E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER.
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E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER.

Une veille sur la santé numérique en France et à l’international : politiques publiques, données, infrastructures, IA, services et usages. Études, rapports et retours de terrain sélectionnés par Lionel Reichardt, Pharmageek, pour comprendre les transformations et éclairer les décisions.

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Rescooped by Lionel Reichardt / le Pharmageek from Aie-Santé
May 22, 2013 12:58 AM
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Développer l’e-santé - Tribune de Joëlle Bouet - KPMG

Développer l’e-santé - Tribune de Joëlle Bouet - KPMG | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From club.acteurspublics.com - May 21, 2013 3:37 PM
L’e-santé est un terme générique qui désigne l’application des technologies de l’information et de la communication (TIC) à l’ensemble des activités en rapport avec la santé. Elle porte les promess...

Via Guillaume de DURAT
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Rescooped by Lionel Reichardt / le Pharmageek from Digital Healthcare Trends
May 22, 2013 12:43 AM
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Video Calling Shrinks Distance, Time and Cost in Healthcare

Video Calling Shrinks Distance, Time and Cost in Healthcare | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From healthworkscollective.com - May 21, 2013 4:08 AM
Have you noticed the recent wave of TV commercials for one-to-one video calling or multiple participation video collaboration, or one-to-many webcasting?

Via Ricard Robledo
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Rescooped by Lionel Reichardt / le Pharmageek from Pharma: Trends in e-detailing
May 22, 2013 12:41 AM
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Where is e detailing

Where is e detailing | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From pharmamkting.blogspot.com - May 21, 2013 9:11 PM

Via eMedToday
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eMedToday's curator insight, May 21, 2013 9:15 PM

There is a massive spend on detailing. Clearly, e detailing has a long way to go in the detailing big picture. Digital is far behind. 

 

The pharma industry spends about $17 billion on TOTAL physician promotion: $15 billion on detailing and $2 billion on meetings . I assume these numbers include digital, but NOT measured media spending, digital or otherwise. Digital promotion is only 5.2% of the $17 billion total. This means that the U.S. pharma industry, which spends nearly $1 billion on professional digital promotion, has a long way to go before it reaches "digital maturity" on a par with other industries. I estimate that "par" to be 20%.
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Rescooped by Lionel Reichardt / le Pharmageek from Digital Health
May 21, 2013 9:55 AM
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5 cool new health care apps

5 cool new health care apps | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From venturebeat.com - May 21, 2013 7:06 AM
PokitDok, Caremerge, MangoHealth, Asthmapolis, and Allayo are our picks for HealthBeat 2013's 5 coolest consumer apps.

Via Alex Butler
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Gail Worthington-Eyre's curator insight, May 23, 2013 7:35 PM

Some interesting apps for health and aged care. Caremerge is one to keep an eye on as community based care grows.
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Rescooped by Lionel Reichardt / le Pharmageek from Digital marketing pharma
May 21, 2013 1:49 AM
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Health sites too complex, full of cliches: study

Health sites too complex, full of cliches: study | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From www.reuters.com - May 21, 2013 1:12 AM

NEW YORK (Reuters Health) - The importance of health literacy hit home for Lisa Gualtieri when a Cambodian refugee diagnosed with cancer asked her to act as a patient advocate.She played the role of a (Health sites too complex, full of cliches: study...


Via Olivier Delannoy
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Rescooped by Lionel Reichardt / le Pharmageek from Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
May 21, 2013 1:16 AM
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Traditional Pharma's Marketing Is Dead

Traditional Pharma's Marketing Is Dead | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From www.mmm-online.com - May 20, 2013 3:10 PM
Medical Marketing and Media Pharmas dial back reprints spend, floor it on digital to reach HCPs Medical Marketing and Media It's no secret that pharmas have upped their spending on digital promotion to healthcare professionals of late, but a Compas...

