Italian Social Marketing Association - Newsletter 192
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Human behaviour: what scientists have learned about it from the pandemic

Human behaviour: what scientists have learned about it from the pandemic | Italian Social Marketing Association -   Newsletter 192 | Scoop.it

During the pandemic, a lot of assumptions were made about how people behave. Many of those assumptions were wrong, and they led to disastrous policies.

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Italian Social Marketing Association -   Newsletter 192
Marketing sociale. Health promotion. Social media.
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Exclusive Online Learning Courses

Exclusive Online Learning Courses | Italian Social Marketing Association -   Newsletter 192 | Scoop.it

These courses have been created by seasoned social marketing thinkers, practitioners, and researchers in partnership with the International Social Marketing Association (iSMA) and European Social Marketing Association (ESMA) and aim to provide a truly engaging and insightful learning opportunities to those who enrol. 

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Promoting vaccine uptake - 2 New free toolkits and courses developed for the UN by Professor French

Promoting vaccine uptake - 2 New free toolkits and courses developed for the UN by Professor French | Italian Social Marketing Association -   Newsletter 192 | Scoop.it

In an effort to assist local and national governments, businesses and key stakeholders to develop effective COVID-19 communication strategies focused on promoting protective behavior and maximum uptake of the new COVID-19 vaccines that are now coming on stream, UNITAR is pleased to present a series of training toolkits.

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Ross: The Make-Me group is the only one still unvaccinated

Ross: The Make-Me group is the only one still unvaccinated | Italian Social Marketing Association -   Newsletter 192 | Scoop.it
There are essentially three levels of nudging people respond to: Show Me, Help Me, and Make Me. At this point, the Show Me’s and Help Me’s are vaccinated.
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Evaluating the Social Marketing Success Criteria in Health Promotion: A F-DEMATEL Approach. Chi-Horng Liao

Evaluating the Social Marketing Success Criteria in Health Promotion: A F-DEMATEL Approach. Chi-Horng Liao | Italian Social Marketing Association -   Newsletter 192 | Scoop.it
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Frontiers | Incentivizing Change Within Social Determinants of Health Using Blockchain Technology 

Frontiers | Incentivizing Change Within Social Determinants of Health Using Blockchain Technology  | Italian Social Marketing Association -   Newsletter 192 | Scoop.it

There are growing initiatives and calls to focus greater attention to the social determinants of health (SDOH) and their impact on population health (Heiman and Artiga, 2015). Several emerging strategies are being used to begin to address social determinants, such as the use of health impact assessments and applying health in all policies (HiAP). .. Through exploration of the current state of SDOH in the healthcare industry, an analysis of blockchain technology will render the acceleration and adoption of SDOH to effectively provide improved health outcomes.

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Twitch user perceptions, attitudes and behaviours in relation to food and beverage marketing on Twitch compared with YouTube

Twitch user perceptions, attitudes and behaviours in relation to food and beverage marketing on Twitch compared with YouTube | Italian Social Marketing Association -   Newsletter 192 | Scoop.it
Influencer marketing may be amplified on livestreaming platforms (e.g., Twitch) compared with asynchronous social media (e.g., YouTube). However, food and beverage marketing on Twitch has not been evaluated at a user level. The present study aimedto compare users’ self-reported exposure to food marketing and associated attitudes, consumption and purchasing behaviours on Twitch compared with YouTube.
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Big Tech In Medicine: How Amazon, Apple, Microsoft, Google, IBM & NVIDIA Disrupt Healthcare

Big Tech In Medicine: How Amazon, Apple, Microsoft, Google, IBM & NVIDIA Disrupt Healthcare | Italian Social Marketing Association -   Newsletter 192 | Scoop.it
Tech giants in healthcare: we looked at how these companies, Amazon, Google/Alphabet, Microsoft, Apple, IBM and NVIDIA have approached medicine.
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The Alexafication of Adult Social Care: Virtual Assistants and the Changing Role of Local Government in England

The Alexafication of Adult Social Care: Virtual Assistants and the Changing Role of Local Government in England | Italian Social Marketing Association -   Newsletter 192 | Scoop.it

