00:28 – Today’s topic: How to Rank a 10-Page Website 00:40 – Neil picked 10 pages because a lot of people have small websites 00:45 – A 500-page website is easier to rank 00:56 – The more text you have on the page, the more likely you are to rank 01:03 – A 10-page website can still rank but it will never get as much traffic as a Wikipedia 01:10 – A small website should focus on link building and outreach 01:14 – Make sure your content is detailed and thorough 01:18 – Brian Dean of Backlinko started with only a handful of pages website 01:33 – The quality of his content is high...
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Scooped by
Jeff Domansky
September 5, 2017 4:10 PM
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With Content Marketing World 2017 happening this week in Cleveland, Ohio we analyzed the social and blog conversations around ‘Content Marketing’ from January 2017 to look at the most hotly debated topics and who the key influencers are.
Influence is topical and so someone who is influential on SEO is not necessarily the expert on influencer marketing or video content creation. We went deeper into the specific sub-categories and tracks at CMWorld2017 to call out the influencers who are driving engagement within the influencer community on these niche topics.
You can use this blog post to understand what is driving the online debate and who is most influential in the focus area that you really care about in your role whether it is Social Media, Lead Generation, Branding, Video Creation, Sales or Influencer Marketing for example.
The web is full of beautiful ideas and services. Ludus is the first one to provide an easy way to gather them all in a single place.
Via Baiba Svenca
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Scooped by
Jeff Domansky
September 20, 2017 1:59 AM
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The surest way to stifle an idea is to write a long-winded presentation deck about it. PowerPoint, Keynote, and Prezi are powerful tools, but the power comes in how they’re used. A weighty presentation deck can get in the way of the idea itself. The classic Mark Twain quote applies equally when writing a presentation — “I didn’t have time to write a short letter, so I wrote a long one instead.” Born out venture capital work as a recipient of many of PowerPoint deck, Guy Kawasaki has been advocating the 10/20/30 Rule for a decade.
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Scooped by
Jeff Domansky
September 18, 2017 11:18 AM
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Here’s what we know, so far, about Facebook’s recent disclosure that a shadowy Russian firm with ties to the Kremlin created thousands of ads on the social media platform that ran before, during and after the 2016 presidential election:The ads “appeared to focus on amplifying divisive social and political messages across the ideological spectrum,” including race, immigration and gun rights, Facebook said.The users who purchased the ads were fakes. Attached to assumed identities, their pages were allegedly created by digital guerrilla marketers from Russia hawking information meant to disrupt the American electo...
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Scooped by
Jeff Domansky
September 18, 2017 10:58 AM
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...But to help you narrow your search, we've done a bit of our own curation of the best Instagram accounts to follow for design inspiration. We've broken the list down by category: illustration, graphic design, pop art and installation, color palettes, street art, photography, typography, and calligraphy -- although, you might notice that some of the work below could fall onto more than one list. Check out how these artists are sharing their work with the world -- we're sure you'll find them as inspiring as we do....
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Scooped by
Jeff Domansky
September 13, 2017 11:10 AM
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Logo Crunch is a multi-resolution logo maker, it uses computer vision to make your high-res logo legible at lower resolutions. Use it for a website favicon, iOS app icon or Android app icon.
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Scooped by
Jeff Domansky
September 10, 2017 10:41 AM
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The first step to getting a leg up on the competition is to have a solid, smart content marketing plan in place. If you're having trouble planning for the upcoming year or need some fresh ideas to include in your plan, read on. In this post, we'll dive into why your business needs a content marketing plan and the exact steps you will need to take to create one....
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Scooped by
Jeff Domansky
September 9, 2017 11:55 PM
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On social, content is the unchallenged king. Users abhor ads in their feeds. Instead, sponsored content on Facebook has become an instant hit for brands.
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Scooped by
Jeff Domansky
September 9, 2017 11:39 PM
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Sometimes an international offensive begins with a few shots that draw little notice. So it was last year when Melvin Redick of Harrisburg, Pa., a friendly-looking American with a backward baseball cap and a young daughter, posted on Facebook a link to a brand-new website.
“These guys show hidden truth about Hillary Clinton, George Soros and other leaders of the US,” he wrote on June 8, 2016. “Visit #DCLeaks website. It’s really interesting!”
Mr. Redick turned out to be a remarkably elusive character. No Melvin Redick appears in Pennsylvania records, and his photos seem to be borrowed from an unsuspecting Brazilian. But this fictional concoction has earned a small spot in history: The Redick posts that morning were among the first public signs of an unprecedented foreign intervention in American democracy.
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Scooped by
Jeff Domansky
September 9, 2017 11:23 PM
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Most salespeople are sold on the power of LinkedIn. They keep their profiles in tip-top shape, look up their prospects' profiles before calling or emailing, and keep close tabs on what potential customers post in groups. Reps also know how to search for prospects and narrow the results down by industry, company, location, and other specifications.
In other words, they have the basics of prospecting on LinkedIn down.
But what if these strategies aren't yielding enough relevant prospects? While search is the most logical place to look for new opportunities, it's not the only method. Use the following eight ideas to find new prospects on LinkedIn when search isn't cutting it.
The scale of the internet is so great, that it doesn’t make sense to look at the information on a monthly basis, or even to use daily figures.
Via John Evans
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Scooped by
Jeff Domansky
September 6, 2017 1:42 AM
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These are three compelling reasons I’d advise against using LinkedIn to foster cold email introductions. What would I suggest instead? - Find your target's business email address using the tools listed here. - Write a value-based email introduction. Make sure it covers in no more than four two-line paragraphs why they should reply to you. - Send it to the prospect's business email address. - Revise your email to remove any self-serving language. - Imagine I’m going to pay you $1000 for every word you remove from the email. Take out as many as you can. I owe you at least $10k right? - Send the email.
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Scooped by
Jeff Domansky
September 6, 2017 1:15 AM
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Each year, I keep a running list of exceptional nonfiction that I encounter as I publish The Best of Journalism, an email newsletter that I curate weekly for its subscribers. This is my annual attempt to bring roughly 100 of those stories that stood the test of time to a wider audience. I could not read or note every worthy article published in the past few years, and I haven't included any paywalled articles or anything published at The Atlantic. But everything that follows is worthy of wider attention and engagement. I hope it provides fodder for reflection and inspiration for future writing. My thanks to all of the publishers, editors and, writers who made these gems possible.
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Scooped by
Jeff Domansky
September 5, 2017 10:08 AM
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On the PRCA logo appear the words ‘The Power of Communication’. That’s because of our strong belief in the power of our industry – it changes behaviour; it changes lives; it changes companies and Governments. And most of that power is used for good. But just occasionally, it is used instead for the wrong purposes. Today, we expelled Bell Pottinger from the PRCA. We did so because of their unethical and racially divisive work on the Oakbay Capital account in South Africa. We did so because they had used the power of communication for a morally wrong purpose. .
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The Macedonian town that pushed a big share of fake news is the subject of an excellent CNN profile news story. Absolutely recommended reading! 10/10