E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER.
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E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER.

Une veille sur la santé numérique en France et à l’international : politiques publiques, données, infrastructures, IA, services et usages. Études, rapports et retours de terrain sélectionnés par Lionel Reichardt, Pharmageek, pour comprendre les transformations et éclairer les décisions.

ESSAI
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Scooped by Lionel Reichardt / le Pharmageek
November 16, 2012 3:46 AM
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Docteur Jacques Lucas : "Quelle stratégie pour l’e-santé en France ?"

Docteur Jacques Lucas : "Quelle stratégie pour l’e-santé en France ?" | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it

Interview du Dr Jacques Lucas, vice-président du Cnom, délégué général aux systèmes d’information en santé
- Extrait du Bulletin d’information de l’Ordre national des médecins N°26, Nov-Déc 2012 -

"Le déploiement de l’e-santé piétine. Sans doute en partie faute d’une stratégie nationale partagée par tous les acteurs. L’Ordre des médecins soutient depuis longtemps le principe de la création d’un conseil national stratégique, sous la présidence du ministre chargé de la Santé.

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Scooped by Lionel Reichardt / le Pharmageek
November 16, 2012 1:26 AM
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How To Reach Those Hard-To-Reach Docs // Pharmalot

How To Reach Those Hard-To-Reach Docs // Pharmalot | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
How To Reach Those Hard-To-Reach Docs http://t.co/rs6eFzPM...
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Scooped by Lionel Reichardt / le Pharmageek
November 16, 2012 1:26 AM
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Why the Surprise? In Emerging Markets, Price is Everything! | eyeforpharma

Why the Surprise? In Emerging Markets, Price is Everything! | eyeforpharma | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
Why the Surprise? In Emerging Markets, Price is Everything!
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Scooped by Lionel Reichardt / le Pharmageek
November 16, 2012 1:18 AM
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Digital Pharma East 2012: Marc Monseau Blends Marketing with PR to Best Engage Constitutents

RT @SpitzStrategy: Always a pleasure brainstorming with @MDMonseau!
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Scooped by Lionel Reichardt / le Pharmageek
November 16, 2012 1:14 AM
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Respir@dom: lancement du site et du serious game

Respir@dom: lancement du site et du serious game | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
Communiqué de presse Paris, le 15 novembre2012 Lancement de la communauté Respir@dom Un site et un serious game au service du patient apnéique Dans le cadre du programme de télémédecine Respir@dom, le site respiradom.fr et son serious game,...
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Scooped by Lionel Reichardt / le Pharmageek
November 15, 2012 8:27 AM
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Santé 2.0 par @billaut #hcsmeufr à lire...top ! Merci @billaut

Jean Michel faut un point que le domaine de la santé 2.0...
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Rescooped by Lionel Reichardt / le Pharmageek from la santé "digitale"
November 14, 2012 10:14 AM
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E-santé: le dossier médical personnalisé, un"dossier mal parti" - Le Nouvel Observateur

E-santé: le dossier médical personnalisé, un"dossier mal parti"Le Nouvel ObservateurPARIS (Sipa) -- Ses détracteurs l'ont surnommé le "dossier mal parti".
Via Mélanie Toussaint
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Scooped by Lionel Reichardt / le Pharmageek
November 14, 2012 2:41 AM
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The Motivation To Change | eyeforpharma

The Motivation To Change | eyeforpharma | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
MI allows the HCP to view the therapeutic relationship as more of a partnership, less structured hierarchy http://t.co/zXSZIiw7...
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Scooped by Lionel Reichardt / le Pharmageek
November 14, 2012 2:37 AM
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24 millions de Français possèdent un smartphone

24 millions de Français possèdent un smartphone | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
Au troisième trimestre 2012, 24 millions de Français étaient équipés d'un smartphone, selon Médiamétrie. En comparaison, ils étaient 17 millions au troisième trimestre 2011.
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Rescooped by Lionel Reichardt / le Pharmageek from Social media and Influence in Pharma
November 14, 2012 2:31 AM
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5 Digital Marketing Content Ideas to Unleash the Power of Comments

