Une veille sur la santé numérique en France et à l’international : politiques publiques, données, infrastructures, IA, services et usages. Études, rapports et retours de terrain sélectionnés par Lionel Reichardt, Pharmageek, pour comprendre les transformations et éclairer les décisions.
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Build it and they might come. Build trust and they might stay. Make it usable and credible and they may tell their friends. The first step in building a successful website is to provide something people want or need—like a product, information or service. After that, it better be easy to use. Now you may start to get users telling their friends, tweeting about your website and posting it to Facebook. 
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Epocrates for patients may be coming soon | mobihealthnews
Via Richard Meyer
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Depuis le 15 novembre 2012, les internautes résidant en France peuvent, pour la deuxième année consécutive, participer à la surveillance de la grippe en se connectant sur le site Internet...
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Are you one of the millions of Americans with diabetes?
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By accessing and combining publicly-available datasets, health innovators are letting patients and others view connections between physicians.
Via Olivier Delannoy
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Bridging the divide How can pharma engage with payers who are less digitally savvy than their clinical counterparts and are more than a little sceptical about information and where it comes from?
Digitally enabled solutions have and continue to transform the way that healthcare is monitored and delivered, leading to better patient outcomes and efficiencies in the delivery of healthcare.
Digital has transformed the way the pharma industry engages and communicates with some of its key customers. From disease awareness websites, to discussion forums, to self-detailing, the industry is increasingly incorporating digital platforms as a critical component in the commercialisation of a medicine. However, when it comes to payers, it seems that one of the industry’s most important customers has been largely excluded from this ‘digital evolution’. While the industry is always being told how much time key customers are spending online, and educated about their digital behaviours, there is little to inform payer digital communication programmes....
Just how do health care payers use digital? ...
Via rob halkes
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How many of the current Top 10 will be in the Top 20 in 2020? (Reminder, 2010 ranks) 1. Pfizer 2 Novartis 3 Merck & Co. 4 Sanofi 5 GSK 6 AstraZeneca 7 J&J 8 Lilly 9 Abbott 10...
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100e logiciel « DMP-compatible » homologué : en 2 ans,l’interopérabilité est devenue une réalité pour l’informatique de santé.
Via Hi_Camille_
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study has suggested that GPs in Britain are among the world leaders in the use of health information technology.
The survey of family doctors in the 10 world’s most developed countries found GPs in the UK were the most likely to use health information technology in their work.
The findings, published online in the journal Health Affairs, were from a survey of 8,500 primary care doctors in Australia, Canada, France, Germany, the Netherlands, New Zealand, Norway, Switzerland the UK and the US.
Researchers from the Commonwealth Fund in the US asked doctors about their use of health information technology and found that more than two thirds of UK GPs said their practices had multi-functional capacity including the ability to order prescriptions or diagnostic tests online, manage patient lists and to generate patient information electronically.
In Australia and New Zealand the figure was about 60% but only 27% in America.
In the UK, 97% of GPs said they used electronic medical records, compared with just 69% in the US, while 84% of UK GPs routinely reviewed data on clinical outcomes. More than half (56%) said patients could request repeat prescriptions electronically.
Health secretary Jeremy Hunt said he was pleased with the findings from the survey showing the use of technology by GPs in the UK. He said: “I have set out in the NHS Mandate that I want all patients by 2015 to be able to book GP appointments, order repeat prescriptions and talk to GP practices online. This will help people better manage their health and care.”
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Une étude d'eDigital Research vient faire le point sur les habitudes d'achat et de navigation des utilisateurs de tablettes et de smartphones. Avantage aux tablettes, pourtant moins nombreuses... Un résultat pas si étonnant finalement.
Via dbtmobile
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This week, the Cochrane Library published a review of mobile messaging-based smoking cessation interventions.
Via Olivier Delannoy
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Cette vidéo de FrenchWeb est une véritable tuerie : FrenchWeb est allé, pour nous tous, étudier les tendances du mobile là où il était émergent. Regardezvite TRENDS 2012 les nouvelles tendances dans le digital, vous ... Via Xavier Bouhet
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Curator's Note: The third post in a series from Dr. Russell Faust on how to define a content marketing strategy in healthcare. This third post focuses on leveraging the existing content with your organization. Great post! Via Dean Berg
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Alastair McQueen, Senior Copywriter at eBee, explores the five hottest trends we’re likely to see in digital healthcare communications in 2012 - PMLiVE...
Via Olivier Delannoy
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The latest oncology news, opinion, videos and research papers from the open access journal ecancermedicalscience (RT @pharmaphorum: Gordon McVie talking about http://t.co/8AT19uXH and the power of ...
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Pour générer des leads et accroître la visibilité de son enseigne, le search marketing est plus efficace que les médias sociaux. Pour l'exposition de sa marque et l'interactivité, c'est l'inverse selon l'infographie réalisée par ...
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Measuring Online Communities: Pharma vs.
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Recent research finds that health care content marketing lags two years behind trends in overall content marketing, pointing up great opportunities for growth.
Via Dean Berg
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Predicting the future trends of the pharmaceutical, biotech and life sciences industry and the decisions pharma companies need to make to capitalise on opportunities.
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In order to continue to be viable in the next decade, the pharmaceutical industry is adapting in ways that might seem surprising just a few years ago. The pressure to reduce costs coupled with the need to be more innovative and still comply with U.S.
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Insurance websites or Yelp can give you patient reviews of a doctor, but neither give you the most crucial piece of information – whether other doctors trust their medical expertise.
Via Alex Butler
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Technology is great when it works. For drug companies, it's even better when it blazes a trail to that elusive big game in the promotional field: The primary cared doctor.
Via uri goren
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La crise a fait baisser les dépenses de santéLe FigaroOn a coutume de dire que la France a le meilleur système de santé au monde. Mais c'est aussi l'un des plus onéreux: 11,6 % du PIB, contre une moyenne de 9 % au sein de l'Union européenne.
Via Mélanie Toussaint
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Cegedim: ses solutions à nouveau retenues par Egencia.Le FigaroEgencia, spécialiste du voyage d'affaires, ayant déjà expérimenté et adopté la dématérialisation de factures à destination d'une partie de ses clients européens, souhaite désormais étendre... Via Xavier Bouhet
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