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Rescooped by
Lionel Reichardt / le Pharmageek
from Hospitals: Trends in Branding and Marketing
August 18, 2013 3:22 AM
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E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER.
316.0K views |
+119 today
Une veille sur la santé numérique en France et à l’international : politiques publiques, données, infrastructures, IA, services et usages. Études, rapports et retours de terrain sélectionnés par Lionel Reichardt, Pharmageek, pour comprendre les transformations et éclairer les décisions.
Curated by
Lionel Reichardt / le Pharmageek
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eMedToday's curator insight,
August 17, 2013 10:28 PM
The raise of on line video is massive.
Pharma need to use this trend and develop Pharma mobile app with a strong foucs on videos
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Susan Desmond-Hellmann There's one factor that, as much as anything else, determines how many medicines are invented, what diseases they treat, and, to an extent, what price patients must pay for them: the cost of inventing and developing a new drug,...
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Orange Healthcare, entité dédiée à la stratégie santé du groupe France Télécom Orange, concentre son expertise autour de trois domaines d’intervention : les services pour les professionnels de santé, les services de télésanté et les services de... Via dbtmobile
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As our mobile health focus continues, Morten Hjelmsoe shares his tips on applying the same patient-centric objectives to a mhealth strategy as you would to a digital communication strategy. I give a lot of speeches around Europe and USA at... Via Philippe Marchal
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The mHealth Grand Tour is a cycle ride with a difference. Going from Brussels to Barcelona in just 13 days, it is 2,100km long with more than 22,000 meters of climbs. However, it isn't just a bike ride - it is also the opportunity to help demonstrate innovative solutions to the challenges of managing diabetes.
Via Philippe Marchal
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Designing healthcare around the commercial concept of value would improve services and prevent a financial crisis, says policy advisor Anoop Maini Via Philippe Loizon
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Savez-vous quand le stéthoscope a été inventé ? En 1816 ! Par le médecin français René Laennec. « Je peux vous dire qu’en 2016, les docteurs ne se promèneront plus avec leur stéthoscope. Il y a de bien meilleures technologies qui arrivent. C’est l’un des changements de la médecine. Ce qui a changé notre société, ce sont les appareils sans fil. Le futur : ce sont les instruments médicaux sans fil. » affirme le cardiologue Eric Topol lors de sa conférence. Une véritable révolution est en marche en médecine, objets connectés, téléphones portables, tablettes et applications spécifiquement dédiées à la santé débarquent dans les cabinets et les hôpitaux, et constituent un progrès considérable pour tous les malades. Via Mau, nathalie Bissot-Campos
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Mutualisant les outils d'auto-mesure et la technologie d'Electronical Medical Record, le centre hospitalier Partners HealthCare a mis point une plate-forme intégrant outils d’auto-mesure et dossiers médicaux électroniques. Via Pharmacomptoir / Corinne Thuderoz
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GSK avait annoncé en février 2013 que les données de tous leurs essais cliniques seraient disponibles. Le BMJ, soutenant la campgne Alltrials, est la revue ayant poussé ce mouvement. Via EVELYNE PIERRON
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The prospect of using electronic implants to treat a huge range of diseases from arthritis and asthma to diabetes and high blood pressure has taken a big step closer to reality with the backing of one of the world’s largest pharmaceutical companies.
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As the pharma industry reviews data presented at the latest ISPOR meeting in New Orleans, the Kantar Health Health Outcomes group reveals some interesting research that suggests self-reported patient data could hold the key to making the right...
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It seems that there are less and less TV ads for prescription drugs on primetime TV today but there are many reasons. First there are shrinking DTC ad budgets and second there are are less "mass m...
eMedToday's curator insight,
August 19, 2013 10:33 PM
No
But
"The key for media planners and DTC marketers is understanding awareness levels within your audience and then using other channels to help pull consumers into an Rx. It could be the Internet or it could be a combination of the Web and physician detailing. Effective reach is understanding that a certain reach drives action versus wasting money on repeated spots like Cialis" |
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For many of us app developers, the world of mHealth apps still do not seem real. mHealth or Mobile Health is one of the newly sprouting arenas as far the health and technology relativity is considered. Via eMedToday
eMedToday's curator insight,
August 17, 2013 10:17 PM
Great statis
mhealth is here. Interesting the number of free versus paid apps
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Plus acteur, plus connaisseur, le patient formé à la santé sur mobile, autrement dit la e-santé, prend de l'importance dans la relation et le suivi médicaux.
