Une veille sur la santé numérique en France et à l’international : politiques publiques, données, infrastructures, IA, services et usages. Études, rapports et retours de terrain sélectionnés par Lionel Reichardt, Pharmageek, pour comprendre les transformations et éclairer les décisions.
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As we dive headlong into the second half of 2013, there is a surge of new concepts and processes that online marketers should know about. Via Gilles Jourquin 
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TRC Pharmacology is a great free app for doctors, students and pharmacists Via Matt Vaidis, eMedToday
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This is the PIP, a thumbprint-sized widget that claims to monitor your stress level. Currently raising funds on Kickstarter, the device is another entry in the quantified self movement, letting you... Via JP DOUMENG
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The need for improved patient-associated measurements is also a key reason medical product companies should care a lot more about digital health than they seem to. Via Nitro Digital, Emma Jarvis
eMedToday's curator insight,
July 16, 2013 2:33 AM
So so true
"In the latest NEJM, UNC oncologist (and former MGH colleague) Ethan Basch explains with characteristic eloquence why the future of drug development will involve a more granular understanding of the patient’s experience of illness"
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Les projets de santé mobile ne sont pas toujours fructueux. Pour remédier à cela, se concentrer sur les patients, leurs données et leur surveillance devrait être au cœur des considérations des projets de santé mobile. Via Rémy TESTON
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While the future success of the mobile healthcare industry hinges primarily on adoption and acceptance of technology among providers and consumers, the role of payers is growing increasingly important, as well. Via eMedToday
eMedToday's curator insight,
July 13, 2013 10:10 PM
Key take away
While the future success of the mobile healthcare industry hinges primarily on adoption and acceptance of technology among providers and consumers, the role of payers is growing increasingly important, as well.
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Digital media is quickly changing the way in which people access medical information and engage with their health. This trend towards more openly available and accessible medical data is challenging traditional approaches to healthcare marketing. Via eMedToday
eMedToday's curator insight,
July 13, 2013 10:43 PM
Digital media is quickly changing the way in which people access medical information and engage with their health. This trend towards more openly available and accessible medical data is challenging traditional approaches to healthcare marketing. With the launch of the iBGStar the world’s first blood glucose meter that plugs into an iPhone, the pharmaceutical and consumer health company Sanofi has successful entered a new era of health marketing.
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Web- and telephone-based medical services are transforming the delivery of primary health care. Via eMedToday
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A study conducted by the Center for Connected Health, a division of Partners HealthCare, showed wireless mobile technologies positively impact patient engagement and can be more effective than modem-based devices. The study was published in the Journal of Diabetes Science and Technology in May.
Patients using wireless devices recorded on average three measurements every five days and patients using modem-based devices on average recorded one measurement every five days. When uploading data, patients with wireless-enabled devices uploaded their information on average twice every five days and those with modem-enabled devices uploaded once every 100 days. While the time it took patients to first upload their data was lower for the patients in the wireless-based device group at four days versus seven days, the time to first measurement didn’t differ much.
Via nrip
Digital Healthcare's curator insight,
October 19, 2014 7:03 AM
The wireless devices are the future of diabetes
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One of the only reports on the market that tracks actual outcomes is the comScore Pharma Marketing series. The results from this sixth year show substantial improvement over previous years. Via Olivier Delannoy
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Ludicalm, le jouet digital pour apaiser les patients et les soignants, proposé par Ludicalmant VotreUne innovation eSanté au service pédiatrique du Centre Hospi Via Sylvie Marie Brunet, nathalie Bissot-Campos
Sylvie Marie Brunet's curator insight,
June 23, 2013 2:54 PM
Ludicalm sera présenté au jury des Trophées de la e-santé de Castres le 3 juillet 2013. 
nathalie Bissot-Campos 's comment,
July 11, 2013 7:05 AM
Chapeau !!! Complètement convaincue par ce jouet digital !!!
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Pour Jean-Yves Robin, si les nombreuses innovations technologiques de ces dernières années améliorent le soin, elles ne transforment, en revanche, quasiment pas le système de santé.
