Une veille sur la santé numérique en France et à l’international : politiques publiques, données, infrastructures, IA, services et usages. Études, rapports et retours de terrain sélectionnés par Lionel Reichardt, Pharmageek, pour comprendre les transformations et éclairer les décisions.
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Physicians used to warn patients about looking for medical information online, but now many of them see the benefit (Digital dianosis: Why doctors encourage online searches: http://t.co/3gIvKiMeQc... Via eMedToday 
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A mobile apps are likely to find a larger audience among healthcare types, simply because mobile devices are so popular with this audience. (RT @KittermanMG: What mobile apps are you using to market your #healthIT prods/services? Via eMedToday
eMedToday's curator insight,
August 24, 2013 8:26 PM
This is the heart
A mobile app is likely to find a larger audience among healthcare types, simply because mobile devices are so popular with this audience. Sure, you’ll still want to employ your regular arsenal of marketing vehicles: brochures, videos and product demos, websites, email, and social media. But a mobile app can incorporate any and all of these elements in one, easily accessible source.
Your app can be informational, communicating your message in text, images, video, and sound. It can be interactive. It can be social. And because you can update it regularly, it can be dynamic. With this much potential, your mobile app could be the magic bullet in your healthcare IT marketing strategy.
eMedToday's curator insight,
August 24, 2013 8:28 PM
mobile apps are the magic bullet for Pharma marketing and e detailing
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Social business development. Focused on health communications. (by Andrew Spong) ("Will the era of 'patient opinion leaders' be short-lived?
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Prescribing mobile apps for chronic conditions is gaining in popularity; providers now need to ensure the apps’ safety and quality By Katie... Via Alex Butler
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Guest post by Zachary Landman, M.D., chief medical officer, DoctorBase It’s quite clear that patients and physicians alike are demanding mobile access. Via Philippe Marchal
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Apple has been developing and will soon unveil an "iWatch" sometime in 2014. When it does, it will transform the concept and practice of health care. The iWatch will be used by millions to monitor their day-to-day health and improve their lives in countless other ways. Areas like sports medicine and athletic training will benefit as well. I really don’t think many people realize just how much of a game-changer this will be. The iWatch will not just make measuring your heart rate easier; it will change the way society thinks about health and wellness, much like the way the previous Apple devices have changed the way we think about technology and its role in our lives. Health will be more of a priority in iOS users’ minds. People will be more mindful of things they may not have pondered much before; how many calories they’ve burned, their resting heart rate and amount of exercise. The integration of biometric data into the iOS ecosystem will do wonders for health care, both in and out of hospitals. Like the Macintosh, iPod, and iPhone, it will be a watershed moment in the history of technology because it will be the first successful integration of technology and the human body in one device. The current skepticism expressed by some industry pundits over Apple’s seeming inability to innovate will vanish the moment it is unveiled. Apple’s mission is to build products that enrich people’s lives; the iWatch will go a long way to make those lives healthier. Via nrip
Bimlesh Gundurao's curator insight,
August 21, 2013 2:35 AM
This will be boon to both Patients, Well wishers and providers who can make use of real time data in monitoring patient health!
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Personalization is the key to success in this industry and mobile apps allow for just that! Besides the seamless process of relevant content and engagement your reps will have over the competition, imagine the time savings ... Via eMedToday
eMedToday's curator insight,
August 20, 2013 9:40 PM
Personalization is the key to success in this industry and mobile apps allow for just that! Besides the seamless process of relevant content and engagement your reps will have over the competition, imagine the time savings this allows throughout the day.
eMedToday's curator insight,
August 20, 2013 9:41 PM
Also, using a mobile app with standard product information reduces compiliance risk dramatically.
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"Here’s how I see this augmented reality mobile phone accessory changing healthcare:
* Some Healthcare Professionals will try them * Prices will tumble and lots of Patients will try them * Tech will advance and they will become so discrete we won’t know if someone is wearing the tech, is using it or not. * Banning it will be pointless as anyone can just as easily make a secret audio recording (a daft idea that Google Health’s Chief Strategist was encouraging Patients to do years ago) * Google will present adverts to Patients similar to the ones you see on Adwords except they’ll know where you are (leaving XYZ clinic), what you’ve just done (seen Doctor XYZ) and will have video documentation of the entire encounter. * Clinicians will see an even bigger rise in their premiums than last yearand insurers will make moves to ensure all consultations are documented by the clinicians so they have an ability to defend themselves in the face of the DIY documentation process that Patients are increasingly using.
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La santé est en effet un domaine qui prend de plus en plus d'ampleur, notamment aux Etats Unis, qui ne bénéficient pas d'une sécurité sociale comme nous. Avec la technologie d'aujourd'hui, les smartphones, tablettes, et ... Via nathalie Bissot-Campos
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Le cabinet Gartner vient de publier une étude sur le marché des téléphones mobiles au deuxième trimestre 2013. Samsung et les smartphones sont les grands gagnants." (...) Via Michèle Martin
Michèle Martin's curator insight,
August 20, 2013 2:46 PM
Ventes de smartphones en hausse de 46,5 % sur un an. 225 millions de smartphones vendus au 2e trimestre 2013. Domination d'Android. |
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The health care gold rush is on as companies chase smarter home monitoring device technologies. Via Dan Baxter
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A team of scientists at Ecole Polytechnique Fédérale de Lausanne in Switzerland have developed the world’s smallest medical implant to monitor critical chemicals in the blood. The 14mm device measures up to five indicators, including proteins like troponin, that show if and when a heart attack has occurred. Using Bluetooth, the device can then transmit the data to a smartphone for tracking. Via François-Xavier Schaeffer, eMedToday
Andy Stafford's comment,
September 3, 2013 8:46 AM
blimey; i suspected this but thought it was a little further off..
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#Novartis – Owning Responsibility for #Payer Relations http://t.co/wHOYvEf8FU #MarketAccess #e4p
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By offering digital healthcare services that allow patients to update and access their medical records and remotely monitor their treatment, the NHS could offer more efficient health services.
eMedToday's curator insight,
August 22, 2013 8:46 PM
He commented, "One use of digital healthcare is in medical informatics, around medical records. You can imagine a situation where medical records can be obtained, distributed, made valuable in a very seamless fashion. It's a wonderful idea that patients can access their own records.
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Interest in medical apps is experiencing strong growth according to a Google Trends analysis in a an emerging technology only five years old. Via eMedToday
eMedToday's curator insight,
August 21, 2013 7:51 PM
key hot word
The trend for keyword medical app search only emerged in 2007 but has had a steady consistent rise in search interest. For comparison purposes, weight loss app and diabetes app show similar increases but are less frequently searched than the general term medical app.
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La perte de poids est le troisième sujet de santé recherché sur Internet. Quelles sont les principales requêtes pour maigrir ? La quête de la minceur sur le web en infographie.
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Marketing executives and ad buyers are not just paying lip service to the idea of Big Data, they’re putting dollars to it as well. Research shows that data-driven marketing efforts have increased more than twofold over the past six months.
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Via eMedToday
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I recommend that if physicians want to use Facebook to educate patients, they do so with a page separate from their personal profile. Via Marie Ennis-O'Connor
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"I think it's personal bias. Doctors spend an average of 12 to 18 hours a week doing medical work and getting medical information from the Internet," said CBS News contributor Dr. Holly Phillips on "CBS This Morning: Saturday." "In fact, it's the first place I turn if I have a tough diagnosis. I think we're all using it and we're all getting used to that idea.