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Content curation. You’ve probably heard about it, you might have even read a few pieces on the subject but you never really went through it. How many times did it happen to get a topic idea and start writing on it immediately? And after you’ve hit publish you didn’t get the expected results. The curated content marketing technique can actually boost SEO. Big time. And below you can find some case studies that prove exactly that....
Jeff Domansky's insight:
Does content curation impact SEO? Learn from these awesome examples of content curation and make ensure that your content curation efforts will pay off. 
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An Accenture study from this year showed that 81 percent of consumers report wanting brands to get to know them and understand when to approach them, as well as when not to. And, for those more interested in ROI, technology market research giant Gartner predicted last year that “by 2020, smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits up to 15 percent.” Here’s a look at a few brands who are doing everything right – whether they’re working with robots and tech, human beings, or both....
Jeff Domansky's insight:
Personalization works and these four examples show how.
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Want to create a wide range of content without a lot of effort? Is it easier for you to create videos than the written word? In this article, you’ll discover how to use video to produce up to eight different types of content for your business.
Jeff Domansky's insight:
Want to create a wide range of content without a lot of effort? Discover how to use video to produce up to 8 different types of content for your business.
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During the Revolution, George Washington, spotting a group of Connecticut cavalry officers on fine gray horses, inquired with one Captain Lindsey about a set of Arabian horses sired by a stud named Ranger. As it turned out, the sultan of Morocco had gifted Ranger to a British captain who had left the horse on American soil as a breeder. Washington, who had an eye for fine horses, bought the horse, which he subsequently crossed with another famous Arabian offspring, the mare Othello. The mare sired Magnolio, a chestnut stallion, who raced and lost at the Alexandria, Virginia track against a horse belonging to George’s friend and sometimes rival Thomas Jefferson. Cutting his losses, George sold Magnolio to his friend Henry “Light Horse Harry” Lee for several thousand acres of land in Kentucky. In many ways, gambling on horses in the 18th century was easier than it is today. Most of the “gentlemen” who bet on horses knew each other; they knew their horses, including the bloodlines of the opposing horses. The riders were often servants or slaves, and while the races were an often brutal sport for the riders, for the gentry, they allowed for stylish displays, including exhibitions by ladies sporting new dresses and parasols. Race days, which often coincided with court days, legitimized aristocratic values, including wealth, competition, and independence. The scene also allowed men to let off steam and to settle financial scores in a peaceful, even genteel manner....
Jeff Domansky's insight:
Our Founding Gamblers—particularly those of a Southern persuasion—gambled not only on horses but pretty much everything else. Fun.
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From
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The 4th of July is here, and it’s time to celebrate! Bring out that grill and get ready for a crazy independence day cookout! Go purchase big, loud, and colorful fireworks, and color the night sky with a dazzling spectacle of lights! But with all the fun and festivities, be sure to take some time to remember why we celebrate this momentous day. Are you excited? We hope so, because this Independence Day is going to be AMAZING. To help you get in a celebratory spirit, we present to you these 25 4th of July Fun Facts That Will Make You Want To Celebrate.
Jeff Domansky's insight:
Fun Fourth of July facts.
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Jeff Domansky's insight:
An illustrated history of the 4th of July from History.com.
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LinkedIn designed Showcase Pages as a way for brands with multiple products and services to create pages dedicated to those diverse offerings. But Showcase Pages are much more functional than that - they can be used to target any customer or client segment.
But there are some rules and some limitations you need to be aware of. For example, you can only create Showcase Page names that aren’t taken.
In this post, I’m going to share seven tips we’ve found help our clients create focused, and compelling pages that gain followers, drive traffic and increase conversions. ...
Jeff Domansky's insight:
Bob Carver provides a detailed guide to LinkedIn Showcase Pages.
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The social network said it plans to begin launching a series of features every month in the hopes of providing more “transparency and understanding” about how ads work on the platform. The first set, announced today, include metrics related to how ads increase web site traffic by measuring how many people actually click on an ad and then visit a landing page. According to Facebook, mobile websites that are slow to load often keep people from actually visiting a site after they click on an ad. However, the company said the updates will more accurately track traffic and illustrate the importance of mobile optimization. Another new feature will be able to tell whether a person who clicks on an ad has had any previous experience with the brands. The feature, called a “pre-impression activity breakdown,” will arrive in a few weeks and will compare new visitors to previous ones....
Jeff Domansky's insight:
Facebook plans to release additional ad metrics every month.
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Have you ever called a lead on a Tuesday morning and heard nothing, but tried that same lead two days later and they responded back almost immediately? That’s not luck -- there’s some science behind why this happened. According to research from James Oldroyd and InsideSales.com, effectively reaching out to prospects comes down to one thing: timing. For example, did you know 4 to 5 p.m. had a 164% better connection rate than 1 to 2 p.m.? Or that connection rates drop by 400% if you respond in 10 minutes instead of five? The following infographic reveals the best times and days to connect with respond to prospects. Science and data are starting to dominate sales. Are you keeping up?...
Jeff Domansky's insight:
HubSpot shows when to connect with prospects by phone and by email.
