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Emails are so easy to send, but they’re also easy to ignore. With more than 120 messages landing in the average office worker’s inbox each day, making sure yours gets read and gets a response can be tricky. To increase your chances of getting of a reply, here are nine tricks you can try...:
Jeff Domansky's insight:
Practical tips to get better response from your emails whether they are marketing or newsletters. 
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According to a Vcloudnews infographic, the numbers are dramatic:
We’ve reached the point where people won’t even consider accepting meaningful, specific information unless we are careful with how it is delivered. There’s an exception when it comes to mindless entertainment online, but since you’re reading this article, I suppose you’re not interested in the mysterious success of cat videos—so we’ll be talking about documented content....
Jeff Domansky's insight:
Razvan Gavrillas looks at the challenge of creating remarkable content that gets seen online.
Andrea Rossi's curator insight,
March 30, 2016 3:09 AM
Razvan Gavrillas looks at the challenge of creating remarkable content that gets seen online. 
Sebastián Muñoz's curator insight,
March 30, 2016 4:21 AM
Razvan Gavrillas looks at the challenge of creating remarkable content that gets seen online. 
Ethan Hawke's curator insight,
March 30, 2016 4:49 AM
Razvan Gavrillas looks at the challenge of creating remarkable content that gets seen online.
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Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords.
The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process -- one that's made all the more simple and quick when you use the right tools to perform your keyword research.
Jeff Domansky's insight:
Concerned about improving your SEO?Check out these nine keyword search tools from HubSpot..
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If content marketing is a teenager who’s left home, then content curation is its ever-present romantic attachment.
Jeff Domansky's insight:
Heidi Cohen offers three key tips on content curation.
Adrian Leighton's curator insight,
March 29, 2016 11:22 PM
Heidi Cohen offers three key tips on content curation.
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If you’re already using predictive analytics within your organization, then you know just how impactful they can be, and you’re likely on the lookout for new and different applications to drive your business even further. And if you’ve ever been intrigued by the notion of using predictive analytics but thought you weren’t big enough, sophisticated enough, or just plain not ready for it, then keep reading: odds are pretty good these days that the benefits of predictive analytics are within your reach. In this article, I’ll share three cases outlining ways to use your data to predict value and take your marketing initiatives to another level....
Jeff Domansky's insight:
Can you use data to predict the future? Columnist David Booth shows how predictive analytics can be used to take your marketing initiatives to another level.
Analytics's curator insight,
April 1, 2016 3:15 AM
If you’re already using predictive analytics within your organization, then you know just how impactful they can be, and you’re likely on the lookout for new and different applications to drive your business even further. And if you’ve ever been intrigued by the notion of using predictive analytics but thought you weren’t big enough, sophisticated enough, or just plain not ready for it, then keep reading: odds are pretty good these days that the benefits of predictive analytics are within your reach. In this article, I’ll share three cases outlining ways to use your data to predict value and take your marketing initiatives to another level....
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Creating your social media strategy and tactical plan1 - Building the strategy noun Strategy / A plan of action designed to achieve a long-term or overall aim. First you need to understand what a strategy is, and isn’t it. A strategy should define the main aim of your social media presence and set the parameters for what it will deliver and how it will be delivered. It will be supported by a tactical plan that defines how the strategy will be delivered, including the channels, resource and budgets to achieve it. Tip – ensure your strategy is no more than 3-4 pages long. A strategy has to be concise and provide the governing principles that guide the plan. Below is a summary of key content to include in your strategy document....
Jeff Domansky's insight:
A basic step-by-step guide to what should be included in your social media strategy and plan to help your business focus on key goals + objectives.
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Time recently ran a piece with the headline, “Chat Bots Are Back And They’re About To Take Over.” Really?
Jeff Domansky's insight:
Thoughtful post about chatbots will make you think.
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As I watched holiday re-runs of the Lord of the Rings movies, I wondered if there might be a term for the way Gollum adds syllables to words. Note: Gollum is a fictional character in The Hobbit and its sequels by J. R. R. Tolkien. In Peter Jackson’s movies, Gollum is played brilliantly by Andy Serkis. Gollum frequently adds a sound or syllable to words, especially plurals. For example: Sneaky little hobbitses....
Jeff Domansky's insight:
Writers just gots to know...
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"I cared for eight seconds, then I got distracted".