Voice controlled virtual assistants, delivered via consumer devices such as smart speakers and tablets, are being trialled by local authorities across England as a convenient and low-cost supplement or potential alternative to “traditional" telecare

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Leonard Bernstein on Cynicism, Instant Gratification, and Why Paying Attention Is a Countercultural Act of Courage and Resistance 

Leonard Bernstein on Cynicism, Instant Gratification, and Why Paying Attention Is a Countercultural Act of Courage and Resistance  | Italian Social Marketing Association -   Newsletter 192 | Scoop.it
“There is so much inherent goodness in people that if they aren’t inhibited by traumas and are given half a chance, it shines through.”
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BUILDING Social Marketing across Europe

BUILDING Social Marketing across Europe | Italian Social Marketing Association -   Newsletter 192 | Scoop.it

ESMA currently has twelve national representatives who promote the objectives of ESMA within their home countries and provide news of their countries' social marketing activities and developments to the wider European community.

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L'impronta ecologica - Sandro Spinsanti in "100 secondi"

L'impronta ecologica - Sandro Spinsanti in "100 secondi" | Italian Social Marketing Association -   Newsletter 192 | Scoop.it

I possibili significati di questa espressione sono due: il primo è un significato tecnico, cioè si tratta di valutare il consumo umano di risorse naturali rispetto alla capacità che ha la terra di generare queste stesse risorse.....

Il secondo è un significato simbolico, ovvero possiamo pesare sulla terra di più o di meno e ciò dipende dalle nostre scelte

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Urban Development and Planetary Health

Video recording of the fifth Planetary Health Online Lecture.
Cities can be drivers of enormous power for the required transformative changes. Therefore, innovative urban development presents major opportunities to improve population health, reduce greenhouse gas emissions and prepare for health risks exacerbated by climate change.

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Giuseppe Fattori a EMMAS Bocconi: Social media e promozione della salute OnLife, con Valeria Rappini.

Giuseppe Fattori a EMMAS Bocconi: Social media e promozione della salute OnLife, con Valeria Rappini. | Italian Social Marketing Association -   Newsletter 192 | Scoop.it

SDA Bocconi: EMMAS Executive Master in Management delle Aziende Sanitarie e Socio-Assistenziali

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"Ambiente e salute in 100 secondi" a Modena SmartLife

"Ambiente e salute in 100 secondi" a Modena SmartLife | Italian Social Marketing Association -   Newsletter 192 | Scoop.it

12 Video e Podcast sui temi di Agenda 2030

 a cura di Giuseppe Fattori, Marketing Sociale – Scienze Politiche (Università di Bologna).

In collaborazione con Medici per l’Ambiente (ISDE) e con Marketing Sociale e Comunicazione per la Salute APS.

Gli esperti coinvolti: Eloise Longo (ISS), Giovanni Mori (Fridays for Future), Eduardo Missoni (docente di Politiche globali per la salute), Sandro Spinsanti (cultore di Medical Humanities), Roberto La Pira (ilfattoalimentare.it), Alessandra Fabri (ISS), Laura Gennaro (CREA), Agostino Di Ciaula (Medici per l’ambiente), Aberto Mantovani (ISS), Giuseppe Costa (docente di Sanità pubblica). 

 

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Ethical Approaches to Marketing. In collaborazione con l'Università di Cardiff: ... Gerard Hastings, Sharyn Rundle-Thiele, Giuseppe Fattori.

Ethical Approaches to Marketing. In collaborazione con l'Università di Cardiff: ... Gerard Hastings, Sharyn Rundle-Thiele, Giuseppe Fattori. | Italian Social Marketing Association -   Newsletter 192 | Scoop.it

...Marketing is the Devil bat this collection demonstrates the potential for marketing and marketer to make important contributions on the side of the Angels.
Ken Peattie (Cardiff University)

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Pandemie e strategie ambiente e salute: One Health, Global Health e Planetary Health - Sistema Salute

Pandemie e strategie ambiente e salute: One Health, Global Health e Planetary Health - Sistema Salute | Italian Social Marketing Association -   Newsletter 192 | Scoop.it

Negli ultimi anni si è progressivamente affermata una maggiore consapevolezza della necessità di un approccio olistico per far fronte ai rischi per la salute in termini globali. Con la definizione “One Health” si riconosce che la salute degli esseri umani è legata alla salute degli animali e dell'ambiente. 