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Google announced today that it’s given ‘News’ a minimalist, clutter-free makeover, allowing readers to easily access the one thing they visit the section for: news. The sparkly UI is clean and pared-back, designed for comfortable browsing and reading. Google has adopted a card layout format “that makes it easier to browse, scan and identify related articles about a story.” Articles are aligned in a ‘Story Cards’, which display overviews of the stories and expand to reveal articles of different perspectives. Possibly the most essential feature of the entire redesign is the already existing ‘Fact Check’ feature, which has been moved to the right column, making it more convenient for you to investigate claims on a story.
Jeff Domansky's insight:
Welcome news!
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Japan prides itself on ludicrous advertising. But every year, a few commercials go beyond—transcending the market’s typical weirdness and reaching a state of truly inspired lunacy. “Gravity Cat,” which won a silver Lion in Cannes, came close, but its oddness was relatively mild—and also wrapped in jaw-dropping craft. But thankfully, another silver Lion winner from Japan has stepped in to take the prize. Check out the spot below, from agency Asatsu-DK and production company Spoon. It would be a spoiler to reveal the advertiser, so just sit back and soak up all the screaming and yelling from actors whose true character reveals itself only at the very end....
Jeff Domansky's insight:
Funny, weird ad! From Japan, of course.
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If you’ve been on the Web in the past decade, you’ll likely have visited Reddit, Craigslist, Wikipedia, 4Chan, Hacker News, or The Drudge Report at some point. While these sites are all vastly different, they have two things in common: they’re all extremely popular among their audiences and they all look, well, terrible. Web technologies have come so far in the past few years and designers now have a vast array of tools and techniques at their disposal. Yet these sites feature unflattering layouts that have no connection to the modern design philosophies seen around the Web today. Craigslist’s current design is lacking, to say the least. Why do some of these sites look like they were built in the 90s? Where are the clean layouts, carefully selected fonts and complementary colors? For the record, The Drudge Report and Craigslist are indeed more than 20 years old — both were launched in 1995. Wikipedia just turned 15 last month. Reddit has now been around for 10 years, while image board 4chan is going on 13....
Jeff Domansky's insight:
TNW takes an in-depth look at some of the world's most popular sites that feature unflattering design. Think how successful they'd be if well-designed?
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I empathize with these unlucky writers, though. Typos are inevitable. Sometimes, they tiptoe into my blog posts, and there’s nothing I can do about the embarrassment except lock myself in the nap room and wail into a pillow. But the 20 pen slips below were so hilarious and shocking that my laughter pierced through all my colleagues' noise-canceling headphones. I couldn't stop chuckling at these editing blunders. So, although our hearts sting for these writers, we decided to share their hysterical typos and grammatical errors. Hopefully, they'll forget the pain and laugh with us too....
Jeff Domansky's insight:
HubSpot collected 20 of the worst typos, grammatical errors, and spelling mistakes we've ever seen. They'll definitely make you laugh. Fun!
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Many of us are curating content without even thinking about it. We’re sharing that quirky New York Times article on Facebook. We’re quoting celebrity tweets and making funny (well, funny to us) quips on Twitter. What is content curation? Content curation is all about mining the internet for material that can be shared on your social networks. It’s about finding great content and presenting it to your social media followers in a way that’s organized and meaningful....
Jeff Domansky's insight:
Content curation is all about mining the internet for material that can be shared on your social networks.
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Video content can be a valuable asset in your inbound marketing content mix. In fact, by the end of this year, video content is expected to represent nearly three-quarters of all internet traffic. But getting people to sit through your videos can be challenging, considering that the longer your video is, viewers will consistently drop off and stop watching, in most cases. Your video is being judged on its content, presentation, production quality, style, and the valuable information it provides. What does this tell us? Your content must be truly remarkable to maintain your audience's attention. Below are our tips to instantly improve the production quality of your video marketing content to give it a nice little boost....
Jeff Domansky's insight:
Learn the HubSpot video team's must-have video production tips to make your marketing videos shine.
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From
www
It's all in caps and punctuated with a small maple leaf at the end. And it only took three years to develop. "This is our one-word brand," said Brad Ferguson, president and CEO of the Edmonton Economic Development Corporation, as he presented a picture of the so-called wordmark to city councillors Tuesday. The wordmark is one piece of the redevelopment of Edmonton's overall image, brand and reputation that EEDC has been working on for years. It will be used to promote the city to an international audience. ...
Jeff Domansky's insight:
After three years, The City of Edmonton has a new brand ... and it's the word "EDMONTON." Sorry, not good enough! It will mean nothing in SE Asia, Europe or elsewhere. As a marketer, PR pro and former resident, it's not going to work outside of Jasper Avenue (the city's main drag). A new tagline might be in order instead of their themes "open, innovative, courageous and collaborative." How about "Snowblower capital of the world"? "Make Edmonton great again!" Or "Edmonton. We'll leave the Northern Lights on for you!" Seriously, though. They're talking to themselves. This is what happens when committees try to design!
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Liberty, freedom and fireworks — that’s what Americans celebrate on the Fourth of July.
Jeff Domansky's insight:
Fun Fourth facts.
