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Rescooped by
Lionel Reichardt / le Pharmageek
from Digital Health
December 13, 2012 11:27 AM
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Join us for the first ever recording of a Digitally Sick conversation in front of a live audience! We are delighted to welcome the team that is Digitally Sick to lead a thought-provoking discussion about the challenges faced by MedComms and Pharma when trying to embrace and effectively use social media opportunities to engage with each other, the healthcare professionals, patients and other stakeholders. Digitally Sick is described as a podcast-driven thought leadership blog co-founded by Faisal Ahmed, Alex Butler and Andrew Spong. All three Founders are recognised as being international thought leaders within the healthcare digital and social media space.
Via Alex Butler
British Journal of Healthcare ComputingEU outlines ambitious plan to boost e-Health - BJHCBritish Journal of Healthcare Computing[Brussels, BE / Implemenatations] - Will Kroes′ vision of a 21st Century approach to health care provision actually get...
Via Gilles Jourquin
Business 2 CommunityContent Marketing Basics for 2013 - The Content AuditBusiness 2 CommunityStarting a content marketing program from scratch can feel like an overwhelming task.
Via Olivier Delannoy
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Scooped by
Lionel Reichardt / le Pharmageek
December 13, 2012 8:53 AM
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Cegedim’s annual industry survey, 2012 US Pharma Insights, reveals that while more pharma companies are using social media and mobile platforms to enhance their sales and marketing initiatives, budgets did not reflect an increase in social media spend. Internal alignments are also shifting, with more people citing executive management as the main sponsors of investment in new technology platforms rather than traditional IT departments.
Pharma employees have more readily embraced key social media venues in the past year, with 96% of participants present on LinkedIn, 70% on Facebook, and 37% on Twitter, compared to 54%, 32%, and 9% in 2011, respectively. Together, they account for an average 36% increase in use of these platforms. While social media use among survey respondents have shot up, budgets fail to reflect an enthusiasm for such exploits: 29% of companies spent less than 5% of their budgets on social media in 2011 and 50% have spent only that much in 2012; spend in the 5-10% range increased by a mere one percent and declined in the 10% and beyond range by an average of 4.5%. Overall, it means that while more companies are participating in the medium, as companies engage they tend to spend the same or less.
Another interesting find in this survey is that companies have undergone a marked shift in priorities. Compared with 29% the previous year, 55% of participants cite strategy/business planning/business development as the primary driver of business model and process change. Marketing/brand teams, commercial operations and regulatory/compliance all saw declines in the neighborhood of 11% in terms of leading the pace of change. This aligns with executive management being seen as the primary driver of technology changes, growing from 28% to 46% in 2011, in contrast to IT’s decline in influence, sliding from 28% to 18%. What is clear here is that the imperative for a more robust technological infrastructure comes from those with the primary role in allocating capital investment and assessing budget spend.
With social media and mobile use becoming more prevalent in the marketplace, pharma is coming to embrace new communications and information technology. The big question is how well individual companies do in leveraging this investment to accurately inform the business and create new opportunities with the customer base.
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Scooped by
Lionel Reichardt / le Pharmageek
December 13, 2012 8:51 AM
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Memo helps elders with memory loss remember important information and provides their caregivers with a simple way to post messages and reminders. Family members and other caregivers can update information remotely, from any location where they have internet access, 24/7. The elder needs no computer experience or technical skills at all - if they can watch a TV, they can use a Memo.
The Memo software was built on a ten-inch Android tablet. In addition to the day, date, time and messages, caregivers can add a calendar, a To Do list, the weather, phone numbers, and photo albums - whatever is appropriate for the cognitive abilities of the person they care for. Because all caregivers can see the postings of others, the device can help coordinate care among several family members and professional caregivers.
The device is limited to features that can be used with just one touch, with navigation so simplified that an elder cannot get lost in a confusion of menus and applications. Unlike other devices marketed to elders, Memo was developed specifically to address the problem of short-term memory loss. It is relatively simple, inexpensive, and easy to install and use.
