Une veille sur la santé numérique en France et à l’international : politiques publiques, données, infrastructures, IA, services et usages. Études, rapports et retours de terrain sélectionnés par Lionel Reichardt, Pharmageek, pour comprendre les transformations et éclairer les décisions.
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Evolution du nombre d'internautes en Europe entre 2011 et 2012 selon comScore. (Nombre d'internautes en Europe | @scoopit http://t.co/y4TBEp9pVa) 
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Image: Manager Web/Flickr There is an increasing interest in the quantified self movement and personal analytics. Some of the stuff that Stephen Wolfra Via Philippe Loizon
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Last weekend the 4th Conference on Quantified Self took place in Amsterdam. Quantified Self is a movement or direction of thought that summarizes many aspects of datarization of the live of people ... Via Philippe Loizon
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Si les dépenses de promotion de l’industrie pharma sont restées stables en 2012, elles s’orientent clairement vers les supports de communication web, au détriment de la… (L'industrie #pharmaceutique investit sur la communication #digitale:
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69% des Français sont atteints d’une maladie chronique ou ont un proche qui en souffre actuellement ; Pourtant, près d’un Français sur deux se déclare mal informé sur les causes des maladies chroniques (58%), sur le dépistage (48%) ou encore les...
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Une équipe de médecins, pharmaciens et informaticiens a conçu un logiciel qui traque les commentaires des internautes sur leur prise de médicaments.
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IMS Health and Remedy Informatics Announce Real-World Evidence Collaboration. http://t.co/PuKfVNknGZ
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Researchers from PlaceboEffect.com are raising funds through Indiegogo to create an app that administers a virtual placebo. No pills, no doctors — just pictures.
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Le Blog Serious Game Santé. Le Serious Game Santé vu par GENIOUS Interactive, concepteur et producteur de Serious Games.
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Stepping up its battle for cheaper medicines, the Indian government yesterday issued the Drug Price Control Order 2013, which will bring down the prices by up to 80 percent. Via Aleksandra Misiorowska
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Les différents Ordres autorisent les professionnels à communiquer avec un site internet santé, en toute déontologie. Voici notre dossier méthodologique. Via nathalie Bissot-Campos
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WASHINGTON (Reuters) - The Obama administration on Wednesday announced a $1 billion initiative to fund innovations in federal healthcare programs aimed at cutting costs while improving the health results.The...
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Mobinaute santé, qui es-tu ?
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To maximize impact from deploying iPads to the sales field, pharma companies need to give HCPs new and relevant things they can use in their practices. Via Philippe Loizon
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Rose Magazine a demandé à ses lectrices d’imaginer une communication sans tabou sur la maladie Via Giovanna Marsico
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A term called gamification has taken UX by storm over the past few years, a trend likely spurred by Foursquare's success with badges.
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The reimbursement environment in Europe - Articles In our market access themed month, Sophia Tickell comments on the reimbursement landscape in healthcare across Europe. For decades, Europe's labs and R D centres produced world-beating innovation.
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Ilumens-Octarina, un des finalistes des Awards des e-virtuoses 2013 dans la catégorie Serious Game Santé grâce au jeu Born To Be Alive. Informations et prépa...
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Infographie sur les pilules contraceptives, leur composition et les facteurs à risques
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La société biopharmaceutique belge UCB et IBM ont annoncé jeudi l’achèvement de la phase initiale d’un projet visant à exploiter la puissance de la science analytique pour aider les médecins à personnaliser les soins apportés aux personnes...
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Pharma gets social Novartis has content, but no engagement - Articles In his latest article, Daniel Ghinn takes a look at Novartis' social media channels and questions whether there is a missed opportunity for the pharma company as it is not using... Via Olivier Delannoy
eMedToday's curator insight,
May 17, 2013 8:07 PM
Summary statement
"For Novartis, the message is highly controlled. If in the past, pharma communication was a one-way dialogue via glossy brochures with little opportunity for stakeholders to respond, the digital age of healthcare engagement appears to have bypassed Novartis, at least as far as its corporate communications activities go"
Pharma need to enter the patient engagement. One recent quote
" Patient Engagement is the Bigest BlockBuster Drug of the Century"
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An 18-month eHealth pilot project in one of Brazil's poorest areas has found that integrating technology into the healthcare system brought better access to vital healthcare for patients who need it most. Via Giuseppe Fattori
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By heeding recent research findings, biotech brand managers can explore more effective ways of interacting with, and influencing, physicians during a product launch. Via eMedToday
eMedToday's curator insight,
May 17, 2013 8:55 PM
summary:
"Manhattan Research conducted an online survey of 1,713 US physicians in 2010 to determine the latest trends in how physicians interact with pharma and biotech companies through digital channels and tech-enabled sales reps." Pharma need to use mobile device to reach and communicate with doctors |
