Une veille sur la santé numérique en France et à l’international : politiques publiques, données, infrastructures, IA, services et usages. Études, rapports et retours de terrain sélectionnés par Lionel Reichardt, Pharmageek, pour comprendre les transformations et éclairer les décisions.
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Conférence annuelle "Publicité, Webmarketing et Médicaments". Les leviers d’une stratégie digitale gagnante à l’épreuve du renforcement des contrôles post-loi Bertrand. Le 20 novembre 2012. Paris. 
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LaDépêche.frEurope : les différents systèmes de santé. Le Haut conseil de la santé publique a rendu un rapport en mars 2012 sur les systèmes de santé en Europe, leurs convergences et leurs contrastes. Via Mélanie Toussaint
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Mobile Health | Pew Internet & American Life Project...
Via Giuseppe Fattori
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As apps monitor, manage and control almost every aspect of health care, some physicians are finding they help increase patient compliance and education.
(...) "There are no definitive numbers on how many doctors prescribe apps. But most industry watchers say such prescribing will grow more common as outcome-based payment models become more prevalent among payers and more patients buy smartphones and look for ways to use them for health management. Dr. Mohabir, a pulmonologist at Stanford Hospital and Clinics in Palo Alto, Calif., said his patients have been helped by apps he has prescribed: ones that track medications and monitor weight and cholesterol.
What apps are making headway
However, mobile health advocates say these barriers are being overcome. A handful of controlled trials looking at the efficacy of apps to control chronic conditions show that mobile technology has great promise in improving the way patients are monitored and in reducing costs by keeping patients away from the physician’s office. The Food and Drug Administration has approved a select number of apps that deal with clinical care. Its oversight may expand if a bill expected to be introduced in the U.S. House of Representatives calling for the creation of an FDA Office of Mobile Health makes its way through Congress. And the number of smartphone users is only going up." (...) Via Camilo Erazo, Agathe Quignot
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More than half of smartphone users collect health information on their devices, according the Pew Internet & American Life Project's "Mobile Health 2012" report.
Via Kirrina
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Might not be exhaustive but good interactive maps, supported by some statistics and app reviews Via Olivier Delannoy
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Mobile Apps vs. Mobile Optimization: What's Offers Pharma the Best ROI?
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Manhattan Research’s Taking the Pulse® Pharmacists explores how U.S.
Via Nikos Papaioannou
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Econsultancy a sondé 1,000 professionnels du marketing sur l'état d'avancement de leur stratégie de marketing de contenu et sur les métriques utilisées pour en mesurer la performance.
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![L’e-mail m’a tuer [infographie] | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it](https://img.scoop.it/XNftQuRGhCrSfQ791Uxtvjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Depuis le tout premier e-mail envoyé en 1971, notre dépendance vis-à-vis de notre messagerie n’a cessé de croître. De 247 milliards d’e-mails échangés quotidiennement en 2009 à 507 milliards en 2013, le nombre croissant d’e-mails à traiter chaque jour aura fini par complexifier notre histoire avec notre messagerie qui durait pourtant depuis de nombreuses années. Via Arobasenet
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The neurosurgeons of tomorrow can hone some of the necessary skills on iPads thanks to a new training app called VCath.
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"D'ici cinq à dix ans, les professionnels de santé prescriront au moins une application" Via Mélanie Toussaint
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Smartphones, tablets and other gadgets of the digital age have the potential to transform the relationship between doctors and their patients – for the better, says a prominent American researcher in the fields of cardiology and genomics.
“There is a new-found capacity of any individual to drive the search for their own health information. That was never previously possible,” said Dr. Eric Topol, author of The Creative Destruction of Medicine: How the Digital Revolution Will Create Better Health Care, which was published this year.
Topol noted that physicians traditionally controlled patient access to medical tests and they were also responsible for interpreting the results. Now, a new wave of smartphone apps and digital devices will make it possible for patients to monitor their own vital signs.
In a recent interview, Topol pointed to miniaturized ultrasound equipment that can continuously scan the heart. Linked up to a smartphone, “you could wirelessly send the video loops [to a specialist] to interpret,” he said. Or better still, a smartphone app could make a diagnosis.
“The smartphone and the tablet are basically equivalent to the printing press in the 1400s. It’s a kind of a medical Gutenberg,” said Topol, director of the Scripps Translational Science Institute in La Jolla, Calif.
The old medical order, which is characterized by escalating costs, needs to be swept away to make room for digital innovations that put personal health information directly into the hands of patients, he said.
Some doctors will feel threatened by the loss of power, Topol said. But, in the end, relations between doctors and patients will be improved. “It will be a partnership, one where the doctor’s role will be to guide the patient who has all this information about himself or herself.”
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Boehringer Ingelheim, among the droves of drug developers developing new hepatitis C drugs, has released a U.S. website with information and resources for patients with the liver-damaging disease and physicians.
Via Jean-François Gouhier
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Moving with the times: #pharma market research and digital http://t.co/ZroFLdkV...
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Quoi ?
Les derniers chiffres Médiamétrie sur les usages mobiles et tablettes en France, présentés lors de l'événement E-Circle Connect Paris. Qui ? Tiphaine Goisbeault, Directrice Télécom et Equipement de Médiamétrie. Via vincent tessier
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from Le monde du mobile et ses nouveaux usages : news web mobile, apps en m sante et telemedecine, m learning , e marketing , etc
November 12, 2012 3:21 AM
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L'ARCEP ( Autorité de régulation des communications électroniques et des postes ) a publié jeudi dernier son rapport trimestriel concernant le marché ...
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November 12, 2012 12:05 AM
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November 11, 2012 7:31 AM
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RTL.frLes médecins se mettent en grève pour exprimer leur ras-le-bolRTL.frLes blouses blanches en ont marre.
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from Mobile & Magasins
November 11, 2012 2:42 AM
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Pourquoi les entreprises doivent-elles travailler leur stratégie marketing mobile ? Aujourd'hui, on note 5 points clés majeurs sur les comportements du consommateur digital :
- La majorité des utilisateurs accèdent à l'internet depuis un support mobile.
- Une tendance qui s'accélère encore dans les pays émergeants, où 3 usages se dégagent de l'utilisation de l'internet mobile : consultation des emails, connexion avec les médias sociaux et utilisation de la messagerie instantanée.
- Le téléchargement d'applications est le comportement qui a le plus progressé cette année.
- Les consommateurs sont aujourd'hui prêts à payer pour du contenu premium.
- Une attention particulière est apportée par le consommateur à la qualité de service et de connexion délivrée par le FAI mobile.
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November 11, 2012 2:40 AM
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![A Super Simple Explanation of Inbound Marketing [INFOGRAPHIC] | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it](https://img.scoop.it/UGEy8khf9IYGotvCNjRtXzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
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November 11, 2012 2:34 AM
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