Jeff Domansky's insight:
Huh? Sorry, I was checking Buzzfeed. Fun! :-)
Flurries Unlimited's curator insight,
March 28, 2016 6:54 PM
Huh? Sorry, I was checking Buzzfeed. Fun! :-)
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The openness of social networks like Twitter or the ability to find an expert on LinkedIn, might make you think that this is territory already covered. But how much do we really openly share our own ideas? Unless you are hanging around New York and run into a photographer called Brandon (Humans Of New York), you are unlikely to be asked the questions that get you talking about your own ideas and knowledge in depth. Can Qanda be the app to get people asking those questions? The use of mobile video in responses aligns with the rising trend in young people watching and sharing content from mobile devices.It’s also well established in journalism circles as one of the best approaches in interviews to get real, meaningful responses....
Jeff Domansky's insight:
New video interview app Qanda wants your questions AND your answers. A post from the blog Online Journalism Blog worth reading.
Jeff Domansky's curator insight,
March 28, 2016 11:00 AM
New video interview app Qanda wants your questions AND your answers. A post from the blog Online Journalism Blog worth reading. 
Aaron Tuel's curator insight,
March 28, 2016 1:49 PM
New video interview app Qanda wants your questions AND your answers. A post from the blog Online Journalism Blog worth reading.
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Every social media platform excels at a different function - you don’t post video to the same platform as you post quick information updates - yet businesses often fail to approach social media strategy in a uniform way. Luckily, Smart Paper Help’s recent infographic on both business and user engagement offers some insight into where to angle social media strategies. This is a great infographic to reference before your business launches a campaign....
Jeff Domansky's insight:
Each social media platform has it's own unique audience. This infographic breaks down some of the key audience stats for each of the major networks.
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You probably found this post after looking through several others searching for areal answer to the question, “When is the best time to send email?” I say it that way because lots of sources out there provide the same answer: It depends. And that answer isn’t especially helpful. So read assured, you’re going to find the information you need in this post. And you’ll also get a lot more....
Jeff Domansky's insight:
Unsure what the best time to send email marketing newsletters might be? Dig into findings from 10 studies and improve your email open rates right now. Recommended reading from CoSchedule.
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I joined HubSpot in September 2011 as a blogger. At the time, I needed to know how to write and educate through my writing. Flash forward to today. My content role has evolved eons beyond what I could ever have imagined. To conquer lead gen, I mastered ebook production. To help spread data, I learned how to create infographics. When I write blog posts, that typically means designing a SlideShare or other visual element to accompany the posts. It's been fun, but it certainly hasn't been easy. These days, content means so much more than just writing. And for those of you who understand that content marketing is a critical component of inbound success, content will need to mean more than just writing for you, too. Download our full collection of free content marketing templates here. But rather than panic about the endless content formats you need to go master, we're here to make it easy for you. In this post, you'll find what I wish I had once upon a content marketer's dream: a full collection of 386+ free, customizable, content creation templates. Let's take a look at what's inside....
Jeff Domansky's insight:
Discover 386+ templates that can help you improve all facets of your inbound marketing efforts -- from content planning to infographic design. A super resource from HubSpot. Recommended reading. 10/10
Mike Allen's curator insight,
March 27, 2016 8:21 AM
Discover 386+ templates that can help you improve all facets of your inbound marketing efforts -- from content planning to infographic design. A super resource from HubSpot. Recommended reading. 10/10 
WordHead's curator insight,
March 27, 2016 12:51 PM
Discover 386+ templates that can help you improve all facets of your inbound marketing efforts -- from content planning to infographic design. A super resource from HubSpot. Recommended reading. 10/10 
imaginetsa's curator insight,
March 27, 2016 1:41 PM
Discover 386+ templates that can help you improve all facets of your inbound marketing efforts -- from content planning to infographic design. A super resource from HubSpot. Recommended reading. 10/10 |
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Inbound marketing utilizes that permission-based approach, reaching people organically through SEO, blogs, and social media. Instead of interrupting consumers with cold calling and ads, inbound marketing leverages captivating content that solves a real problem for your target market, ultimately guiding potential customers directly to your website where you can pull them into your sales process. And it really works. Inbound marketing delivers 54 percent more leads than traditional marketing at much lower costs. So how can your small business tap into inbound marketing to capture and convert more customers without spending more money? Here are four things you should do to make inbound marketing work for you:...
Jeff Domansky's insight:
Inbound marketing leverages captivating content that solves a real problem for your target market, guiding potential customers to your website where you can pull them into your sales process.
Claudia Pinto Basto's curator insight,
March 31, 2016 3:59 AM
Inbound marketing leverages captivating content that solves a real problem for your target market, guiding potential customers to your website where you can pull them into your sales process. 
Jasper Molina's curator insight,
April 1, 2016 3:42 AM
Inbound marketing leverages captivating content that solves a real problem for your target market, guiding potential customers to your website where you can pull them into your sales process. 