 

 CULTURA E SALUTE EDITORE PERUGIA

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Il ruolo degli Influencers durante il lockdown - Gianluca Perrelli

Il ruolo degli Influencers durante il lockdown - Gianluca Perrelli | Italian Social Marketing Association -   Newsletter 192 | Scoop.it
Al di là delle più evidenti e ahimè gravi conseguenze del #COVID, in molti tra gli studiosi dei fenomeni socioeconomici ricorderanno questa pandemia come la #pandemia degli #influencer.  Se i virologi sono stati i veri protagonisti di questa pandemia, gli l’influencer intesi come categoria sono da annoverarsi tra i migliori interpreti del momento.
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Salute Mentale: il terapista è online su Twitch o TikTok - Salute Digitale in Italia

Salute Mentale: il terapista è online su Twitch o TikTok - Salute Digitale in Italia | Italian Social Marketing Association -   Newsletter 192 | Scoop.it
I creator di contenuti su TikTok o Twitch si occupano di Salute Mentale. È un bene o un male? Twitch è una video piattaforma conosciuta soprattutto per gli streaming di videogiochi. TikTok è un social network basato sull’utilizzo di video
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L’ossimoro della medicina digitale.  Ovvero: riusciremo ad umanizzare il digitale prima che questo cancelli la nostra umanità? - G.Collecchia, R.DeGobbi.

L’ossimoro della medicina digitale.  Ovvero: riusciremo ad umanizzare il digitale prima che questo cancelli la nostra umanità? - G.Collecchia, R.DeGobbi. | Italian Social Marketing Association -   Newsletter 192 | Scoop.it

[…] La filosofia arriva sempre troppo tardi. Come pensiero nel mondo, essa appare per la prima volta nel tempo, dopo che la realtà ha compiuto il suo processo di formazione ed è bell’e fatta…

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Marketing Generazionale: Come Attrarre Le Diverse Generazioni - Strategy

Marketing Generazionale: Come Attrarre Le Diverse Generazioni - Strategy | Italian Social Marketing Association -   Newsletter 192 | Scoop.it
Come attrarre i Millennials, la Gen X e i Boomer. Suggerimenti per comunicare al meglio con ogni generazione. Utilizza la segmentazione generazionale nella comunicazione di marketing per avere un approccio personalizzato a seconda del target di riferimento.
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HIV, parliamone - Stop al contagio, non al contatto.

HIV, parliamone
Più silenzi, meno informazioni, poca attenzione? Sei vignette di Pat Carra per riflettere con humor su HIV e AIDS.
http://www.helpaids.it/hivparliamone

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Social Marketing Network‘s climate change & social marketing webinar with @MaibachEd & @JTThaker

Social Marketing Network‘s climate change & social marketing webinar with @MaibachEd & @JTThaker | Italian Social Marketing Association -   Newsletter 192 | Scoop.it

The recording is now available at: http://bit.ly/3wDkAty

Passcode: eakXu@S8

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Pour prévenir le surpoids et l’obésité, le marketing social est efficace - Patricia Gurviez

Pour prévenir le surpoids et l’obésité, le marketing social est efficace - Patricia Gurviez | Italian Social Marketing Association -   Newsletter 192 | Scoop.it
La lutte contre l’obésité est d’autant plus efficace qu’elle est précoce. Pour sensibiliser les individus et les inciter à adopter une alimentation saine, le marketing social a fait ses preuves.
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Use more of social marketing’s fundamentals in your programs

Download your free copy here: http://griffith.edu.au/increase-behaviour-change
We know the key to increasing rates of behavioural change. Embed more of social marketing’s fundamentals in your program planning, design and delivery, and you will increase change.

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