Via eMedToday
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eMedToday's curator insight, May 20, 2013 8:50 PM

The summary:

 

“It's no secret that pharmas have upped their spending on digital promotion to healthcare professionals of late, but a Compas white paper has quantified that upshift, projecting that four in ten dollars spent this year on marketing to professionals will go to digital channels.

 

The media buying firm found that spending on HCP-directed digital promotion jumped from 17% of pharma spending in 2010 to 33% in 2012, and forecast it to hit 40% this year, putting digital spend on par with print.

 

The shift, said Compas, is “not because of an increase in overall budget – rather, this shift is at the expense of print and alternative media budgets which have seen a slow, but steady, decline.”

 
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Rescooped by Lionel Reichardt / le Pharmageek from Innovation in healthcare, medicine and life sciences
May 20, 2013 3:51 PM
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Digital Health For Dummies

Digital Health For Dummies | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From www.forbes.com - May 20, 2013 11:17 AM

Digital health isn’t the application of a web site to clinical practice.  And it’s not the generic idea of social media applied to a disease category.  I guess the confusion starts with the word digital.  Anything digital can combined with health and healthcare and there you have it–digital health. Even today’s more sophisticated healthcare marketers discuss digital health in the context of web sites and iPads.  Today, pharm, marketers, thinkers and engaged listeners often can’t see the true promise of digital health and are plotting a healthcare future that might just not exist and based upon these misconceptions.


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Rescooped by Lionel Reichardt / le Pharmageek from E-Mental Health and wellbeing
May 20, 2013 4:11 AM
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Internet-Delivered Interpersonal Psychotherapy Versus Internet-Delivered Cognitive Behavioral Therapy for Adults With Depressive Symptoms: Randomized Controlled Noninferiority Trial

Internet-Delivered Interpersonal Psychotherapy Versus Internet-Delivered Cognitive Behavioral Therapy for Adults With Depressive Symptoms: Randomized Controlled Noninferiority Trial | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From www.jmir.org - May 20, 2013 3:36 AM
Internet-Delivered Interpersonal Psychotherapy Versus Internet-Delivered Cognitive Behavioral Therapy for Adults With Depressive Symptoms: Randomized Controlled Noninferiority Trial

Via Dan Baxter
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Scooped by Lionel Reichardt / le Pharmageek
May 20, 2013 2:56 AM
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What’s missing from many health apps — medical expertise - amednews.com

What’s missing from many health apps — medical expertise - amednews.com | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From amednews.com - May 19, 2013 6:42 PM
The lead researcher of a study says apps have potential for improving pain management, but stricter oversight is needed. The FDA is considering some regulations.
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Scooped by Lionel Reichardt / le Pharmageek
May 20, 2013 2:47 AM
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ONC launches cancer care app challenge | Government Health IT

ONC launches cancer care app challenge | Government Health IT | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From www.govhealthit.com - May 18, 2013 5:44 AM
The Office of the National Coordinator for Health Information Technology is launching the Crowds Care for Cancer: Supporting Survivors Challenge in conjunction with the National Cancer Institute as part of the Investing in Innovation program, also...
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Rescooped by Lionel Reichardt / le Pharmageek from X pour les petites et moyennes entreprises (PME-TPE)
May 20, 2013 2:41 AM
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Analyse des comptes Twitter corporate des entreprises du CAC40

Analyse des comptes Twitter corporate des entreprises du CAC40 | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From www.1min30.com - May 19, 2013 12:33 PM

Aujourd’hui, je commence une série d’analyse sur la prise de parole des grandes entreprises dans la société.


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Rescooped by Lionel Reichardt / le Pharmageek from Pharma Hub
May 20, 2013 2:38 AM
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Applying mobile health strategies to drive greater patient engagement and provider accountability.

From www.mhimss.org - May 19, 2013 1:18 PM

Patient engagement and physician accountability are the cornerstones of today’s value-based care models. These strategies encourage patients to take an active role in their own health while offering the necessary incentives for providers to deliver effective, personalized health oversight and care to their patient population. 


