MarketID Market Pulse

Beginning next year, the long-awaited ability to click and book a small meeting should be a reality on several platforms.  

At the IMEX Policy Forum 2018, World Tourism and Travel Council president and CEO Gloria Guevara Manzo identified three major issues concerning the travel and tourism community.

There's a big reason the mood was so breezy at the Global Business Travel Association's (GBTA) annual convention in San Diego this year. The 7,000 New research from GBTA and Rockford Analytics shows that 2018 will be perhaps the best year on record for the growth of the global business travel sector, signaling an end to the uncertainty that has come to define the industry after the Great Recession.

There is much more intentional focus in the meetings and events industry these days on the long-term economic and social impacts of conventions. In the

The U.S. economy grew at the strongest pace in nearly four years during the second quarter, powered by a rebound in consumer spending, exports and firm business investment.

Destination appeal is the top site selection factor.

Enter the need to engage stakeholders when it comes to return on investment—and the need to prove it following an event.

Presenting a lackluster chicken breast or lukewarm chunk of salmon to attendees during an event is now a liability that event planners are looking to avoid. Food and beverage has become integral to not just the event experience, but marketing success in the age of Instagram and Twitter.

Nearly three-quarters of event organizers received a raise over the past year — and their average increase of nearly 7 percent is more than twice the average for North American workers across all industries.

SITE leaders share insights into trends shaping the incentive travel industry.

As the black travel movement gains traction in the U.S., with a marked interest in heritage trips to African countries, why do some African tourism boards neglect black Americans in their marketing materials?

Better-than-expected rates have pushed up predicted performance through 2019.

In a crowded field of contenders, commission issues have captured the top spot as the number one challenge meeting planners face this year. There are In a crowded field of contenders, commission issues have captured the top spot as the number one challenge meeting planners face this year.

Falling in love with a destination does not mean the meeting you have in mind will work. But a little passion is a nice thing to have and goes a long way to framing the right mindset and meeting goals. How do you find the right balance and make the right choices?

Business travel has been on an unprecedented growth trajectory in recent years, driven by emerging markets and modest growth in North America and Europe. In the coming years, however, a variety of headwinds will move to stifle growth, according to a new forecast from Carlson Wagonlit Travel.

The new Global Travel Forecast says the growing global economy, rising oil prices and new technology will contribute to higher travel costs.
 

C2 Montréal built a reputation as one of the most innovative business conferences in the world by focusing on creating attendee connections. Now, its founders are building a network to extend the C2 experience worldwide.

Destination marketing organizations reside in a constantly changing landscape. Whether it’s keeping up with new marketing channels and trends, or balancing the promotion of tourism with the concerns of the local community, the role and priorities of DMOs is in a constant state of flux.

The IACC Meeting Room of the Future: A Survey of Meeting Venue Operators and Suppliers report shows venues are embracing more creative ways for their customers to hold meetings. The group surveyed more than 50 venues on four continents with average group sizes of less than 100 per event.

M&C's latest annual survey takes a detailed look at meetings, trade shows, incentive programs and other events held outside the U.S.

Brand USA's 2017 marketing campaigns