New pharma
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Pharma's struggle for a new commercial model
Curated by rob halkes
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April 10, 2012 12:45 AM
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CMS backlog shortchanges doctors on e-prescribing exemptions - amednews.com

CMS backlog shortchanges doctors on e-prescribing exemptions - amednews.com | New pharma | Scoop.it
Medicare processing of hardship exemption applications has lagged, hitting physicians with lower pay rates despite the steps they took to prevent the penalty.
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April 4, 2012 1:54 PM
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PRSA and WOMMA Partner to Provide Social Media Advisement to FDA | PRSA Newsroom

PRSA and WOMMA Partner to Provide Social Media Advisement to FDA | PRSA Newsroom | New pharma | Scoop.it
The Public Relations Society of America (PRSA), the world’s largest organization of public relations professionals, and the Word of Mouth Marketing Association (WOMMA), the leading trade association focusing on word-of-mouth marketing and...
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April 4, 2012 5:43 AM
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Medical Communication Strategies: Doctors Are Waiting For Pharma To Enter The Digital World

Medical Communication Strategies: Doctors Are Waiting For Pharma To Enter The Digital World | New pharma | Scoop.it

Doctors Are Waiting For Pharma To Enter The Digital World

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April 4, 2012 5:08 AM
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Üzleti stratégiaváltás, innováció és Drimpy.com – Interjú Rob Halkes-szal (1. rész)

Üzleti stratégiaváltás, innováció és Drimpy.com – Interjú Rob Halkes-szal (1. rész) | New pharma | Scoop.it

Rob Halkes több mint 20 éve egészségügyi és gyógyszeripari tanácsadóként dolgozik. Meglátása szerint a gyógyszeripari cégek sikeres működésének kulcsa a rugalmas stratégia kialak...

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March 30, 2012 1:58 PM
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Lilly plans to launch a series of local pharma blogs - NEWS - articles - Pharmaceutical Industry - PMLiVE

Lilly plans to launch a series of local pharma blogs - NEWS - articles - Pharmaceutical Industry - PMLiVE | New pharma | Scoop.it
Pharmaceutical Industry | NEWS | | Lilly plans to launch a series of local pharma blogs - Pharma company is preparing to extend its Lilly Pad corporation blog | PMLiVE...
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March 27, 2012 12:16 AM
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How can pharma companies become more deeply involved in healthcare? | pharmaphorum

How can pharma companies become more deeply involved in healthcare? | pharmaphorum | New pharma | Scoop.it
This is an article about how pharma should move from selling drugs to a model where they provide overall healthcare.
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March 27, 2012 12:14 AM
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Is there life for pharma on facebook after Psoriasis 360? | pharmaphorum

Is there life for pharma on facebook after Psoriasis 360? | pharmaphorum | New pharma | Scoop.it
This is a response from Alex Butler, former Janssen employee and key stakeholder in launching Psoriasis 360, on the decision to close the facebook page.
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March 26, 2012 2:58 PM
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PharmaLive: Survey of U.S. and EU Pharmaceutical Executives Reveals Widespread View That “the Business Model Is Broken”

Survey of U.S. and EU Pharmaceutical Executives Reveals Widespread View That “the Business Model Is Broken”

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March 21, 2012 11:39 AM
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Pharma Company Gamifies Its Reseach Through A Crowdsourced Competition @PSFK

Pharma Company Gamifies Its Reseach Through A Crowdsourced Competition @PSFK | New pharma | Scoop.it

Boehringer Ingelheim is partnering with online platform Kaggle to challenge the internet to solve a complex biological problem.

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March 16, 2012 2:52 PM
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Oncology, pharma and twitter: what you tweet is who you reach! | whydot pharma

Oncology, pharma and twitter: what you tweet is who you reach! | whydot pharma | New pharma | Scoop.it

Oncology, pharma and twitter: what you tweet is who you reach!

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March 14, 2012 5:03 PM
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EvaluatePharma - Login

EvaluatePharma® is the premier online source for pharma and biotech analysis delivering exclusive, trusted commercial insight into industry performance since 1998.
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March 13, 2012 3:55 AM
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Article > Pharma must build 'enduring relationship' with patients - E&Y

Article > Pharma must build 'enduring relationship' with patients - E&Y | New pharma | Scoop.it

Pharma must build 'enduring relationship' with patients - E&Y

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March 13, 2012 3:54 AM
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TweetPharm Visualizer | Interactive Pharmaceutical Twitter Infographic

This aggregator compiles the real-time Twitter information of pharma companies currently taking advantage of this social media channel and compiles it into a real-time interactive visualizer.