Via Philippe Marchal
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Rescooped by Lionel Reichardt / le Pharmageek from Pharma: Trends in e-detailing
May 20, 2013 2:28 AM
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The Roche Digital Academy

The Roche Digital Academy | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From pharmamkting.blogspot.be - May 17, 2013 12:02 PM

One of the most common mistakes," says the Roche Digital team, "is to believe that anyone within a company can take care of digital communication. This is a particularly bad mistake for pharmaceutical companies that operate under specific legal and regulatory restrictions."


Via Philippe Marchal, eMedToday
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eMedToday's curator insight, May 19, 2013 8:30 PM

This is great idea of Digital academy which is start of understanding how to deliver digital solutions into the e detailing envirnoment
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Rescooped by Lionel Reichardt / le Pharmageek from Pharmabook
May 22, 2013 12:54 AM
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How Helpful are Mobile Healthcare Apps?

From nrip.sharedby.co - May 21, 2013 4:01 PM

Via Philippe Loizon
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Rescooped by Lionel Reichardt / le Pharmageek from mHealth- Advances, Knowledge and Patient Engagement
May 22, 2013 12:41 AM
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Telecom Companies in mhealth

Telecom Companies in mhealth | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From venturebeat.com - May 21, 2013 7:15 PM
Qualcomm Life is committed to on-demand healthcare (like what we expect from our technology) and plans to pilot ideas for the future of health systems on their employees.

Via eMedToday
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eMedToday's curator insight, May 21, 2013 8:59 PM

All major telecom companies in the US have health departments. The key issue is " immediate response" between the user and health care companies. 

 

"Qualcomm Life is focused on making “immediate response” something embraced by both technology companies and the healthcare industry alike by dictating the terms for what a future health system should be."
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Rescooped by Lionel Reichardt / le Pharmageek from Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
May 22, 2013 12:40 AM
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One Example of E Detailing Solution

From www.youtube.com - May 21, 2013 9:25 PM
Pitcher enables sales reps to present ideas and products in an interactive way, without the need of a beamer or computer. The iPads or PlayBooks can be autom...

Via eMedToday
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eMedToday's curator insight, May 21, 2013 9:25 PM

This is video on product which appears effective Again, just shows how using in this instance using a i pad can be much more effective than showing old fashion paper stuff to doctors. Only observation is that this type of app needs to be useable on a smartphone as well. 
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Rescooped by Lionel Reichardt / le Pharmageek from e-santé,m-santé, santé 2.0, 3.0
May 21, 2013 1:51 AM
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Healthcare Hashtags : le tableau de bord de suivi Twitter spécialisé en santé et médecine

Healthcare Hashtags : le tableau de bord de suivi Twitter spécialisé en santé et médecine | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From www.demainlaveille.fr - May 20, 2013 3:55 PM
Les applications autour de Twitter dans le domaine médical se développent de plus en plus comme en témoigne la variété des articles sur ce...

Via nathalie Bissot-Campos
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Rescooped by Lionel Reichardt / le Pharmageek from Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
May 21, 2013 1:17 AM
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Physicians Should Be Part Of The Online Healthcare Discussion: Where Are Pharma's

Physicians Should Be Part Of The Online Healthcare Discussion: Where Are Pharma's | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From www.howardluksmd.com - May 20, 2013 11:29 AM
The Risks of Not Participating in Healthcare and Social Media The Internet has forever changed the way our patients will approach healthcare. Digital

Via eMedToday
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eMedToday's curator insight, May 20, 2013 8:12 PM

This article was written for doctors. BUT the message is also for Pharma's

 

 

"At its heart, digital media is about people, it is about relationships, and it is about communication.   It is about fostering your relevance as a physician and educator beyond the four walls of your practice.  Establishing a digital footprint, rooted as a social media presence is about educating, engaging,  growing your audience, improving outcomes, improving compliance and potentially improving the bottom line of your practice"
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Rescooped by Lionel Reichardt / le Pharmageek from Pharma: Trends in e-detailing
May 21, 2013 1:16 AM
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Multichannel pharma marketing and the right channel

Multichannel pharma marketing and the right channel | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From worldofdtcmarketing.com - May 20, 2013 7:45 AM
Pharma see’s digital as a strategic way to reduce costs and increase marketing efficiencies and , with some investment, that thesis can be validated.  However today’s consumer and...
[[ This is a content summary only.

