Cisco is no longer a “networking” company, it’s a technology company, with a new CEO, a new Executive Leadership Team and a new focus on culture with a newly appointed Chief People Officer. Not even a year-old, Cisco’s People Deal – the employee value proposition that guides our culture was the catalyst for a shift in Talent Brand voice, because not only was there a
description of what Cisco expected from employees, but what employees could expect from Cisco.
Most people know of Cisco, but do they really KNOW Cisco? The Talent Brand team had to overcome the image of Cisco as this “stodgy old tech company” image.
We are diverse, we are cutting edge, we are a great place to work – and our employees are the ones saying it.
HR must rethiking of ways to work and recruit new candidates. The playfield has changed and those embracing the changes faster will adapt and advance faster.