 Your new post is loading...
Your new post is loading...
|
Scooped by
Thomas Faltin
October 24, 2014 5:52 AM
|
The evolution of online review sites over the past few years has been a boon to both small businesses and consumers. As a small business, review sites give you a greater online presence. Sites like Y…
|
|
Scooped by
Thomas Faltin
October 24, 2014 5:51 AM
|
Most marketers are familiar with using Google Analytics to monitor the performance of a landing page, but this technology has applications for social media as well. While social media can be invaluab…
|
|
Scooped by
Thomas Faltin
October 24, 2014 5:48 AM
|
Metrics that influence brand engagement, brand perception, revenue and customer retention This is part one of a three part series on digital marketing metrics. Investment in marketing is increasingly…
|
|
Scooped by
Thomas Faltin
October 24, 2014 5:47 AM
|
It's now Microsoft Lumia devices, not Nokia Lumia devices, that represent a fragment of the market dominated by Android and iOS.
|
|
Scooped by
Thomas Faltin
October 24, 2014 5:46 AM
|
Aereo's contention that it should be treated like a cable company is a "fallacy," judge says.
|
|
Scooped by
Thomas Faltin
October 24, 2014 5:46 AM
|
US advertising agency Brunner has released an amusing animated video series telling brands what not to do with social media strategy. The series of seven short videos (all contained below) goes through the social media faux pas that brands are often unfortunately known for making: Using multiple voices, paying for all of your likes, liking your own content, taking too long to respond, denying posts exist, taking credit for others' content, and talking about yourself and overselling.
|
|
Scooped by
Thomas Faltin
October 24, 2014 5:45 AM
|
Bankwest has launched a national campaign for its business banking division targeting business decision makers such as business owners, CEOs, CFOs and directors. Real customers and staff from Western Australia, NSW and Victoria star in the ads under the campaign name ‘In Good Company’. Hero of the campaign is a series of video testimonials from clients such as a Domino’s Pizza franchisee, Hornsby Automotive Group, Sushi Sushi, and Bunbury Farmers Market (pictured above, video below). ‘In Good
|
|
Scooped by
Thomas Faltin
October 24, 2014 5:45 AM
|
Dr Ken Hudson shares his 10 key guidelines for a productive ideation session that has momentum before it even starts. I have been designing and running ideation sessions for the past 10 years across a wide range of different industries, categories and brands. For better or worse these are the guidelines I always suggest to my clients when they want to run these types of sessions. I have learned through experience that these guidelines greatly increase the chances of running an awesome session
|
|
Scooped by
Thomas Faltin
October 24, 2014 5:45 AM
|
The company will work with public- and private-sector partners in an effort to educate merchants, policymakers, civic leaders and consumers about EMV.
|
|
Scooped by
Thomas Faltin
October 24, 2014 5:44 AM
|
Merchants placing the beacon near the store entrance or point of sale can sync the beacon with their Perka mobile loyalty program.
|
|
Scooped by
Thomas Faltin
October 24, 2014 5:44 AM
|
The webinar covers the basics of text analytics and offers some case studies on how retail brands can use the technology to mine the massive amounts of data they are collecting.
|
|
Scooped by
Thomas Faltin
October 24, 2014 5:41 AM
|
Sometimes library books can be used for more than just reading. Photographer Danae Falliers captures photographs of rows of colorful library books and transforms them into abstract arrangements in a series entitled “Library.” Falliers first photographs the books on the shelves and then uses photo manipulation to remove any text or images from the book […]
|
|
Scooped by
Thomas Faltin
October 24, 2014 5:41 AM
|
As the city of Ottawa returns to normalcy today just 24 hours removed from the shooting that took place at the Canadian National War Memorial and Parliament Hill, a positive narrative is unfurling across the country and around the world. This narrative is one of celebration, patriotism, heroism, and professionalism – a tone that…
|
|
|
Scooped by
Thomas Faltin
October 24, 2014 5:51 AM
|
It’s awesome when your infographic goes viral. It’s not so awesome when it goes viral but it’s not credited to your company. That’s what happened at WebpageFX, the Internet marketing company …
|
|
Scooped by
Thomas Faltin
October 24, 2014 5:48 AM
|
Over the weekend webmasters and SEOs noticed a lot of movement in the SERPs. Although Google hadn’t confirmed anything yet, the general consensus was that Penguin was most likely to blame. Sinc…
|
|
Scooped by
Thomas Faltin
October 24, 2014 5:47 AM
|
The company provides global e-commerce, payments and marketing services.
|
|
Scooped by
Thomas Faltin
October 24, 2014 5:47 AM
|
Its first homegrown processor will debut in the G3 Screen, a phablet targeted at the Korean market
|
|
Scooped by
Thomas Faltin
October 24, 2014 5:46 AM
|
There are, on paper, two IBMs.
|
|
Scooped by
Thomas Faltin
October 24, 2014 5:46 AM
|
The Australian Association of National Advertisers (AANA) has partnered with MEC Global to launch a show about marketing on the pay TV channel Sky News Business. The AANA says Marketing Dividends is aimed at elevating the profession of marketing and explaining the value marketing brings to businesses and the wider economy. It will profile some of the country’s leading marketers and AANA Members who will offer insights and case histories to illustrate how marketing is a driver of growth within t
|
|
Scooped by
Thomas Faltin
October 24, 2014 5:45 AM
|
Australia’s cloud computing services market will nearly quadruple over five years to $4.55 billion in 2018, Frost & Sullivan is forecasting. The 'State of Cloud Computing in Australia Report 2014' found that the Australian cloud computing market in 2013 was generating revenues of $1.23 billion. This includes software-as-a-service (SaaS), infrastructure-as-a-service (IaaS) and platform-as-a-service (PaaS). The report is based on a study of 603 decision-makers on IT services and infrastructure o
|
|
Scooped by
Thomas Faltin
October 24, 2014 5:45 AM
|
This week's launch of the second annual 'State of the Video Industry Report' revealed that almost a quarter of online video purchases happen through programmatic trading, writes Mitch Water of Adap.tv, the company that released the report with IAB Australia. Brands are flocking to online video and the reasons are obvious: the format now provides the reach of TV advertising with the accountability and targeting ability of online. That’s why we are seeing massive increases in uptake: the second
|
|
Scooped by
Thomas Faltin
October 24, 2014 5:44 AM
|
Has POS malware become an 'easy button' for payment card data theft and counterfeiting?
|
|
Scooped by
Thomas Faltin
October 24, 2014 5:44 AM
|
What makes a great retail salesperson? Sometimes it's what you'd least expect.
|
|
Scooped by
Thomas Faltin
October 24, 2014 5:41 AM
|
WebRoot SecureAnyWhere Premier is a full-featured Android security solution that's worth a look for consumer and SMB Android users.
|
|
Scooped by
Thomas Faltin
October 24, 2014 5:41 AM
|
Personalization, a holy grail in B2C technology marketing for some years now, is satisfying because of the benefits of monitoring, understanding and predicting an individual’s behavior. For B2B product marketing, ...
|
Scoop.it!
![Artist Transforms Colorful Rows of Library Books into Abstract Images [PHOTOS] | Digital-News on Scoop.it today | Scoop.it](https://img.scoop.it/CAnr8fusQAwaOSk8vOHxvzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
![Jeff Spicer, VP of Digital Marketing at VMware: How to Crack the Code for B2B Product Marketing in a Digital World [Podcast] - | Digital-News on Scoop.it today | Scoop.it](https://img.scoop.it/QOk3Zif3dTjwrBxN_B88dzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
