Une veille sur la santé numérique en France et à l’international : politiques publiques, données, infrastructures, IA, services et usages. Études, rapports et retours de terrain sélectionnés par Lionel Reichardt, Pharmageek, pour comprendre les transformations et éclairer les décisions.
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Epilepsy is one medical condition where the constant monitoring capability of a wearable sensor could save lives, providing an early warning when a person with epilepsy has a seizure or even predicting seizures before they happen. Via Emmanuel Capitaine 
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La génération Y et la santé #genYsante http://t.co/yZcfXwomhh
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Le CFOA (Comité Français d'Observation des Allergies) lance un site web pour sensibiliser les enfants et leurs parents aux problèmes des allergies : parlemoidetonallergie.com. Présentation. Le CFOA...
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The Star Trek universe is a fairly optimistic vision of the future. It's what we would like it to be - an adventure fueled by advanced technology. In the world... (RT @EricTopol: "Will Your Smartphone Become a Tricorder?
eMedToday's curator insight,
May 19, 2013 8:39 PM
Summary:
"The future of medicine that we appear to be heading for is one in which we have greater and greater access to information – medical knowledge and diagnostic information. Patients are also becoming increasingly involved in their own healthcare as portable devices and apps give them the ability to monitor their health and report this information to their physician" This vison requirest the Pharma to enter into the digital world now.
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La place prépondérante de l’information santé http://t.co/6LH2FrRdjv
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Holly May Once celebrated as the next big thing in the healthcare world, electronic medical records (EMRs) have a long way to go in terms of physician (RT @Rock_Health Find out how docs really feel about #EMRs.
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Twitter has changed a lot of things in healthcare. One of them is communication at medical meetings. Yesterday, the embargo of abstracts to be presented at this year's American Society of Clinic On... Via eMedToday
eMedToday's curator insight,
May 19, 2013 1:28 AM
Summary:
These findings give us three important insights. First, organizations can capitalize on news trend to strengthen message penetration online. Second, Twitter can significantly augment the influence of individual users. Third, opinions expressed on Twitter may have larger implications for marketing and communication strategy development. Again, twitter can become a important part of a hospital communication too.
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eMedToday's curator insight,
May 19, 2013 1:48 AM
Summary
The GSM Association estimates that the mobile penetration rate in developing countries is now 89%.
There is no doubt that the pervasiveness of mobile technology has made possible innovative new ways to deliver health information and services. mHealth projects throughout the world are harnessing the power of mobile to do everything from registering births to supporting health workers to raising awareness about disease prevention
The Power of mhealth in developing countries is impressive and massive.
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However I also believe that pharma executives think that digital marketing is less expensive than traditional marketing and that is not necessarily the case. In fact the dollars needed to invest in digital marketing capabilities ... Via eMedToday
eMedToday's curator insight,
May 19, 2013 2:36 AM
It is this sorts of background issues which drive the e detailing solution for consumers. Some suggest DTC will be dead in five years. Pharma need to ask, how to engage the consumer in a different way and form. The answer: use mobile and use video The challenge of proving ROI for every product is going to challenge a lot of DTC marketers. The FDA continues to take their time in issuing updated Internet marketing guidelines. The higher cost of national TV along with data that shows consumers “turning off” DTC commercials. The ineffectiveness of banner ads when mass targeting is used. The decline in hard copy readership of newspapers and magazines..
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Leaders need space to create inspirational strategic visions and look for new opportunities, argues Andy Ward Via Mike Baldwin
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![Clinicians' expectations of Web 2.0 as a ... [J Med Internet Res. 2012] - PubMed - NCBI | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it](https://img.scoop.it/9lqlQIzGYWn0QjkJeI-iczl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
PubMed comprises more than 22 million citations for biomedical literature from MEDLINE, life science journals, and online books. Citations may include links to full-text content from PubMed Central and publisher web sites.
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From
storify
Lancement de dmdpost.com la toute nouvelle plateforme d'évaluation et de recommandation d'applis santé. L'occasion pour dmd Santé de dresser le portrait du mobinaute santé français.
