Une veille sur la santé numérique en France et à l’international : politiques publiques, données, infrastructures, IA, services et usages. Études, rapports et retours de terrain sélectionnés par Lionel Reichardt, Pharmageek, pour comprendre les transformations et éclairer les décisions.
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Utah hospital system first to publish physician reviews onlineEHRIntelligence.comPatients and consumers at the University of Utah Health Care are the first beneficiaries of online physician reviews and comments, according to a public statement by... Via Gilles Jourquin 
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New features from Facebook, including Open Graph, might open up new ways for pharma to interact with people on Facebook
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Cet article est le troisième et dernier d’une série consacrée à l’utilisation du digital au sein de l’industrie pharmaceutique au cours des dernières années. Mon le premier billet sur la pharma et ... Via Isabelle Delignière-Léglise
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L’Asip Santé (Agence des systèmes d’information partagés de santé) a lancé au mois de novembre une nouvelle version du site Internet DMP. Présentation. Le site web dmp.gouv.fr, développé par l&rsqu... Via Hi_Camille_
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As chief executive of the company that turned the iPhone into a portable nursing station, Voalte Inc.'s Rob Campbell now faces the happy -- but hectic -- consequences of being in the right place at the right time.
Via Sam Stern, dbtmobile, Thibaud Guymard, Denise Silber
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"After surveying 250 marketing executives and over 2,000 consumers, it’s clear that what marketers consider to be high-value engagement is not always thought of in the same way by consumers."...
Interesting article on a recent Forbes report about the disconnect between brands and consumers when it comes to social media.
Key findings of the report: Marketers view consumers’ proactivity via social media as more engaging then consumers do. The inflation of “engagement” in this case has been caused by the ease of social media use and equating online followers with successful marketing. Measurement of social media engagement is an area where CMOs often don’t know what they don’t know.
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As the rise in mobile, connected health management services creates an ehealth boom in the US, Europe launches a strategy to upgrade health systems it concedes are stuck in the 20th century.
Via Alex Butler, Bernard Strée
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Social media, while too often far down on the list of priorities for most businesses, is certainly a primary focal point in our personal lives today.
Via William Deckers, Ricard Lloria, Brian Yanish - MarketingHits.com
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Old fashioned? In the ever-growing (and often-impossible-to-keep-up-with) world of communication streams, email is a relic of the past, right?
Pharma's communications with the various stakeholders clearly has an anchor in Email, and probably even more so than other industries. Email is the bread and butter stuff!
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A recent study found that professional services firms are focusing on blogging. Find out how to create engaging content for any industry -- even "boring" ones. Via Olivier Delannoy
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Each year the Cleveland Clinic in Ohio brings together physicians to evaluate what are likely to be the hot tickets for healthcare innovation in the coming year.
Approaches that make the Cleveland Clinic’s Top 10 Medical Innovations for 2013 include:
10 Health insurance/Medicare Programme/Rewards for better health
9 Digital breast tomosynthesis
8 Modular devices for treating complex aneurysms
7 Ex-Vivo Lung Perfusion
6 Femtosecond laser cataract surgery
5 Hand-held optical scan for melanoma
4 Drugs for advanced prostate cancer
3 Mass spectrometry for bacterial identification
2 Neuromodulation device for cluster and migraine headaches
1 Bariatric surgery for control of diabetes
[AS: I've got to be honest, I find #1 disappointing in view of the fact that the evidence for the long term benefit of this intervention may not be that great: http://www.netdoctor.co.uk/interactive/news/gastric-bypass-does-not-cure-diabetes-id801495590-t116.html ]
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As we reflect on 2012 and the changes that have occurred in healthcare, I am astounded by the increasingly significant roles that social media and mHealth are playing in medicine today.