Christophe de Pierpont's curator insight,
April 4, 2016 9:58 AM
Inbound marketing leverages captivating content that solves a real problem for your target market, guiding potential customers to your website where you can pull them into your sales process.
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By taking a closer look at the links, you can develop a strategy so that one day, your blog can have similar types, quantities, and quality of links.
Jeff Domansky's insight:
Neil Patel offers more SEO and link building tips.
Andrea Rossi's curator insight,
March 30, 2016 2:51 AM
Neil Patel offers more SEO and link building tips. 
yearlingexpandcost's comment,
March 30, 2016 3:00 AM
Neil Patel offers more SEO and link building tips.
Sebastián Muñoz's curator insight,
March 30, 2016 7:54 AM
Neil Patel offers more SEO and link building tips.
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Once you use a tool like Open Site Explorer or Google Analytics to examine the quality, and amount, of links pointing towards your online store, you may wonder, “What are some killer ecommerce SEO strategies that work for my online store?”
Jeff Domansky's insight:
Great link building tips to help you improve your website and e-commerce site traffic.
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As a result of this industry shift, online reviews have become a primary marketing tool. Between January and November 2015, Trustpilot (my employer) measured a 25-percent increase in customer content posted to its online review community — 5.8 million reviews in total. In 2016, if this trend continues as expected, more than eight million reviews will be published, and millions of new brand impressions will be made. With these numbers in mind, below are three ways your brand can harness the voice of its customers and start interactive conversations with its audience:...
Jeff Domansky's insight:
Columnist Jordan Garner discusses the power of reviews and other user-generated content in fostering transparent two-way relationships between brands and customers.
Carolina Gorosito's curator insight,
March 29, 2016 7:00 AM
Columnist Jordan Garner discusses the power of reviews and other user-generated content in fostering transparent two-way relationships between brands and customers.
WordHead's curator insight,
March 29, 2016 12:12 PM
Columnist Jordan Garner discusses the power of reviews and other user-generated content in fostering transparent two-way relationships between brands and customers.
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Run or hustle? Eat or devour? Move or scurry? You can boost the power of your copy by amping up the quality of verbs you use. Verbs show action, and the way you describe that motion can have a dramatic bearing on your readers. Why would you want to fill your copy with complacent words when you can conjure emotions and visual imagery in the hearts and minds of your readers? Sure, “run” and “hustle” both indicate that someone is moving fast. But “run” is a dull, ordinary verb while “hustle” evokes definite images in your reader’s mind.Hadn’t really thought about it? You should! You can choose commonplace verbs like “talk,” “make,” and “like,” or you can electrify your copy instead with verbs including “chatter,” “discover,” and “adore.” Look at these examples to see what I mean....
Jeff Domansky's insight:
Want to add power & persuasion to your copy? Move beyond ordinary verbs to Super Verbs!
vicky stone's curator insight,
April 1, 2016 1:31 AM
Want to add power & persuasion to your copy? Move beyond ordinary verbs to Super Verbs!
Mike Allen's curator insight,
April 2, 2016 9:01 AM
Want to add power & persuasion to your copy? Move beyond ordinary verbs to Super Verbs! 
rodrick rajive lal's curator insight,
April 4, 2016 4:30 AM
Want to add power & persuasion to your copy? Move beyond ordinary verbs to Super Verbs! Super verbs arepersuasive and more effective than their more passive brothers and sisters according to this article. You can see the difference between run and hustle, or even tell or inform.
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Steve Waddington’s opinion piece in The Drum explains that the news release isn’t dying. I agree, but not for the reasons he lays out. Maybe the news release isn’t dying…but it’s not been very useful for a long time. Of course, the concept of sending media professionals a summary or synopsis to propose a story idea is not dead, nor will it ever be as long as there are still reporters to pitch (but that’s a subject for another day.) Let’s face it, that’s all the news release was ever supposed to be since its inception more than 100 years ago. It’s a story pitch, and if our clients or bosses insist on calling it a news release, why waste energy in objecting?...
Jeff Domansky's insight:
Is the news release dead? Sherrilynne Starkie makes the case for using it to get stories placed as being dead, but argues there is a use for it.
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Writing of any sort is hard, but rewarding work – you’ll gain a huge amount of satisfaction from a finished piece. Being creative can also be difficult and challenging at times, but immensely fun.