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March 13, 2012 3:52 AM
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Pharma and patient communications | DigitallySick | Health Care Social Media

Pharma and patient communications | DigitallySick | Health Care Social Media | New pharma | Scoop.it
Latest Pod Andrew,Faisal and Alex discuss Pharma and patient communications in the digital world..
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March 13, 2012 3:50 AM
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FDA drafts rules for prior review of DTC television ads - FiercePharma

FDA drafts rules for prior review of DTC television ads - FiercePharma | New pharma | Scoop.it
FDA drafts rules for prior review of DTC television adsFiercePharmaThe agency guidance affirms the current practice of focusing on ads for new drugs or new indications on old drugs, ads for drugs that fall under risk-management plans, plus ads that...
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March 13, 2012 3:49 AM
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As “Blockbuster Drug” Bubble Bursts, Big Pharma Takes Jobs ...

As “Blockbuster Drug” Bubble Bursts, Big Pharma Takes Jobs ... | New pharma | Scoop.it
But, by 2011, the bloom had fallen off Pharma reps' roses.
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March 13, 2012 3:49 AM
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Pharmaceutical Marketing Still Lacking in Responsive Web Design

Pharmaceutical Marketing Still Lacking in Responsive Web Design | New pharma | Scoop.it
Mobile platforms are a growing trend among consumers. Of the US population, 63% have mobile phones, as compared to 27% of the world that now own smartphones. With this quickly growing trend, the biggest challenge for pharmaceutical ...
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March 13, 2012 3:48 AM
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Facebook changes offer greater reach - Medical Marketing and Media

Facebook changes offer greater reach - Medical Marketing and Media | New pharma | Scoop.it

Facebook changes offer greater reachMedical Marketing and MediaPharma being pharma, Mickelberg was temperate in what the new Facebook placements mean for industry messaging.

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March 12, 2012 7:59 AM
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Top 3 challenges for digital #pharma marketers: - DigiPharm - Digital Marketing Strategies for Pharmaceutical Products

1. top 3 challenges: integration of digital, 2. lack of resources and imagination 3. rules and regulations..

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March 12, 2012 6:54 AM
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Top 3 challenges for digital #pharma marketers: - DigiPharm - Digital Marketing Strategies for Pharmaceutical Products

Top 3 challenges for digital #pharma marketing http://t.co/YjeqUyGi #hcsmeu #digipharm...
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March 12, 2012 2:17 AM
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Digital Intelligence in PME, March 2012

Digital Intelligence in PME, March 2012 | New pharma | Scoop.it
The March issue of PME (Pharmaceutical Market Europe) hit desks this week and with it the latest print installment of my Digital Intelligence blog. This month it features a comprehensive look at th...
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March 12, 2012 2:15 AM
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Medical Communication Strategies: Top 10 Pharma Marketing Blogs Globally

Medical Communication Strategies: Top 10 Pharma Marketing Blogs Globally | New pharma | Scoop.it
RT @MrPug94: RT @myers_mel: Top 10 Pharma Marketing Blogs Globally. http://t.co/rEZ4rzN7. via MedCom Strategies.
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March 12, 2012 2:06 AM
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Bayer AG's CEO Presents at JPMorgan Global Healthcare Conference (Transcript) - Seeking Alpha

Bayer AG's CEO Presents at JPMorgan Global Healthcare Conference (Transcript) - Seeking Alpha | New pharma | Scoop.it
Bayer AG's CEO Presents at JPMorgan Global Healthcare Conference (Transcript)Seeking AlphaThe biggest one is Pharma with 64% or actually two-thirds of our business.
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March 12, 2012 2:04 AM
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Big Pharma Is Innovating With Social Media -- Really

Big Pharma Is Innovating With Social Media -- Really | New pharma | Scoop.it
Sanofi is continuing to innovate even the challenge process by conducting a preliminary crowdsourcing the question "What matters most?" about diabetes leading up to their 2012 challenge (Data Design Diabetes™).
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March 12, 2012 2:03 AM
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Infographic – Affiliate Marketing Goes Mobile | FromWeb2Mobile | PHARMA GEEK

Infographic – Affiliate Marketing Goes Mobile | FromWeb2Mobile | PHARMA GEEK | New pharma | Scoop.it
Affiliate Marketing Goes Mobile @hasoffers #mobile #apps http://t.co/5P8HxKrc... (Infographic – Affiliate Marketing Goes Mobile | FromWeb2Mobile | @scoopit via @vincenttessier http://t.co/LFVLaZee...)...