Une veille sur la santé numérique en France et à l’international : politiques publiques, données, infrastructures, IA, services et usages. Études, rapports et retours de terrain sélectionnés par Lionel Reichardt, Pharmageek, pour comprendre les transformations et éclairer les décisions.
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Game developers hope that one day they might supplement therapy and support groups by putting mental health care into patients’ homes or pockets. Via Alex Butler 
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La disponibilité de l’information médicale en temps réel et son accessibilité en tous point de l’établissement constituent en enjeu majeur en termes d’amélioration de la qualité, de la sécurité et de la continuité des soins.
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Notre rendez-vous mensuel, afin d’y voir plus clair dans la multitude d’acteurs qui se positionnent sur le marché de l’information santé destinée au grand public et aux professionnels de santé. Ave...
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Have you noticed all the articles in the health care press lately touting health information technologies’ ability to increase patient medication adherence? Smart phone-based apps, Smart pill bott... Via Family Doctor
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Librarians have been geeking out, or grossing out, over hashtags since they first appeared. Some of the conversation has been about concerns over ‘allowing’ the public to define their own metadata, while much of it has been the flip side of trying to engage the public in generating metadata for library online collections, and thus enriching access and awareness for those collections.
Naturally, the general public simply move forward with creating new hashtags for their own purposes, largely unaware of the conversations and concerns of professionals in the area of metadata. This is as it should be.
The idea of a Folksonomy, a.k.a. folk taxonomy, as originated by Thomas Vanderwal centers around the social aspect — real people, real folk, coming up with language that means something to them to describe content that matters to them with ideas that matter to them. Meaning. I could go on about this for a long time, but today I need to focus on a particular aspect of this dynamic — a shift from folk+taxonomy to folk+ontology. Folkology? Folk ontology? Folktology? A little bit of digging leads me tofolktology (non-scholarly) or tagontology (scholarly) as preferred terms for this, both of which are used roughly the same amount.
In social media, one of the greatest strengths has been the power to create community where none existed before, to connect and empower those who may otherwise be isolated. The most prominent examples of this in healthcare have been the emerging communities around chronic conditions (such as diabetes), marginalized communities (such as facial difference and transgendered), and conditions that create isolation as part of the lifestyle or treatment of the condition (such as mobility disorders, many types of cancer, and any condition expected to be fatal).
Karin Benckert's curator insight,
September 4, 2013 5:40 AM
Intressant om skapande och användande av hashtags inom olika terapiområden. Enkelt och samtidigt komplicerat och med stor potential.
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Les Échos Santé : le plan de l'Assurance-maladie pour économiser 2,5 ... Les Échos Pour limiter la hausse des dépenses de santé à 2,4 % l'an prochain, l'Assurance-maladie préconise des économies de 2,5 milliards d'euros. Via Esposito Christelle
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Some health media websites share users' search terms with outside companies that track consumers and target advertising, according to a new study that found seven out of 20 popular health sites passed search information to third parties. Via Julie O'Donnell
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Research and Markets: Pharma sales force shape, size and structure: where next? Via eMedToday
eMedToday's curator insight,
July 9, 2013 8:29 PM
What missing from this report is
Whrere is digital marketing???
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La santé numérique ne connait qu’une légère progression en 2013, quels sont les secteurs à croissance et quels sont les points faibles à améliorer ? Via Hélène Introvigne
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Could, for example, a mobile app that improves patient outcomes be part of a marketing plan? Of course but how many pharma companies are really spending money to clinically test these apps as related to patient outcomes ... Via eMedToday
eMedToday's curator insight,
July 9, 2013 1:07 AM
While more and more pharma companies are saying that the need to put more money into digital marketing money alone is not the answer. I would argue that digital marketing is a mindset as well and that the whole organization has to change. Could, for example, a mobile app that improves patient outcomes be part of a marketing plan? Of course but how many pharma companies are really spending money to clinically test these apps as related to patient outcomes ?