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The pharmaceutical industry's understanding and adoption of multichannel strategy is, at best, variable. While more enlightened organisations are trying hard to challenge the old models of sales and marketing, others are stubbornly sitting on their hands and persisting with tried-and-tested traditional methodology. ..... In truth, it's simply paper under glass. To progress, companies perhaps need to become more proactive and pull multichannel planning into the strategic process much earlier. But to do this, they may need to develop a greater understanding of the opportunity and challenge some of the historical cultural values that are deeply embedded across the industry. .. “Thankfully, we appear to be coming to the end of the industry-wide obsession with digital and reaching a more level playing field, where companies realise there's a balance to be struck. But to move forward, we really need to follow consumer marketing's lead and develop an empirical way of measuring the value of activity. That will significantly inform our ability to plan a multichannel approach.” .. At present, the industry's use of multichannel marketing is often tactical - and rather than being stitched into the fabric of a properly planned pre-launch strategy, it's bolted on at the end as a product of the 'must do something digital' philosophy. Via rob halkes
Sven Awege's comment,
May 20, 2013 11:51 AM
Inbound and outbound MCM are seldom integrated - hence the confusion of "having a discussion" which can't really happen if the two halves are not seamless.
rob halkes's comment,
May 20, 2013 4:03 PM
Indeed Sven, SO I think that design of multichannel in meddevices and pharma world often sticks to the classic one way communication campaigns instead of evolving to the two way interaction. Mcm is in fact suboptimally used when one will not evolve with the opportunities that new communication technology provides to engage with customers.. But is know how difficult it is.. ;-)
's comment July 3, 2013 10:47 AM
The stakeholder landscape is expanding, but still it´s physicians driving topline by prescription. Related complexity and required resources to serve physicians force companies to focus the development of new and efficient multichannel approaches.
However, it seems the pharmaceutical industry does not exploit the full potential of Multichannel Excellence. To find out where the industry expects chances and which hurdles keep them from reaching expectations, Camelot Management Consultants and TaylorWessing would be thrilled if you shared your opinion on our survey´s hypothesis. Of course, we are more than happy to share the consolidated results! https://de.surveymonkey.com/s/MultichannelExcellence
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UCB et IBM aident les médecins à personnaliser les soins ...
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PharmaGossip: The Outcomes Era: Pharma must provide convincing evidence of drug valueThe pharmaceutical indust... http://t.co/txVCCvtInp
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![[Infographie] Du love money à l’IPO, l’amour es... | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it](https://img.scoop.it/HpgDKoyXNwYP0jDsHHh5cTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Anna Vital, infographiste et fondatrice du site fundersandfounders.com, revient dans une récente publication sur les différentes étapes...
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Wealth but not health in the USA.By - The Lancet (RT @Kambiz1952: Americans die sooner even rich ones with health insurance, despite spending far more on healthcare, new report http://t.co/hmxxrgNG)...
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Hopkins physician Jay Sanders, known as the father of telemedicine, says emphasis should be on changing patient behavior.
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Love Poep : l'application qui analyse les selles pour dépister le cancer colorectal - Medisite. Aux Pays-Bas, une nouvelle campagne pour la prévention contre le cancer colorectal propose de contrôl... Via nathalie Bissot-Campos
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Simplify your digital marketing and take your audience from Stranger to Lover. How to do digital marketing in 2013 ?
eMedToday's curator insight,
May 19, 2013 8:27 PM
Provides a nice grahic on
" In short, the mission is to take your audience on a journey (in relation to your brand) "from stranger... to lover." At each stage of the audience journey, they will be open to different types of messages from you. Along with that comes different types of tools that will help you communnicate this message and connect more closely with your audience."
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According to an Accenture Report “reducing costs, mastering multichannel marketing and improving digital effectiveness are the top strategic priorities for pharmaceutical sales and marketing executives.” To do this among ... Via eMedToday
eMedToday's curator insight,
May 19, 2013 2:06 AM
The key to good content is an in depth understanding of your audience’s needs when it comes to health information. The best way to do this is through good old fashioned qualitative research.
With the right research and resource the results can be impressive. Key do not use promotional approaches.
Results in one use of Pharma content
The results were almost immediate. Within one week of going live with the 3rd party content we found that the pages were among the top 10% of all page views and time on each page was over 4 minutes which in Internet time is a small miracle
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Among social media channels, healthcare execs are most comfortable with YouTube and least comfortable with Twitter, a survey suggests. Via Philippe Marchal
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Seuls 2 millions d'ordinateurs ont été écoulés au premier trimestre. La situation s'aggrave. Sur les trois premiers...
's comment May 18, 2013 8:10 AM
C'est clair que sortir windows 8 alors que beaucoup d'entreprises sont en train de basculer sur le 7. ça n'aide pas ^^
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Tests, évaluations, comparatifs, news et dossier sur la santé
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The development of a sensor belt or bracelet would be extremely beneficial to students with epilepsy, especially the younger aged students. Epilepsy is a disability that effects both the brain and the body. Children who have epilepsy, for the most part, are unaware of when a seizure is about to occur. If children were able to have a sensor belt of bracelet that warned them of an upcoming seizure then it could allow them to feel safer and more comfortable in their school environment. Students would be able to posses comfort because they could inform a teacher of what is about to happen. They would then be placed in a safe location or sent to the nurse's office, which would lower the risks of accidents that could have been prevented from an undetected seizure.