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Healthcare kiosks call to mind the dusty automated blood pressure machines that have sat quietly in drug stores for years. But the new generation of these devices offers a radically different experience -- one that can have a big impact on the practice... Via Julie O'Donnell, eMedToday
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Cutting Edge Information's Sarah Ray compares the drug safety methods of pharma, including how to use social media to track adverse events, with the well-known TV show, Game of Thrones. For companies managing drug safety, the intensity of their... Via Olivier Delannoy
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Confrontés à un ralentissement de leur activité en Europe et aux États-Unis, les grands groupes pharmaceutiques occidentaux cherchent à s'adapter à la nouvelle donne du marché. Via Esposito Christelle
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Le Canada est un des pays les plus connectés via mobile au monde. Mais alors que les autres industries sont devenues plus efficaces et plus centrées sur le consommateur, le secteur de la santé n'a pas encore fini de tirer profit de ce changement. Via Pharmacomptoir / Corinne Thuderoz
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A l’image de l’outil de Google dédiée à son sujet, le suivi des épidémies de grippe est un véritable booster pour la création d’applications basées sur l’analyse des messages transitant via les rés...
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eMedToday's curator insight,
July 13, 2013 10:20 PM
This is the key issue for mobile app development
But before you start working on a health application, ask yourself only one simple question: why should patients download this specific mobile application? Sometimes it can also help to ask yourself: “when will I download something? What is in for me? What are my personal benefits?” In my opinion, there are only two reasons why patients download a mobile health app:
1. They want to manage their treatment and become / stay healthy
2. They want to gather information around a specific treatment / indication
With this in mind, pharma marketers can start working on the development of an application which delivers one, or even both, of the mentioned reasons above. An application that can be integrated in the daily life of patients, families, relatives!
eMedToday's curator insight,
July 13, 2013 10:25 PM
Even though the advise is focused on patients
The same logic applies to any e detailing solution.
It must be useful and valuable for a doctor to use
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L'investissement en capital-risque dans le domaine de la santé numérique se poursuit, tout comme les innovations technologiques permettant la transformation du parcours santé. Via Rémy TESTON
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Like crows do, we tend to exhibit a bit of a kid-in-a-candy-store initial frenzy over new and sparkly things. This consumer survey, for example, found that 26% of smartphone apps are downloaded an... Via eMedToday
eMedToday's curator insight,
July 12, 2013 1:18 AM
Useful insights for Pharma developing mobile apps
eMedToday's curator insight,
July 12, 2013 1:20 AM
Key take away
In general, ease of navigation (90.9%) was the top feature that made apps usable. The vast majority of surveyed consumers stated that they would be most interested in using a health app to gain information (91.1%).
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Le service MAPAO propose la création de sites web clé en main pour les professionnels de santé. Découverte. La création de site internet pour les professionnels de santé n’est pas anodin, des règle... Via Rémy TESTON
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eMedToday's curator insight,
July 14, 2013 8:04 PM
So when these 100 patients are reviewed six months later, less than 50% will be taking their medications as prescribed – no wonder the health outcomes expected are not being realized.
eMedToday's curator insight,
July 14, 2013 8:07 PM
This is a big issure for Pharma.
A Pharma has to design a e detailing system of e detailing which give a patient point of care information about a drug
However, the physician will need to give patients a time frame for treatment with appropriate alternative remedies if the patient is insistent on these methods. “It is also essential that the patient is made fully aware, not only of the consequences of not taking the medication, but rather of not treating the condition. This nullifies the opportunity for the patient to present justification,”
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Even though few people are commenting on Pinterest, the risk is not null. And the fact that pinners cannot moderate comments might not position Pinterest has "the" safe social media for pharma Via Olivier Delannoy
eMedToday's curator insight,
July 11, 2013 8:22 PM
Clearly Pharma need to consider pinterest.
Pinterest is where Mom are and they make the health care decisons in the family
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Le gouvernement pourrait limiter à 2,4 % la hausse des dépenses d'assurance-maladie l'an prochain.Il veut tenir... Via Pharmacomptoir / Corinne Thuderoz
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