How to get started
Many people think that just because they’ve read a lot of stories (or even if they haven’t!) they should be able to write one. But as Nigel Watts writes:
There is a common belief that because most of us are literate and fluent, there is no need to serve an apprenticeship if we want to become a successful wordsmith. … That’s what I thought until I tried to write my first novel. I soon learnt that a novel, like a piece of furniture, has its own set of requirements, laws of construction that have to be learnt. Just because I had read plenty of novels didn’t mean I could write one, any more than I could make a chair because I had sat on enough of them.(Nigel Watts, Teach Yourself Writing a Novel)...
Jeff Domansky's insight:
Writers will enjoy this inspiring post. Recommended reading! 9/10
John A. MacDonald's curator insight,
March 29, 2016 8:13 AM
Writers will enjoy this inspiring post. Recommended reading! 9/10
Andrea Rossi's curator insight,
March 30, 2016 3:47 AM
Writers will enjoy this inspiring post. Recommended reading! 9/10 
Luke Padilla's curator insight,
April 4, 2016 1:41 PM
Writers will enjoy this inspiring post. Recommended reading! 9/10
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The Onion, America's Finest News Source:
- You sleep with a fully loaded pepper mill under your pillow every night - Each of your 10,000 taste buds has its own favorite free-range, non-GMO restaurant - You enter an irreversible catatonic state upon biting into a lukewarm appetizer - The Michelin Guide in your front pocket has stopped at least one bullet - Your refined sense of taste can differentiate between organic oregano and bits of shredded newspaper...
Jeff Domansky's insight:
Nothing !ike The Onion for a sharp taste of irony.
Flurries Unlimited's curator insight,
March 28, 2016 6:53 PM
Nothing !ike The Onion for a sharp taste of irony.
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What we need in the adblocking debate is a fresh perspective. Cue Birmingham website Paradise Circus, which has today released a browser extension to get rid of all that pesky journalism slowing down your daily advertising consumption: “The ads are really getting bogged down by all that news… what if we could just turn that off? Surely we could hand that 9.3% of processor time back to the stuff that matters… back to ad trackers, and flash popovers.” The extension strips out all the ‘content’ on the Birmingham Mail website so that advertising can load quicker....
Jeff Domansky's insight:
A fresh POV and a bitter taste of irony.
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Today we are looking at LinkedIn publisher - LinkedIn publisher is where you can add an actual blog post-type update to LinkedIn, as opposed to a short Facebook-type update. When you click 'Publish a Post', you taken to a blog post type of interface. You can type in a headline, there are formatting options, and you can upload an image.People ask me all the time “how do I get eyes on my LinkedIn content?” If you want to get more eyes on your blog post, what you need to do is go to the LinkedIn 2016 Editorial Calendar on SlideShare....
Jeff Domansky's insight:
Are you using LinkedIn's publishing platform for your long-form content? Did you know there's a LinkedIn editorial calendar, and that following it could boost your chance of being featured on LinkedIn Pulse?
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You may have seen Boaty McBoatface in the news recently and it sparked you to do a bit of digging on Google to get the full story. After doing some research on Boaty McBoatface, you likely found yourself on the Natural Environmental Research Council (NERC) website. This is exactly what NERC wants you to do. This story started when NERC opened an internet poll for naming suggestions on their brand new $287 million polar research vessel. Quickly, Boaty McBoatface rose to prominence, fueled by viral posts on the potential name of the British government’s newest research ship. Despite many comments and stories surrounding the merits of naming the ship Boaty McBoatface over more traditional names, one cannot deny the publicity this has provided to the NERC. When James Hand offered his suggestion for the new ship’s name, he likely did not foresee the popularity it would soon garner. NERC has James, who is a public relations professional, to partially thank for their sudden popularity. Regardless of the final ship’s name, NERC has been given crucial and valuable publicity on a topic worthy of our attention....
Jeff Domansky's insight:
How a name the boat promotion went viral and gained millions of dollars in publicity.
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Looking for a way to promote your business to a professional audience? Have you considered LinkedIn Publisher? Using a few simple tactics, LinkedIn Publisher can support business owners in their efforts to get more referrals, leads, and sales. In this article you’ll discover five ways LinkedIn Publisher can help you grow your business....
Jeff Domansky's insight:
Discover five ways LinkedIn Publisher can help you grow your business.
imaginetsa's curator insight,
March 27, 2016 1:30 PM
Discover five ways LinkedIn Publisher can help you grow your business.
Adrian Leighton's curator insight,
March 27, 2016 10:59 PM
Discover five ways LinkedIn Publisher can help you grow your business. 
Marco Favero's curator insight,
March 29, 2016 3:38 AM
Discover five ways LinkedIn Publisher can help you grow your business. |
Practical tips to get better response from your emails whether they are marketing or newsletters.