New business code of ethics: Profit over patientsBusiness Recorder (blog)Opening flood gates of generic brands In the pharmaceutical business, if the profits are high, so is the cost of innovation.
Below is a full text article from PharmaVoice that talks about the what and the why of creating a social media program for business purposes (I couldn’t attach a link because you have to have...
Jim Currie and Baber Ghauri talk to Pharm Exec about making connections that resonate with audiences in a digital world. (How can pharma sales reps leverage mobile and social media technologies?
Amid a quickly-changing social media landscape and a lack of guidance from the FDA, it can be tricky for pharmaceutical and healthcare companies to develop a social media marketing and engagement strategy that is both engaging and in line with...
Getting social media to 8 steps, 5 goals and 2 wins - the infographic (The Simplified Social Media Plan [INFOGRAPHIC] http://t.co/JNdIPRHl 8 Social Media Steps & 5 Goals...)...
Rob Halkes has been working as a consultant in healthcare and pharmaceutical marketing for 20 years. He gained experience in the industry focusing on strategic change, professional development and ...
Pills for all of our problemsPhiladelphia InquirerThe states claimed that the New Jersey-based pharmaceutical giant, whose worldwide sales of the drug Risperdal exceeded $24 billion as of 2010, had marketed it for treating children and for mental ...
What Big Finance can learn from Big PharmaMindfulMoneyConsumer groups and the media continually warned borrowers for a decade that payment protection insurance was a bad idea - an uneven balance where they paid big premiums for cover of little or...
Healthcare Social Media ROI - Social Media is a waste of time & money for Health Care organizations if ROI from website is not optimized (Social Media is a waste of time & money for Health Care organizations if ROI from website is not optimized...
Social media sites can be an effective way for clinics to boost their online presence and for physicians to have more meaningful electronic interactions with clients and other physicians. In fac...
Evidence-Based Medicine Debate Series Addresses Controversial Topics in the ...MarketWatch (press release)PHOENIX, March 8, 2012 /PRNewswire via COMTEX/ -- Powered 4 Significance LLC, a Blue Ocean Pharma company, launched the first installment in ...
Gold SeekThe Future Flops in Hands of 'Experts'Gold SeekFor example: Through the promotion of pharmaceutical medicines by “captains of industry” who had a vested interest in replacing what still works for a minority of believers, the medical world...
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