MarketID Market Pulse

PCMA's virtual event addressed the elephant in the room: if industry leaders don’t come together to collaborate on a new business model there likely won’t be an event industry.

Northstar's latest Pulse Survey results also show that more local and regional events will be planned.

Like the rest of the industry, event tech company Aventri had to quickly shift their focus to virtual when the pandemic struck.

The Event industry has entered a new phase of its recovery from the devastation brought on by the Covid-19 pandemic. While uncertainty remains, there are positive signs that rebuilding can start. 

There’s growing reason to think that the loss of all that direct economic impact... will be a long-lingering, even hallmark effect of the pandemic.

Scotland's tourism sector has debuted Traveltech for Scotland, a public-private partnership aiming to foster the growth of travel technology companies.

A year without major group business in Las Vegas means resorts are scrambling to adjust business strategies to make it to 2021 and beyond.

For international association meetings to begin to look anything like they did before Covid-19, one of two things must first happen: either enough host countries push their daily case rate down to near zero to make overseas delegations a possibility, or science comes to the rescue with a vaccine or treatment (s) to ensure the …

Global economy July 2020

Northstar's Interact – The New CVB brought together meeting professionals and CVB reps as both worked to build new business.

While social distancing and proper health hygiene—which includes wearing a mask—can allow some people in the door, the days of crowded trade show floors are so 2019. It may be a year or two—hopefully not longer—before we see those crowded aisles again.

Our forecasts indicate that it will take four to seven years for tourism demand to return to 2019 levels, which means that overcapacity will be the new normal in the medium term

The live event industry is desperate to go back to business. Some events are willing to pursue a comeback at all costs, even if it means getting attendees sick. How and why is that possible?

How one virtual conference broke up a full day of screen-gazing with an “experience box” that had been delivered to participants’ homes, containing items to be unveiled at particular times during the day-long event.

Competing for delegate attention has never been easy. Now, with the rise of virtual events, the power of connecting with audiences in-person is becoming clear. 

With in-person FAM trips and site visits out of the question at many destinations during the pandemic, CVBs and companies are connecting with customers by offering immersive virtual experiences.

Cvent CEO Reggie Aggarwal gives us an exclusive in his first interview since Covid-19 ravaged the events industry. Inside, he offers an update on Cvent and a glimpse into the future of the events industry.

Some good news. Global Business Travel Association (GBTA) member companies worldwide are reporting an emerging willingness to permit employees to engage in domestic business travel, according to the latest poll conducted August 5-9, 2020.

Our The Future of the Event Industry virtual event attracted ~10,000 registrants with deep dives into every facet of events, including health and safety, diversity and inclusion, virtual event technology, and event engagement. Check out these five can’t-miss moments.

Results of a new survey show that occupancy and revenue are down significantly.

Study authors attribute this link to the movement of what they dub “knowhow.”

Events large and small were cancelled or moved online due to the pandemic. With no end in sight for COVID-19 yet, the return to the full $235 billion conference industry is far from guaranteed.

Industry leaders share their experiences and expectations for hospitality suppliers, event planners and travelers.

Covid-19 has grounded business travellers. When the world opens back up, will employees close down Zoom and get back on planes?

A decline in Covid-19 cases and relaxed border controls in some regions has tasked CVBs and DMCs with a new challenge: promoting their destinations as safe and secure in the midst of a pandemic that is far from over.