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Nearly half of the physicians surveyed in the Kantar Media Sources & Interactions Study, March 2013 – Medical/Surgical Edition say that have participated in a pharmaceutical manufacturer e-detail presentation. Via Thierry Geufroi
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In a Journal of the American Medical Association viewpoint, three ethics and psychiatry experts from Johns Hopkins University argue that industry guidelines on physicians' use of social media should focus on what is appropriate for a physician to... Via Richard Meyer
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Medication adherence is one of the most costly and most easily fixable healthcare problems facing the industry today. Via Philippe Loizon
eMedToday's curator insight,
August 12, 2013 7:24 PM
the problem
Patients don’t take their medications as prescribed for a variety of reasons: the pills are too expensive, they have unwanted side-effects, they forget due to advanced age or other factors, or they’re just not sure about the instructions. While ideally, patients who are confused or experiencing side-effects would discuss the matter with their provider, that doesn’t always happen. It’s a gap in care that holistic, patient-centered accountable care is trying to bridge, and mHealth is increasingly becoming an easy way to do
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Today’s health care consumers - baby boomers in particular - are hungry for reliable health content, and more than ever they are using the web to educate themselves. Via eMedToday
eMedToday's curator insight,
August 11, 2013 8:20 PM
This change in consumer behavior represents a huge opportunity for fast-moving hospitals to become content creators and provide an alternative to Google search, Everyday Health, and any of the thousands of health-centered sites and apps available today.
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Un Pôle Emploi qui forme les informaticiens à l'informatique, une justice qui relâche des prisonniers, une Sécurité sociale qui harcèle ses cotisants... Que sont devenus tous les systèmes, sociaux, politiques, qui faisaient la fierté française ?
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En la actualidad, existen ya unas 10.000 apps médicas, una cifra que crece a diario, según datos de The App Date. Un catálogo suficientemente amplio para hacer la vida de los usuarios de dispositivos móviles más saludables. ¿Conoces esta selección? Valora su utilidad Via Ignacio Fernández Alberti, Cindy Cárdenas
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Alors que le marché français du médicament est entré en récession et subit une décroissance régulière depuis janvier, le marché allemand maintient une croissance à + 4 % pour ce 1er semestre 2013. Via Pharmacomptoir / Corinne Thuderoz
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Pediatricians' offices and health clinics have been slammed for weeks as thousands of kids try to get caught up on their back-to-school vaccinations. Via Pharmacomptoir / Corinne Thuderoz
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In our mHealth focus month, Nicole May takes a look at the expanding mobile health market in the US and the opportunities in this area for pharma, such as smartphone apps and gamification. The number of mobile health initiatives, like all things...
eMedToday's curator insight,
August 14, 2013 10:28 PM
In a recent survey, results found that pharma companies are most likely to invest in patient-facing smartphone apps and physician-facing tablet apps within the next five years e detailing with smartphone and tablets is the future
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As the pharma industry becomes more reliant on new products to fill the gap left by the patent cliff, ensuring effective launch for novel treatments is critical. Here, CSD presents the results of its recent survey of pharma marketers exploring the...
eMedToday's curator insight,
August 19, 2013 10:40 PM
The best way to maximising a product lanch is to have a platform which gets to the doctor at the right time and right place.
That platform is a mobile device |
Interesting, a device company, medtronic is
As the global medical technology leader in the chronic disease areas of cardiovascular, pain, and diabetes, Medtronic is extending its market-leading technology portfolio to include focused, complementary services and solutions that treat patients beyond those who solely rely on or need implanted medical devices