Via Thomas N. Burg
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ISR's report compares and contrasts European prescribers' experiences with electronic and in-person detail sessions and interactions with pharmaceutic... Via Nikos Papaioannou
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MedscapeOncologists, Primary Care Physicians Don't TweetMedscapeOne in 4 physicians uses social media either daily or multiple times a day to scan or explore medical information, and 14% contribute daily, according to a survey of 186 oncologists... Via Gilles Jourquin
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Prevent combines the evidence-based approach of the original DPP with the convenience and efficiency of internet. The Omada team worked with an interdisciplinary group of technologists, entrepreneurs and clinicians from Google, Amazon, IDEO, Harvard, Stanford, and Columbia to create an accessible technology with the potential to prevent disease and promote health. They also attracted an outstanding group of Advisors, including endocrinologist Dr. Anne Peters, from USC and Dennis Boyle, Co-Founder of IDEO. Like the original program, Prevent has a 16 lesson curriculum that, according to their fact sheet, is “scientifically-supported, and uses cutting-edge principles of behavior change in a way that’s fun and engaging. Participants are divided up into small online groups based on age, BMI and location. Each participant is mailed a “no-setup” wireless scale that automatically transmits daily weigh-ins to private personal profiles. A pedometer tracks daily activity. Each participant receives one-on-one telemedicine support from a professional health coach. Sean told me, “this is not a static replication of the on-the-ground experience.“ Rather it paints a post digital post card for the patient of how they will look and feel after completing the program. “Imagine yourself in 16 weeks, he said, “new friends, new clothes, more energy…and we show you a structured timeline to get there.” Getting the DPP to Scale
Although some people may prefer to have this intervention delivered in person, others may not. Community-based, in person programs require centers to administer them, a population of potential clients located near those centers, and, of course all the overhead that goes with brick and mortor anything. The future of the DPP at scale, Sean said, is using the web. This seems like a no brainer to me…think Amazon, Zappos, Kahn Academy, etc. etc. etc. Part of getting to scale is finding the right reimbursement model. Although Omada will be offering Prevent direct to consumer for $480 for the 4 months program (comparable to other leading weight loss programs), their biggest market will be insured people, particularly now that the Accountable Care Act is not as endangered as it was pre-election. On this front, Omada has what appears to be almost perfect timing. Senate bill 3463 was introduced on July 31, 2012. This bill proposes that “a qualified diabetes prevention program” be offered as a Medicare covered benefit (100% coverage – no co-pay or deductible) if I am reading it correctly. And, we all know that Medicare Advantage plans and commercial insurers are likely to follow Medicare’s lead on this. According to Sean, United Health Care is already paying for on-the-ground DPP programs. From a business perspective, THIS IS BIG. Someone besides the consumer is going to pay for the program – this is the big jackpot all healthcare care entrepreneurs hope for (eat your hearts out, guys). Also good timing for this young company is the emergence of new models of care and reimbursement, such as Accountable Care Organizations, that will be rewarded for improved outcomes and lowered cost of care. If Omada can meet the criteria to be a qualified program, they will have achieved the dream of every health care startup entrepreneur I have talk to – being a coveted “covered benefit.” So, Does it Work? It is one thing to say you are going to build an online health program that mimics an in person program known to work. But, if you build it, will they use it? And if they use it, will it deliver the same results? Omada smartly designed a study to test Prevent’s efficacy early on. Although only a pilot – and not a “gold standard” randomized controlled design, the results of its recent 230 person trial resulted in an average weight loss of 13.7 pounds (or 6.5%) – almost the same as the original DPP study results. Pretty good. Of course, an important question is whether the weight loss is sustainable overtime – the company is in the process of evaluating their 6 months results. mHealth – the Real Health Care Reform? Ok, so I really like what Omada Health is doing. It is not just a technology solution, as Sean told me, “it is really a human social connection solution – it brings together all of the elements that exist in our current siloed health care world.” The Omada platform has the potential to be applied to other chronic conditions. And, it isn’t just Omada that I am crazy about – it is the entire mHealth world of young (and not so young) entrepreneurs – physicians, nurses, physical therapists, pharmacists joining hands with software engineers and experts in design and user experience to create a new, more accessible, more consumer friendly and hopefully more effective health care delivery system. Now that is real reform Via Chatu Jayadewa
Luca M. Sergio's curator insight,
December 20, 2012 10:27 AM
an innovative approach to such a prevalent chronic disease
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Différents événements et tables rondes se sont tenus en novembre où il était notamment question de esanté et de dispositifs médicaux. Quelques grands enjeux ressortent de ces échanges, ainsi que quelques questions importantes encore en suspens. Via dbtmobile
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Dans cette tendance à rendre les objets et choses de la vie intelligentes, il eut semblé prioritaire de s’occuper de celles qui touchent précisément à la vie.
