GAMIFICATION & SERIOUS GAMES IN HEALTH by PHARMAGEEK

The author claims that "gamification" improves patient compliance and health outcomes and that it can help pharma marketers deliver their message. Unfortunately, little evidence of this is provided. 

Materiales de Gamificación en la educación y la formación.

This is the best article I’ve read about why the Gartner all gamification will fail post is stupid AND gamification is harder than you realize.

The post takes 3 myths and patiently and completely explains the TRUTH of gamification - that is highly effective but neither easy or plug and play.

Myth 1:

Points, badges and leaderboards encourage competition and enhance performance

Marty - I agree. Leaderboards managed badly become disincentives. This is why Scoop. Its "horse race leaderboard" called MyCommunity is so brilliant as it only shows the horses running immediately behind and in front of me.

Myth 2:

Gamification is simple – assign points and badges, and you are done!

Marty - If you think about what we are doing you know "simple" doesn't apply. We are applying game theory to web marketing. Simple? Not at all, but what Internet marketing ever starts as "simple"? None that I've ever come across.

Myth 3:

Gamification increases participation and productivity of employees in boring, mechanical tasks

"Boring mechanical tasks are boring. Visiting a website is rarely either boring or mechanical, so I don't see this issue as important as it is for those attempting to adopt gamification for HR and other team building applications.

From conclusion: "Gamification holds tremendous promise .... but an over-simplified engagement strategy focusing only on points, badges and leaderboards, can do tremendous harm to the organization."

Best best practices to kickstart your approach to the gamification of organisational learning.

This deck loses something in translation. Sure it was more dynamic when presented (and am going to look for notes). I wanted to Scoop.it to rant about Gartner. 

Gartner is playing both sides of the #gamification trend. They promote it on the one hand saying everyone is doing it and then tear it down with their famous 80% will fail study. 

Newsflash Gartner 80% of all Internet marketing fails. How do I know this? 7 Years as a Director of Ecommerce taught me the immutable truth of Pareto's distribution otherwise known as the 80/20 rule. 

On any website 20% of anything will control 80% of anything (sales, clicks, shares, whatever). Congratulations Gartner your study discovered the 80/20 rule and then presented it as if was news (hey whatever it takes I guess). 

Don't be fooled by idiots, Internet marketing is a gamification engine. Even if you use very LOW LEVEL gamification such as a simple loyalty program or a contest or a game (with a leaderboard) you know games work online and don't let anyone tell you different.  

Ma cos'è la gamification? Lo spiega tramite una serie di slide Karl Kapp, insegnante, scrittore ed esperto della convergenza dell'insegnamento, della tecnologia e delle operazioni di business, professore di "Instructional technology" e "Instructional Game Design" all'università di Bloomsburg. Ha scritto "The Gamification of learning and Instruction".

Gamification is such that you need to outsource it to a third party. With the right market size, in can be a tremendous tool. If you want to learn more, go here, click on Filter, and search the tag Gamification.

Readers of the Alert know my affinity towards gamification, and if you have the means (read that as budget) then you want to at least investigate the outsourcing of gamification.

Gamification is "the use of game mechanics and game design techniques in non-game contexts" (mashable.com) and it's a huge trend in marketing right now, as well as an idea that is being embraced in health, education and non-profit sectors.

Examples of gamification are:

- Badges to reward participation (e.g foursquare)

- Assigning missions and using levels of achievementImposing time limits Points

- Rewards and leaderboardsMaking everyday tasks fun by turning them into a game.

Like this author states - gaming is a serious business. Games are no longer just a teengage boys hobby - they are a serious revenue generating tool. More and more people from all walks of life are playing casual mobile games so there is even more of a need for businesses to be ahead of the game ( excuse the pun ) and have their own game developed to get customers interacting with their brand.

In this article, it is shown how people applies gaming-related concepts into their daily activities. Therefore, if we could apply the same concepts when it comes to businesses, plenty of improvement will be seen among the people. One of the example is Foursquare giving people achievements if they had logged into several places using Foursquare. If this concept is applied to the business people, there might had a chance they are motivated by the rewards that will be given if they done an excellent job.

Will the FDA approve a video game as an effective treatment for a medical condition? Even if it is approved, will health insurers/patients pay for a game treatment after being conditioned all these years to think only of drugs as treatments? Will physicians prescribe the game to their patients? That would require overturning the entire drug-physician industrial complex! For more on that, read this 2012 Pharma Marketing Blog post: "The Next New Drug: An FDA-Approved Video Game"; http://bit.ly/1NnYuDf

Everything is coming up gamification and with good reason - it works. This is NOT to say the application of game theory is easy, but gamification is lexicon we must have in our Internet marketing vocabularies.

Une carte tirée du MOOC "Gamification" sur Coursera : une petite histoire de la gamification...  On peut étudier les cours d'un MOOC avec la pensée visuelle...

Petite histoire de la gamification : ligne du temps réalisée dans le cadre du MOOC Gamification de Coursera.  Oui, on peut étudier un cours en ligne avec les outils de la pensée visuelle ;-)

Martin W. Smith dice que la Gamificación se ha convertido rápidamente en un super tendencia de marketing, la retención de clientes y el engagement. 

Pin de la infografía:

http://www.pinterest.com/pin/338121884495850190/

un Canvas de plus! :-) nous sommes tous des enfants d'Osterwalder!!

Gamificaiton is an effective strategy, but getting it right is challening too. Don't be put off by that Gartner report saying 80% of gamificaiton will fail by 2015. 80% of everything fails, but do read this post to figure out how to gamify right or fix a stalled effort. 

4 Effective Gamification Strategies for Corporate Training

How do game-based learning, gamification, and eLearning designers learn ways to increase engagement and effectiveness in corporate training? By looking at popular games! Here we look at the wildly successful Candy Crush Saga to teach us 4 effective gamification design strategies for your next learning game project.

http://elearningindustry.com/4-effective-gamification-strategies-for-corporate-training

[KEY POINTS]

1.  Define Your “Monetization” Strategy

How does having a monetization strategy apply to corporate training? Well, we typically call this return-on-investment (ROI). What business goals are you trying to meet? What performance is needed to meet those goals? How will you know when you've achieved them. If you don't have a clear set of goals and a clear way of measuring against those goals, you could spend lots of money with no way of determining your success.

2.  Focus on Content Mastery and Job Performance, Not Game Play

In any learning intervention, we want learners to become with fluent with the content (be it product knowledge, new system tasks, etc.). Then, when they've mastered the content, we want them to translate that knowledge into actual job performance. 

A question that sometimes comes up is how many times learners should be able to replay a level (or the game as a whole) to improve their scores in learning games.

3.  Make Sure Game Reward Systems Translate to the Real World

Design your learning game mechanics, such as your reward systems, to translate to the real world. Point values are an example. Typically, point values are abstractions, and the conventional wisdom is that more is better. So, earning 1,000 points is more motivating than earning 100 points. I think it's better to align your gamification design and reward system to something tangible, recognizable, and translatable to the real world.  

4.     Think Outside the Game “Box”

Think broadly about how you define your learning “game. At the end of the day, you want to tie the game's learning to the real work. So, think about how you can integrate your company's existing tools into your gamification design. It might be social media tools, like Facebook or Yammer, or productivity tools that you “pull in” to the learning game. For instance, if you're using a learning game to build speed and accuracy with your customer service reps, you can let them “level up” inside the game once they've achieved a certain level of real performance on the job.

As designers of gamification in learning, we can – and should – pay attention to trends in the wider world of gaming, and find the “sweet spots” we can apply to performance improvement and meeting business objectives using learning games.