5 Digital Marketing Content Ideas to Unleash the Power of Comments | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
Most of us have a real love/hate relationship with our Facebook timelines. The people we love often appear in a timeline that we hate. It's not that having a timeline is a bad thing. Timelines are the best way to browse social ...
Via Gilles Jourquin
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Rescooped by Lionel Reichardt / le Pharmageek from Digital et santé
November 14, 2012 2:25 AM
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Many health apps are based on flimsy science at best, and they often do not work

Many health apps are based on flimsy science at best, and they often do not work | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
Health apps offer diet help, heart tests, relief from pain and other things. But many of them don’t work.

 

Food and Drug Administration has been mired in a debate over how to oversee these high-tech products, and government officials have not pursued any other app developers for making medically dubious claims. Now, both the iTunes store and the Google Play store are riddled with health apps that experts say do not work and in some cases could even endanger people.


Via ChemaCepeda, dbtmobile, Agathe Quignot
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Rescooped by Lionel Reichardt / le Pharmageek from Pharma Hub
November 14, 2012 2:24 AM
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Health 2.0 Europe 2012 – Conference Review

Health 2.0 Europe 2012 – Conference Review | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it

The 2012 Health 2.0 European Conference held this past week in Berlin was a great success.


Via Philippe Marchal
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Scooped by Lionel Reichardt / le Pharmageek
November 14, 2012 2:22 AM
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Healthcare-- Doing More by Doing New with Less - HealthBlog - Site ...

Healthcare-- Doing More by Doing New with Less - HealthBlog - Site ... | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
Thoughts, comments, news, and reflections about healthcare IT from Microsoft's worldwide health senior director Bill Crounse, MD, on how information technology can improve healthcare delivery and services around the ...
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Scooped by Lionel Reichardt / le Pharmageek
November 16, 2012 3:46 AM
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Médecine 2.0 avez-vous dit ?

Médecine 2.0 avez-vous dit ? | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it

« Ethique dans les usages du numérique en santé », « Doctors 2.0 & You » ou encore « Medicine 2.0 » sont autant d’événements qui ont tous un point commun : celui de faire référence à une médecine dite « 2.0 ».

Mais au-delà du côté « branché » de l’expression, assiste-t-on réellement une révolution de la pratique médicale (version 1.0 ?), riche de plusieurs siècles d’histoire et d’évolutions ?


Via Isabelle Delignière-Léglise
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Scooped by Lionel Reichardt / le Pharmageek
November 16, 2012 1:26 AM
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ecancer - Conference highlights and events calendar

ecancer - Conference highlights and events calendar | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
Oncology conference news, videos and forthcoming events (I admired @ecancer's early adoption of social at prof conferences.)...
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Scooped by Lionel Reichardt / le Pharmageek
November 16, 2012 1:23 AM
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Article > Pharma industry 'on cusp of golden era' - report

Article > Pharma industry 'on cusp of golden era' - report | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
"Pharma industry 'on cusp of golden era' - report" reports @PharmaTimes - good times!
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Scooped by Lionel Reichardt / le Pharmageek
November 16, 2012 1:15 AM
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Mobile App Teaches Clinicians To Monitor Patients -- InformationWeek

Mobile App Teaches Clinicians To Monitor Patients -- InformationWeek | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
Castle + Anderson's new SimMon app links two tablets to simulate a remote-controlled patient monitoring system, offering medical training in the trenches.
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Scooped by Lionel Reichardt / le Pharmageek
November 15, 2012 8:29 AM
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Pharma’s Take on World Diabetes Day 2012

Pharma’s Take on World Diabetes Day 2012 | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it

Patients are greatly impacting Pharma as demonstrated in this article that highlights different Pharma initiatives.

To what extent has this adoption come about by the militing through blogs and social media?

My cut - Critical!

