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Scooped by
Thomas Faltin
October 24, 2014 6:00 AM
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The Halloween holiday is a great time for marketers to get creative and ramp up their social media marketing efforts. Here are three brands with three different strategies.
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Scooped by
Thomas Faltin
October 24, 2014 6:00 AM
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There are many payment technologies and functionalities that exist to make consumers' lives easy and encourage them to trust your brand. Make sure you are using these to increase your conversions.
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Scooped by
Thomas Faltin
October 24, 2014 5:59 AM
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It is the world's third largest app, and yet few have heard of Japan's Line outside of Asia.
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Scooped by
Thomas Faltin
October 24, 2014 5:59 AM
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In advance of her session at ClickZ Live Chicago, Tribune Publishing's Carolyn Shelby talks about how marketers should be thinking about SEO in the coming year.
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Scooped by
Thomas Faltin
October 24, 2014 5:58 AM
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Hot on the heels of raising $5.5 million in venture capital funding, new social upstart Ello -- hoping to achieve the precarious balance between remaining a truly ad-free social network and financial feasibility -- has converted to a Public Benefit
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Scooped by
Thomas Faltin
October 24, 2014 5:57 AM
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Top picks include an advanced guide to on-page SEO, a checklist to great copy and a review of the free LinkedIn data export tool.
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Scooped by
Thomas Faltin
October 24, 2014 5:54 AM
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We are fascinated with Google. And that's not surprising, from the Googleplex to Google Doodles, Google culture to Google glass, there's something about Google's bold and disruptive moves and celebratory and explorative culture that gets the attention of even non-techies. With a name that, in less than a generation, has become a verb, we can't decide if we want everything they do succeed or fail. After all, their primary source of income is all about selling advertising, based on content that is
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Scooped by
Thomas Faltin
October 24, 2014 5:54 AM
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New media and legacy media came together at the second weekend-long "hackathon" hosted by the Society for News Design. Source: www.niemanlab.org Nieman Lab reports this as more of a "designathon" rather than a hackathon, where about 40 attendees from stalwarts of traditional media (Boston Globe, ESPN, Washington Post, New York Times) and new media groups (Vox Media and Slate) came to the Society for News Design's #SNDMakes Boston to prototype a news product over the weekend. SND's intent is "p
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Scooped by
Thomas Faltin
October 24, 2014 5:53 AM
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In this second part of our blog series on leadership styles, we take a look at a few case studies of Situational Leaders.
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Scooped by
Thomas Faltin
October 24, 2014 5:53 AM
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Not sure what push notifications you should be sending your mobile app users to get them to re-engage? If you’re a developer who wants to grow your app, or a marketer just getting started with …
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Scooped by
Thomas Faltin
October 24, 2014 5:52 AM
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Time.com recently published an article lamenting that the share economy, otherwise known as the ‘peer-to peer-economy’ is being co-opted by the “interests of venture capital and its insatiable …
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Scooped by
Thomas Faltin
October 24, 2014 5:52 AM
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Email remains the best digital channel for ROI. However, like everything else email can be spiced up for a better user experience and to drive more conversions. Thankfully there’s been a growing nu…
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Scooped by
Thomas Faltin
October 24, 2014 5:52 AM
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Customers are constantly bombarded with email marketing messages. Think about how many you get. You’re a customer too, after all. How many do you open? How many cause you to hit unsubscribe or dele…
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Scooped by
Thomas Faltin
October 24, 2014 6:00 AM
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At some point in planning your marketing strategy, you must decide how much you're willing to pay for a lead and what actually constitutes a qualified lead.
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Scooped by
Thomas Faltin
October 24, 2014 6:00 AM
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The future of big data isn't about numeric data points but instead about asking the deeper questions and finding out why consumers make the decisions they do.
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Scooped by
Thomas Faltin
October 24, 2014 5:59 AM
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The IAB's half-year ad revenue report shows record growth, mostly due to the rise of mobile advertising. Meanwhile, search and directory advertising have stayed at the same levels since last year.
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Scooped by
Thomas Faltin
October 24, 2014 5:59 AM
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A new report from ShareThis shows that consumer engagement on Facebook, Twitter, and Reddit is highest in the days surrounding big events.
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Scooped by
Thomas Faltin
October 24, 2014 5:58 AM
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Are you competitive in Google AdWords? Here are four of our favorite tools for analyzing your AdWords competition and using data to beat them out.
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Scooped by
Thomas Faltin
October 24, 2014 5:54 AM
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Scooped by
Thomas Faltin
October 24, 2014 5:54 AM
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3T produces Pure Copper Heat Exchanger using metal 3D Printing Source: www.3trpd.co.uk This is reportedly the first pure copper part created through 3D printing using the Direct Metal Laser Sintering technology (additive manufacturing), created by the Research and Development team at 3T RPD , based in the UK. The part illustrated is a concept heat exchanger: imagine pipes within pipes created through 3Dprinting to conduct heat/cool, using copper. Copper has traditionally been used in the last
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Scooped by
Thomas Faltin
October 24, 2014 5:53 AM
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Understanding the differences between the B2B and B2C markets and how to tailor your content marketing to each audience.
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Scooped by
Thomas Faltin
October 24, 2014 5:53 AM
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Multi-million dollar tech firm Electronics for Imaging (EFI) has been caught up in a major breach of US-based minimum wage laws. The company, a multinational, public corporation, based out of Fremont…
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Scooped by
Thomas Faltin
October 24, 2014 5:52 AM
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Back in May 2014, some of the team from SMG headed down to SMX London; arguably the premier SEO conference in the UK calendar. As a forward thinking search marketing company, we like to keep abreast …
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Scooped by
Thomas Faltin
October 24, 2014 5:52 AM
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When setting up a new enterprise there are a number of factors to consider and choices to make. One decision that is to be made when building a business is the Structure of that business. To choose a…
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Scooped by
Thomas Faltin
October 24, 2014 5:52 AM
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In many ways the single biggest challenge in B2B sales today isn’t so much a selling problem as it is a buying problem. Today’s sales rep must deal with an increasing number of customer stakehold…
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