Une veille sur la santé numérique en France et à l’international : politiques publiques, données, infrastructures, IA, services et usages. Études, rapports et retours de terrain sélectionnés par Lionel Reichardt, Pharmageek, pour comprendre les transformations et éclairer les décisions.
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Advertising spending on paid digital media by the US healthcare and pharmaceutical industry will hit $1.18 billion in 2013 and rise to $1.47 billion by 2017. Via eMedToday 
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Tech-savvy family physicians are largely embracing health information technology (HIT), though the same can’t be said for social media, according to a new trend report from ZocDoc, a Web-based service that optimizes physicians’ schedules. For the first annual Digital Doctor Survey, 360 primary care providers (PCPs) and other healthcare professionals within ZocDoc’s network responded to questions concerning their use of health information technology (HIT), social media, and online reviews. According to the survey results, 74% of physicians have already implemented HIT in their practices, which is a significantly higher percentage compared to the approximate 50% electronic health records (EHR) adoption reported by the US Department of Health and Human Services earlier this year. However, ZocDoc Founder and Chief Operating Officer Oliver Kharraz, MD, noted in a press release that physicians within his company’s network “tend to quickly adapt to the changing healthcare landscape in this digital world, which likely accounts for the disparity.” In terms of physicians’ actual use of EHR systems, 63% of respondents indicated that they allow patients to fill out and submit medical forms online ahead of office visits, and roughly the same proportion of healthcare providers said they have sent prescriptions to a patient electronically. In addition to HIT, 53% of physicians have a Facebook account for their practice, 28% are connected on LinkedIn, 34% have a Google+ profile, and 21% use Twitter. However, 30% of practitioners surveyed reported that they still don’t have a presence on any social media platforms, despite the fact that nearly one-third of their patients access those platforms for health-related matters, Kharraz said. But physicians’ insufficient social media usage doesn’t mean they aren’t on the Web. In fact, 83% of respondents indicated that they have a website dedicated to their practice, and a similar majority of physicians are also actively managing their reputations — as well as monitoring the reputations of their colleagues and competitors — on anonymous doctor review websites such as RateMDs.com, according to the survey data. “While reviews are a powerful factor in online patient behavior, doctors who fear that a few pieces of negative feedback could poison their reputations are mistaken, (as) patients are no less likely to book appointments with doctors who have received a few negative reviews than with their counterparts,” the ZocData data analysis team wrote in a white paper corresponding with the survey results. “Only when a provider’s overall rating falls to 2.5 stars or less do patients book precipitously fewer appointments with that provider.” Despite those concerns about negative ratings, 85% of the physicians surveyed ranked their online reviews as fair or very fair Via Plus91
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Ces pathologies sont actuellement la première cause de mortalité chez les femmes et chez les plus de 65 ans. Via Guillaume de DURAT
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eMedToday's curator insight,
October 28, 2013 7:58 PM
The challenge is to deliver an engaging, valuable holistic customer experience that is fast, responsive and personalised.
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I was asked to give the keynote for Digital Pharma East last week and wanted to really get to the heart of what is happening in digital marketing in the healthcare sector in 2013 so I wrote this deck on the New Fundamentals. Via Olivier Delannoy
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Earlier this year I led some quantitative research for a biotech startup who wanted to determine if an investment in resources for social media was justified. While the results did vary a little ... Via Dean Berg
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The U.K. plans to sequence 100,000 National Health Service patients by 2017—in a bold push to be a genomic medicine leader. Via Alex Butler
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The trend to personally generated health data promises to lower health-care costs and improve outcomes Via JP DOUMENG
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![42% of docs fear mHealth will lessen their power over patients [study] | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it](https://img.scoop.it/RSvnWClgikwP0BkM55DKJDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Patient empowerment might be going a step too far for nearly half of physicians surveyed in a PWC report about mHealth. Patients remain highly interested in the use of mHealth on a smartphone or tablet to monitor their health, motivate changes, communicate with providers, and collect personal data. Nearly 60% said in the next three years, mHealth will change how they seek information on health issues, and around half believe that providers will get on board, changing the way health information is communicated. Patients look forward to the increased convenience and availability that mHealth will bring the, and 48% think that mobile medicine will improve the quality of their care. Via Marc Phippen
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eMedToday's curator insight,
October 25, 2013 8:49 PM
Of those who do use health apps, more than two-thirds believed the apps had a significant impact on their health—the greatest endorsement such apps could garner. As lifestyle improvement becomes a critical concern for individuals—and mobile use expands its reach across the older population—the likelihood that more will engage with health apps is high.