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Le CMO Insight Survey analyse les enjeux du marketing digital : expérience client, manque de compétences, canaux non maitrisés. Et organisation inadaptée.
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SAS is sponsoring the ongoing support and management of a globally accessible private cloud where the pharmaceutical industry can securely collaborate around anonymized clinical trial information. Via Pharmacomptoir / Corinne Thuderoz
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Eighty-six percent of physicians said they are interested in using mobile technology to access electronic health records, 83% said they would like to prescribe medication wirelessly and 60% are interested in using mobile technology to communicate... Via eMedToday
eMedToday's curator insight,
July 6, 2013 8:36 PM
The results
"Eighty-six percent of physicians said they are interested in accessing electronic health records wirelessly, while 83% of doctors said they are interested in using mobile technology to prescribe medication, according to a new PricewaterhouseCoopers survey"
eMedToday's curator insight,
July 6, 2013 8:38 PM
83% of Doctors would like to prescribe medication wirelessy.
So, How Do Pharma help in the process?
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The mHealth Grand Tour isn't just a bike ride, it is the opportunity to raise awareness and demonstrate innovative solutions to the challenge of managing diabetes. Indeed, with 371 million people living with diabetes worldwide, diabetes care already represents 12% of healthcare expenditure and this figures rise each year. The Tour will be the occasion to demonstrate how mhealth solution can help patients manage their diseases and improve their lifestyles.
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Camille Saltman, President of MD Revolution shares her thoughts on digital health and whether it can end America's chronic disease epidemic atTEDxUCSD 2013. Via Giuseppe Fattori
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A l'occasion de la publication de l'étude Bipe " bilan de 9 ans de régulation", le Leem publie une nouvelle version de son infographie " Contribution globale du médicament en France". Découverte. S... Via Rémy TESTON
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Ideas on integrating social media into a marketing campaign While a campaign focused on social media can add a new dimension to a campaign, large "big bang. Marketing topic(s):Campaign planning. Advice by Gavin Llewellyn. Via Jérôme Buisson
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L’événement organisé par Castres-Mazamet Technopole et le Centre e-santé a rassemblé près de 500 professionnels du numérique et de la santé à l’école (...) Via L'Université d'été de la e-santé
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Last week, the Liquid Grids team spent four action-packed days at Digital Pharma West (DPW), a Bay Area event focused on how to engage health-consumer audiences (Social Listening = Key Business Insights = Scalable Marketing Via eMedToday
eMedToday's curator insight,
July 9, 2013 8:26 PM
Most important point
"Consumers are experts at tuning out traditional media and shutting out interruptions. Gone are the days when patients looked to one-way messaging from pharma and healthcare organizations for direct guidance. Today patients proactively empower themselves with information online. To reach target audiences you need to pull your customers in, rather than simply blast your messages out. Stop wasting money shouting your marketing messages across traditional media and start getting found with relevant, engaging messages that resonate with your target audience. How do you do this?"
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Santé : la prévention grâce à l'innovation Via Giovanna Marsico
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While hospital and health system marketers have traditionally been charged chiefly with touting the qualities of their healthcare services, the exposu (Hospital Pricing Transparency a Marketing Game Changer http://t.co/ISd1UKah88... Via eMedToday
eMedToday's curator insight,
July 9, 2013 12:53 AM
Further many mobile app are being developed which do price comparison between hospitls
Big Deal
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Si les dépenses de promotion de l’industrie pharma sont restées stables en 2012, elles s’orientent clairement vers les supports de communication web, au détriment de la… (L'industrie pharmaceutique investit sur la communication digitale: (L'industrie... Via Hélène Introvigne
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Microsoft vient de dévoiler "Bing Health and Fitness", une application tout-en-un proposant des outils de surveillance médicale, de l'alimentation... Via Rémy TESTON
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Sans surprise, un bilan du premier semestre 2013 autour de la santé digitale montre que les investissements continuent à être à la hausse. Via VALWIN
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