A l'occasion du Digital Marketing Symposium, j'ai fait une présentation sur la manière dont le digital fait évoluer le marketing.
Via Fanch Daniel, Agathe Quignot
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Rescooped by
Lionel Reichardt / le Pharmageek
from Veille Pharma
December 13, 2012 3:42 AM
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La stratégie européenne de Lisbonne avait mis en exergue l’importance de la santé vis à vis de l’économie et le troisième programme d’action de l’Union Européenne dans ce domaine (2014-2020) a renforcé le lien entre croissance économique et la bonne santé de la population (1). Bien que cette volonté soit affichée, l’UE a-t-elle réellement mis en place l’organisation nécessaire, d’une part, à la création d’un secteur de la santé cohérent et homogène et, d’autre part, susceptible d’apporter la puissance souhaitée par ses représentants ? L’objectif est-il atteint en terme de stratégie de puissance ?
Via Alexandre DUBOIS
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Rescooped by
Lionel Reichardt / le Pharmageek
from Pharma Hub
December 12, 2012 8:12 AM
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This article is about the rise in digital technologies and how they have affected the pharma marketing sector.
Via Philippe Marchal
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Scooped by
Lionel Reichardt / le Pharmageek
December 12, 2012 1:20 AM
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300 milliards. C’est le montant en euros du CA que devrait générer le e-commerce en Europe sur l’ensemble de l’année 2012, selon les derniers chiffres publiés par le lobby européen E-commerce Europe.
This article is about the culture change in the pharma industry – pharma must now look to social media and technology companies to form partnerships.
Via Olivier Delannoy
The connected enterprise presents huge opportunities. If you focus on decisions first and connectivity second, you will be well positioned to capitalize on them.
Via Celine Schillinger
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The systemic change in US healthcare delivery has been called many things, but they all refer to one thing: the future of healthcare will be in the hands of the consumers. Today, consumers are bett...
Via Richard Meyer
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Scooped by
Lionel Reichardt / le Pharmageek
December 13, 2012 11:23 AM
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Chez App4Phone, nous pensons aussi à l’humain. Et s’il y a bien des applications indispensables, que tout le monde devrait posséder, ce sont bien ces applications informatives, qui vous permettent de sauver des vies, comme AVC. Cette application va en effet vous permettre de mieux savoir ce qu’est un Accident Vasculaire Cérébral, et surtout comment y faire face.
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Rescooped by
Lionel Reichardt / le Pharmageek
from Veille Pharma
December 13, 2012 8:56 AM
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Increased scrutiny and new regulation have seen pharma’s relationship with key opinion leaders (KOLs) undergo a paradigm shift in recent years. Sales and marketing teams are no longer the preferred point of contact, explains Dr Samuel Dyer of the Medical Science Liaison Society.
Via Alexandre DUBOIS
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Scooped by
Lionel Reichardt / le Pharmageek
December 13, 2012 8:48 AM
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Digital healthcare consultant focusing on the needs of the pharma industry, and healthcare-related social networks and VCs.
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Rescooped by
Lionel Reichardt / le Pharmageek
from NTIC et Santé
December 13, 2012 8:33 AM
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AudienceLeMag.com est le site de référence qui donnent accès à des analyses de fond réalisées par Médiamétrie, sur les grandes tendances de la consommation média et de la convergence des contenus, ainsi que les usages et les comportements du public...
Via Emmanuel Capitaine
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Scooped by
Lionel Reichardt / le Pharmageek
December 12, 2012 5:43 AM
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Scooped by
Lionel Reichardt / le Pharmageek
December 12, 2012 1:18 AM
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Économies sur le médicament : la limite est-elle atteinte ?
How do electronic health records connect you and your doctor? Look at our Electronic Health Records Infographic to see where we began and where we're headed
Via Richard Meyer
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Scooped by
Lionel Reichardt / le Pharmageek
December 11, 2012 1:07 PM
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Lionel Reichardt / le Pharmageek
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![[Europe] Le e-commerce pourrait peser 300 milliards d’euros en 2012 | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it](https://img.scoop.it/NlDJ4ecXlcTFoBFRnOPXMzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