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A new project to assess to feasibility of using Google Glass to provide doctors with hands-free access to clinical information looks to have passed its first hurdle. Now a joint Philips-Accenture study of the smart-glasses technology has outlined how doctors could simultaneously monitor a patient's vital signs and react to surgical procedural developments without having to turn away from the patient or procedure.
The partners say their 'proof of concept' project also opens up the possibility of doctors monitoring a patient's vital signs remotely or enlisting assistance from doctors in other locations.
Still not commercially available, or even fully tested, bringing Google Glass to the operating theatre suggests a number of exciting possibilities, particularly when apps come online for the wearable computer.
“We live in a world where being nimble is key and industry-altering ideas need to be converted to practical solutions that people can use,” said Michael Mancuso, CEO, patient care and clinical informatics at Philips Healthcare.
“This research explores how doctors can achieve better access to the right information at the right time so they can focus on more efficient and effective
The project saw Google Glass connected to Philips IntelliVue Solutions, which forms a key part of the technology firm's healthcare offering.
Via nrip, Rémy TESTON
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This article reviews social media breakthroughs by Boehringer, AstraZeneca, & Janssen. (Pharma and Social Media - Comfy Bedfellows: Boehringer, AstraZeneca, & Janssen Get It On! Via Olivier Delannoy
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Recent research from 3 Monkeys Health + Wellness, showcased in The Drum, shows that many Pharmaceutical marketers find it harder to do their job today than five years ago. Out of 5000 marketers surveyed, over 83% of marketers find it hard to properly work in the sector. Via Philippe Marchal
eMedToday's curator insight,
October 25, 2013 8:44 PM
Out of 5000 marketers surveyed, over 83% of marketers find it hard to properly work in the sector. Over 77% expressed that marketing on the digital platform with the rules and regulations in place - or not in place - made it hard to properly do their job. |
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5 - 6 June 2014, Paris, France. Doctors 2. 0™ & You, the inclusive digital health congress announced the title for its 4th edition, taking place on June 5-6, 2014,
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Health cares apps on the market can help patients in almost every aspect of the medical process. Via Philippe Marchal
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While a growing number of physicians find value in many of today's leading and emerging mHealth resources, including applications and wearable devices, there Via Sam Stern
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When I wrote my post "So this is what has become of pharma marketing" I didn't expect to get so many people who agreed with me but it seems that unfortunately I hit the nail right on the head. One... Via Ginny Dillon
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“Alison Lewis heads to J&J from Coke for global consumer marketing role The Drum Lewis finishes as VP-strategic marketing at Coca-Cola's North America Group at the end of this month. At Coke she has been overseeing more ...” Via eMedToday
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Not only are 50% of patients leaving the doctors office confused, but the cost of ‘low health literacy’ to the United States totals ~$238 billion a year. What’s more, ~$73 billion a year is spent on hospital stays because patients don’t understand and adhere to their physician’s instructions. Indeed, approximately ninety percent of adults have difficulty following routine medical advice... Via Philippe Marchal
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Se veut une réponse aux problématiques de douleurs procédurales. Leur projets prennent vie par le biais de serious games avec de la réalité augmentée. Via Naturalpad, Chanfimao
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Understanding the impact of secure text messaging in healthcare and the potential risks of privacy that come into play when a doctor texts a patient. Via Olivier Delannoy, Jérôme Buisson
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PharmExec.com (blog) Via Josepf J Haslam
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“Create more energy – Maybe a direct result of the need for speed was the reference that today's hospital marketers need to create more energy in their brand strategy and creative executions. ...” Via eMedToday
eMedToday's curator insight,
October 26, 2013 9:54 PM
Digital media is here to stay- While offline media is not going away either, every presentation included reference to a digital strategy. My observation is that hospital branding professionals have learned to balance the two channels and recognize the role digital plays in their strategy. Google has officially replaced the yellow pages and hospitals are investing in rising to the top of searches and leading consumers back to websites and landing pages.
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Vidéo exclusive de Justine Sauquet lauréate du Trophées M-Health à l'Université d'été de la esanté Via L'Université d'été de la e-santé
L'Université d'été de la e-santé's curator insight,
October 25, 2013 11:40 AM
Justine Sauquet nous présente Dynseo : un outil de bilan, d’évaluation et de diagnostic du vieillissement cognitif disponible sur tablette.
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Ce matin, n'avez-vous pas notez un certain changement dans le droit de l'e-santé ? non ? Il s'est pourtant passé quelque chose d'important la nuit dernière : la directive Soins Transfrontaliers du 9 mars 2011 est ' entrée ... Via Philippe Loizon
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The trend on marketing is up