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Rescooped by Lionel Reichardt / le Pharmageek from NTIC et Santé
November 14, 2012 10:14 AM
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Serious Games en Médecine et Santé - SEGAMED

Colloque : Serious Games en Médecine et Santé - SEGAMED5 et 6 octobre 2012Faculté de Médecine, Campus Pasteur1ère conférence en matière de jeux sérieux appliqués à la médecine et la santé organisée par les UFR de Médecine, d’Odontologie et des...
Via Yasmine Kasbi, dbtmobile
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Scooped by Lionel Reichardt / le Pharmageek
November 14, 2012 2:42 AM
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Some doctors are reluctant to go digital with patient records | News | Kentucky.com

Some doctors are reluctant to go digital with patient records | News | Kentucky.com | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
Washington orthopedic surgeon Vincent Desiderio doesn't mind flipping through folders. His office has seven filing cabinets full of patient charts, some as thick as two inches.
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Scooped by Lionel Reichardt / le Pharmageek
November 14, 2012 2:38 AM
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Wanted: The bottom 10 worst medical apps | mobihealthnews

Wanted: The bottom 10 worst medical apps | mobihealthnews | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
Wanted: The bottom 10 worst medical apps http://t.co/5br2YQOB #mhealth...
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Scooped by Lionel Reichardt / le Pharmageek
November 14, 2012 2:35 AM
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La publicité online recherche son business model

La publicité online recherche son business model | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
Les usages des Internautes ne cessent de changer, et avec eux, le marché du digital. La publicité doit donc se réinventer pour atteindre le modèle économique le plus efficace.
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Rescooped by Lionel Reichardt / le Pharmageek from Lessons in the Digital Age
November 14, 2012 2:29 AM
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Pharma sales – looking for a new role | pharmaphorum

Pharma sales – looking for a new role | pharmaphorum | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
This article is about the structure of pharma’s sales organisations and the importance of retaining star talent.

In part one of two, Marie Crespo, CEO of SalesAssessment.com, explains why understanding your sales talent’s performance potential is fundamental to your business model.


The last few years have placed pharma sales firmly under the spotlight. Indeed, some commentators are suggesting that the whole business model needs to undergo a revolution.

A recent article in Forbes1 argued that pharmaceutical companies should look to other industries for inspiration and, for instance, learn from IBM’s story in the 1990s. As the hardware market commoditised, IBM transformed its product-centric culture to one focused on customers and services. Author Dave Chase writes: ‘Remarkably, IBM demonstrated how it’s possible for a large company to shift from a product-centric culture to a customer and service-centred company. The handwriting is on the wall for pharma companies: they will succeed or fail based not on how many drugs they sell, but on how well their offerings improve health outcomes.’

He asked: ‘Do pharmaceutical companies see themselves in the drug business or the disease management business? Or, where possible, in the disease prevention business?’

A major part of any transformation for pharmaceutical companies will involve creating new relationships with partners and drawing on the depth of engagement they have with the market, albeit that their sales force’s access to providers has already been dramatically limited.


Via Dimitra Kontochristou
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Scooped by Lionel Reichardt / le Pharmageek
November 14, 2012 2:24 AM
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Les mobinautes : portrait des utilisateurs de l’internet mobile | Marketing web mobile 2.0

Les mobinautes : portrait des utilisateurs de l’internet mobile | Marketing web mobile 2.0 | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
Marketing mobile : découvrez le portrait 2012 des utilisateurs de l'internet mobile. Qui sont les mobinautes, et quelles utilisations font-ils de leurs smartphones?
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Rescooped by Lionel Reichardt / le Pharmageek from e-health-digital-artificial intelligence-pharma (english)
November 14, 2012 2:24 AM
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Sales Force Report: Shadowing the Reps - Medical Marketing and Media

Sales Force Report: Shadowing the Reps - Medical Marketing and Media | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
Sales Force Report: Shadowing the RepsMedical Marketing and MediaE-detailing and other forms of non-personal promotion, once expected to transform the commercial model for established products, haven't moved the needle on that mark.
Via Thierry Geufroi
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