Via Ricard Robledo, eMedToday
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eMedToday's curator insight, May 20, 2013 9:01 PM

interesting quote

 

While the model of heavy TV advertising is almost completely dead there are over 400 new drugs in development for chronic conditions.  If these drugs do present a clear product benefit compared to generic’s and other brand than the best way to get patients attention is through TV....  In most cases they probably are going to turn to the Internet for health information but is your website going to draw them in or is it just a billboard trying to sell your drug?


TV advertising will go away in 5 years. Pharma web sites in general are not effective for educating the consumer.


What works is mobile apps within the frame of e detailing.
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Scooped by Lionel Reichardt / le Pharmageek
May 20, 2013 5:36 AM
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60% of social budget spent on facebook, yet 90% of decisions influenced by peers

60% of social budget spent on facebook, yet 90% of decisions influenced by peers | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From econsultancy.com - May 20, 2013 4:32 AM

A chart depicting decision-making factors can be found in the article itself by clicking on the title link above.

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Scooped by Lionel Reichardt / le Pharmageek
May 20, 2013 4:10 AM
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Developing an adverse event decision tree for pharma

Developing an adverse event decision tree for pharma | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From synthesio.com - May 20, 2013 3:44 AM
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May 20, 2013 2:48 AM
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Urologists in cyberspace: A review of the q... [Can Urol Assoc J. 2013] - PubMed - NCBI

Urologists in cyberspace: A review of the q... [Can Urol Assoc J. 2013] - PubMed - NCBI | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From www.ncbi.nlm.nih.gov - May 18, 2013 4:44 AM
PubMed comprises more than 22 million citations for biomedical literature from MEDLINE, life science journals, and online books. Citations may include links to full-text content from PubMed Central and publisher web sites.
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Rescooped by Lionel Reichardt / le Pharmageek from WordPress CMS
May 20, 2013 2:41 AM
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WordPress propulse 52% des blogs du Top 100 mondial

WordPress propulse 52% des blogs du Top 100 mondial | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From blogtoolbox.fr - May 19, 2013 12:31 PM

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Scooped by Lionel Reichardt / le Pharmageek
May 20, 2013 2:38 AM
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Wikis médicaux - Médecine et Web 2.0

Wikis médicaux - Médecine et Web 2.0 | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From medecine.2.0.free.fr - May 13, 2013 3:15 AM
Description : ”Mediwiki - Wiki des ECN en medecine est un site d'aide à la préparation de l'ECN et aux études médicales. Sur Carabin.org, vous trouverez des, des conseils et tout le programme des ECN item par item !
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Rescooped by Lionel Reichardt / le Pharmageek from mHealth- Advances, Knowledge and Patient Engagement
May 20, 2013 2:28 AM
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mHealth Apps Performance Benchmarking

From www.researchandmarkets.com - May 19, 2013 3:02 PM
Mobile health apps are being used more and more by a mass audience to receive health care services The benchmarking report provides data and key facts on ...

Via eMedToday
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eMedToday's curator insight, May 19, 2013 8:21 PM

 There are 3 main areas of performance gaps that impact the performance of a top mHealth app most.

 

For example

 

" mHealth device performance gap: Due to still higher penetration rates of smartphones compared to tablets, successful mHealth apps that are optimized for smartphones get 5 times (paid) and 2 times (free) more downloads than apps that are optimized for tablets."
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