MarketID Market Pulse

Freed from the strictures of product-price-place-promotion, CMOs now face a new, broader mandate: owning the end-to-end customer experience.

Consumers are moving outside the marketing funnel by changing the way they research and buy products. Here's how marketers should respond to the new customer journey.

Travel agents and meeting planners have remarkably similar views on Hilton Worldwide and Marriott International’s recent moves to slash commissions for group bookings.

Travel agents and meeting planners are becoming the latest group to feel the pressure from hotel industry consolidation. A decision by Marriott International, with Starwood Hotels in its fold now, to cut group hotel commissions was soon followed by Hilton Worldwide. Marriott has already reduced commissions on North

Read A dedicated international strategy fuels faster association growth, report says and the latest events news, destinations & venues on C&IT - Conference & Incentive Travel

Overtourism, particularly in Europe, reached a boiling point last summer that had been building for decades.

The meetings and event sector is due for a makeover to bring the process of finding and securing meeting space closer to the traditional online travel booking process.

Meetings and events organizers are following the lead of their travel manager colleagues as they face budgetary and security challenges and seek to embrace technology.

Key takeaways from Resonance’s “2018 Future of U.S. Millennial Travel Report,” which included a few surprises about U.S. Millennial lodging preferences.

Can an event become too successful? That’s something Germany’s largest exhibition organizer, Deutsche Messe, will put to the test in April when it combines two of its biggest events in Hannover, the Hannover Messe 2018 industrial technology show and the biannual CeMAT logistics and materials handling show.

Meetingsbooker analyzed its 2017 booking data for trends, finding that the majority of meetings booked online take place in a hotel and are relatively small. They can also be cheaper than meetings booked through traditional means, with 41 percent offering a discounted rate or free extras.

Marriott’s decision to reduce commission payouts to third parties raises bigger questions about how the events industry defines and assigns value.

Ramy Salameh looks at the implications of this new technology made famous by cryptocurrency Bitcoin and says it could be a major driver for meetings, as featured in issue 93 of CMW. Blockchain is being perceived as the next ‘game changer’ since the arrival of the internet. Its technology facilitates and underpins digital currencie

The Skift 2018 Corporate Travel Innovators List was compiled with an eye on the most important trends defining the industry, and you should definitely take a look.

The launch of the Louvre in Abu Dhabi was a global press event last fall. The event drew fawning coverage from the predictable outlets ranging from the Financial Times to CNN Style to The New York Times and every design and travel publication imaginable.

If you haven't been paying attention to privacy and data security, now is the time for North American meeting and event planners to start.

The number of business events won for Australia is continuing to decline, according to the latest data from the Association of Australian Convention Bureaux (AACB).

Meeting planners face a number of challenges in 2018 but given growing threats from multiple quarters, safety and security has moved into the top spot.

Hilton Worldwide will reduce standard hotel booking commissions for meeting professionals from 10 to 7 percent later this year for bookings at its U.S. and Canada hotels, as many predicted, following the example of Marriott International.

Ramy Salameh reports on how Germany is thinking ahead with its Future Meeting Space project. Three million meetings, conventions and events take place every year in Germany, attracting 380m participants, making it second only to the US for international association conferences. Germany’s latest Meeting & Event Barometer, 2016/2017, showed that the number of internationa

Life. Leadership. Elevated. is designed to give attendees a new view on leadership at 5,280 feet.

When we asked about the meetings industry's biggest challenge, it was no surprise that rising costs came up.

European cities are slowly starting to come up with strategies for deal with overtourism. Amsterdam, Barcelona and Dubrovnik occupy different corners of the continent and are at different stages of their tourism evolution but in recent years all have had to grapple with the concept of too many tourists.

Education sessions and keynote look at where the incentive industry is heading.