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![16 Fun Facts About the U.S. for 4th of July [Infographic] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/7uu5PKaU_mRWqDa4NkjfFjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
In honor of 4th of July and this year being the United States’ 240th [2016] birthday, here are 16 fun facts about this quirky country for you.
Jeff Domansky's insight:
Happy Fourth!
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In this chapter you'll learn all the tips for a perfect Facebook Ad Targeting. Displaying your Ads to the right demographic audience is key to succeed!
Jeff Domansky's insight:
Basic Facebook marketing tips.
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President Donald Trump often labels media companies as "failing." He's taken shots at BuzzFeed during press conferences. He's repeatedly pounded on CNN, and particularly enjoyed that network's recent journalism stumble. And of course, Trump has hammered the MSNBC show "Morning Joe" this week, causing a political firestorm that has stretched across both parties. If you follow the advertising business, you'd not be surprised to hear that traditional media business models are under a lot of pressure as consumer consumption habits are going through rapid changes driven by technology. But here's an ongoing question: are the media companies Trump refers to as "failing" actually failing? Here's a look at how these companies are performing from an audience and financial perspective....
Jeff Domansky's insight:
President Trump has labeled a slew of media companies, including the New York Times and CNN, as 'failing,' Here's a look at how they are really performing. Just the facts!
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Today, I want to give you something fresh — an SEO strategy you may have never thought of — let alone used! I’m talking about using Google Image Search to drive more visitors to your website. Most online content is a balance of text and images. Text gets a lot of attention, and it’s definitely important. But images are important too.
Jeff Domansky's insight:
Neil Patel shares Google image search-traffic tips.
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Dr. Gitte Lindgaard at Carleton University wanted to find the answer to that question, so she ran a study. She flashed web pages in front of users for 1/20th of a second. Then she had the participants rate the web pages they saw.First impressions are formed in milliseconds. Her research pointed to something amazing: customers form first impressions about marketing in as little as 50 milliseconds. 50 milliseconds. Customers make judgments about marketing before they’ve even had a chance to process what it’s trying to convey. There’s no cognitive effort involved in this first impression; it’s completely visual and based almost entirely on emotion and feeling....
Jeff Domansky's insight:
Customers make decisions about your company almost instantaneously. Are you turning them off by making one of these 4 marketing design mistakes? Fascinating research!
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Think you need a professional production team to create a worthwhile explainer video? Think again. Compiling an explainer video doesn't have to be more complicated than putting together a slide deck in a Powerpoint presentation. You decide what to say, find some relevant graphics to jazz things up, and record a voiceover. Explainer videos should generally be 30-90 seconds in length, which translates into a written script of around 200 words or less in most cases. To get a good feel for crafting your own video, start by gathering some inspiration from brands doing it right. You’re bound to find something that resonates with you as a good example for brainstorming your own. Here are 17 fabulous explainer videos across a wide variety of industries, media outlets, and publications to jumpstart your own project. You should have no trouble getting inspired to make an explainer video part of your marketing strategy....
Jeff Domansky's insight:
Looking to create an explainer video? HubSpot shares 20 examples to get you inspired!
Everett Bowes's curator insight,
June 30, 2017 3:24 PM
Looking to create an explainer video? HubSpot shares 20 examples to get you inspired!
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Artificial intelligence is making huge strides in innovating the creative industries, and thanks to a collaboration between IBM and the Tribeca Film Festival – the trend seems set to grow even bigger. Earlier this week, the two companies hosted the Storytellers with Watson contest where a small but prestigious group of artists and scientists were asked to come up with new ways in which creatives could rely on IBM’s supercomputer to make art. The event featured five finalists selected from a larger pool of entries. Selected contestants were then asked to pitch their ideas in a ‘Shark Tank’ style format. Following a consideration from the panel of experts, the jury eventually gave the award to filmmaker and journalist Seth Grossman who proposed an algorithm that finds meaning in words and images to make video editing easier. The so-called Rip-o-matic model that Grossman designed essentially takes the hassle out of editing by automatically splicing together numerous bits and pieces that represent the filmmaker’s overall creative vision....
Jeff Domansky's insight:
IBM and the Tribeca Film Festival asked a small but prestigious group of artists and scientists to help make the Watson supercomputer a better storyteller.
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A report on Alex Jones’ InfoWars claiming child sex slaves have been kidnapped and shipped to Mars is untrue, NASA told The Daily Beast on Thursday. “There are no humans on Mars. There are active rovers on Mars. There was a rumor going around last week that there weren’t. There are,” Guy Webster, a spokesperson for Mars exploration at NASA, told The Daily Beast. “But there are no humans.” On Thursday’s program, the InfoWars host welcomed guest Robert David Steele onto The Alex Jones Show, which airs on 118 radio stations nationwide, to talk about kidnapped children he said have been sent on a two-decade mission to space....
Jeff Domansky's insight:
Speaking of fake news... On Thursday, nutbar Alex Jones welcomed a guest to talk about how kidnapped children have been sent on a two-decade mission to space. NASA now denies the interplanetary conspiracy.
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Does content curation impact SEO? Learn from these awesome examples of content curation and make ensure that your content curation efforts will pay off.