Via Pharmacomptoir / Corinne Thuderoz
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(...) "Physicians are understandably concerned about being overwhelmed by emails if they provide an option for secure messaging. As healthcare transforms, financial incentives have a big effect on the willingness to take on what many perceive to be “more unpaid work” (forgetting the fact that playing voicemail tag is also unpaid). Interestingly, the physicians who have given out their phone number or enabled secure email (without remuneration) haven’t found they are overwhelmed by any means. In the case of the groundbreaking Open Notes study, many of the doctors just heard crickets. For those who have proactively enabled email communications, they have experienced a number of benefits. See the section below on improvements in outcomes simply by having email. [Disclosure: One of the capabilities included in the patient relationship management system my company provides is secure email.] Dr. Ted Epperly has been a family doctor for decades and describes his experience as follows: “I give them both my phone number and a way to contact me via email. In 32 years of being a family physician I have had this privilege abused less than 5 times. On the flip side it has led to many occasions where I have been able to expedite care and save countless number of office visits, ER visits and hospitalizations. That is patient-centered care and I personally feel better for it.” (...) "It is clear that providers can impact how their patients use secure messaging. Providers who suggest that their patients follow up digitally will introduce it with messages that state, “After you’ve taken these new medicines for a couple of weeks, please send me a secure message and tell me how you are doing.” They also advertise their willingness and ability to engage with patients via secure messaging knowing they will have more digital encounters than their counterparts who mention it rarely or not at all. As providers do more of their visits via secure messaging, however, systems will need to think about new models for compensating providers that acknowledge writing a thoughtful message to a patient does take time and needs to be balanced with other work. Some organizations, such as Group Health, expect over a quarter of their doctors’ time will be spent responding to email. The most important driver is reimbursing on outcomes. When that happens, email simply becomes a tool like any other organization (outside healthcare) to enhance communication with their clientele. (...) "Email can be one way to address the problem that patients remember so little of what they are told in the provider’s office. Other options include providing a clinical summary to patients after the visit (as recommended by Meaningful Use measures) and providing documentation of a care plan online for patients to refer to later." [CE: Keep in mind the disclosure before making the leap to secure email between patients and doctors...] Via Giuseppe Fattori, Camilo Erazo
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This paper discusses how the industry is no longer being rewarded for incremental innovation, me-too products and selling the most pills. There are areas where digital and multi-channel are mentioned, but not in much detail (surprising taken the title). Good read though to confirm what we already know and expect. Via fabrice gaullier
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The rise of big data is an exciting — if in some cases scary — development for business. Together with the complementary technology forces of social, mobile, the cloud, and unified communications, big data brings countless new opportunities for learning about customers and their wants and needs. It also brings the potential for disruption, and realignment. Organizations that truly embrace big data can create new opportunities for strategic differentiation in this era of engagement. Those that don't fully engage, or that misunderstand the opportunities, can lose out.
There are a number of new business models emerging in the big data world. In my research, I see three main approaches standing out. The first focuses on using data to create differentiated offerings. The second involves brokering this information. The third is about building networks to deliver data where it's needed, when it's needed.
* Differentiation creates new experiences.
* Brokering augments the value of information.
* Delivery networks enable the monetization of data.
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![Siri, MD – iPhone Changes the Way Consumers Get Medical Information [Infographic] | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it](https://img.scoop.it/XbLpAQYs2CSt2C435npKTDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Apple takes top three #mhealth devices and 41% total mobile medical traffic http://t.co/mJ605kxW... Via Gilles Jourquin
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Pour cela les internautes sont placés aux commandes d'un laboratoire pharmaceutique et ont pour mission de trouver de l'argent pour financer la mise au point des médicaments, de conduire des effets cliniques et lancer le ...
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Mark T. Bertolini, chairman, CEO and president of Aetna, delivered the opening keynote on Monday at the mHealth Summit. A former executive for Cigna, NYLCare Health Plans and SelectCare, he now oversees a global healthcare benefits company with some 33,000 employees in North America, Europe, Asia and the Middle East. Via uri goren
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