Cisco is no longer a “networking” company, it’s a technology company, with a new CEO, a new Executive Leadership Team and a new focus on culture with a newly appointed Chief People Officer. Not even a year-old, Cisco’s People Deal – the employee value proposition that guides our culture was the catalyst for a shift in Talent Brand voice, because not only was there a
description of what Cisco expected from employees, but what employees could expect from Cisco.
Most people know of Cisco, but do they really KNOW Cisco? The Talent Brand team had to overcome the image of Cisco as this “stodgy old tech company” image.
We are diverse, we are cutting edge, we are a great place to work – and our employees are the ones saying it.
Via
Alexandre Carrera Lejeune
Nice article that makes it clear the definition of disruptive innovation.
It gives examples of real disruption in different markets and it serves as a valuable lesson for any company envisioning being a leader on any specific area.
Either you disrupt yourself or someone else will do it!
The more you understand the rules of the game, the better chances you have to win.
Since most people like winners, your chances of attracting the right talent will definitely increase.