MarketID Market Pulse

Here, corporate planner Valerie Bihet explains why "phygital" events will create a greater experience for attendees.

The future of the travel industry will depend on more than just travelers’ pent-up demand. For some, the romance that travel used to inspire was already wearing thin even before the crisis.

A new study from the International Congress and Convention Association finds that many associations around the world are considering changes to their model to adapt to COVID-19, but still want the support of industry partners even if they go virtual.

In a survey by Institutional Investor magazine last month, more than half of the chief information officers, portfolio managers and other investment decision makers said they did not expect to travel again until November and December, at the earliest. And 93 percent of the more than 300 global companies surveyed in May by the BCG Henderson Institute, the research organization of the Boston Consulting Group, expected to permanently change “remote-working and meeting policies,” while 66 percent anticipated permanently changing travel policies.

The program will include access to personal protective equipment, an on-site medical expert and 24/7 virtual health services for attendees.

DMOs are holding online buyer events, educational series and digital networking sessions to connect with their U.S. clients.

There is one question on the minds of event professionals looking at getting back to live events, what will hybrid look like? Here is a potential scenario.

Covid-19 is not a simple bump on the road map of incentive travel. It's a full scale road block and incentive travel pros now need to find a way out

The global tourism industry will lose at least $1.2 trillion this year amid crippling travel restrictions and consumer wariness during the coronavirus pandemic, according to a report Wednesday from the United Nations Conference on Trade and Development.

I doubt I am the first one breaking this to the travel industry and it still breaks my heart to say it: It won’t get better for the global travel industry

As destinations have started to lift stay-at-home orders and businesses are reopening their doors, CVBs are helping to ensure their communities stay safe as they ready to welcome visitors once again.

UFI’s Global Barometer provides much-needed clarity for the exhibitions industry in a Covid-era defined by uncertainty. Which areas have been hit the hardest, and how badly? Here are the highlights. UFI’s biannual research project, Global Barometer, seeks to take the pulse of the exhibition industry and provide a detailed statistical analysis of exhibitions by area. …

The hotel industry will have a delayed and variable return after COVID-19.

Delta Air Lines executives do not expect "sustainable recovery" for two years or more, nor do they predict business travel ever will revert to 2019

As we slowly start to see a light at the end of this dark pandemic tunnel, and with the business world in turmoil, it’s clear that events will not be the same for the foreseeable future. In fact, they may never be the same.

Will business travelers continue to flock to giant trade shows and conventions during the coronavirus pandemic?

Hilton aims to once again host events and meetings at its hotels, despite expectations meetings and conventions will be the last travel sectors to recover.

While virtual events are not new to the industry, there’s no doubt that the pandemic has accelerated the switch to online-only conferences considerably. In fact, 70 percent of the respondents in this survey report moving their face-to-face event either partially or fully to an online platform. 

A virtual event platform comparison of the top 94 apps in 2020. Quickly select the best software for your virtual event and start planning right now.

From Eventbrite to Airbnb, tech platforms are publishing new guidelines for in-real-life events. The question is, can they enforce them?

Présente dans 31 pays via 61 bureaux, l’agence événementielle MCI Group, d’origine suisse, fait face à la crise sur tous les continents où elle est présente. Sébastien Tondeur, son CEO, témoigne.

BTN Europe spoke at length with Paul Abbott, CEO of American Express Global Business Travel, about the post-Covid return of corporate travel, the TMC’s strategy moving forward and wider industry issues.

Despite week-over-week occupancy improvements for the past two months, the demand for U.S. hotels is not expected to recover to pre-pandemic levels until 2023, according to a revised forecast from STR and Tourism Economics.