MarketID Market Pulse

In a new study from AMEX, 77 percent of managers said virtual won't replace in-person meetings, and 82 percent of travelers said getting on the road makes their jobs more fulfilling.

A new event technology supergraphic reveals a booming vendor landscape. The EventTech 800 infographic features 832 companies operating in the event technology space across 11 categories. It also shows a 400% increase of vendors in just one year.

Test events are popping up across Europe to gauge the safety of meeting in person as many developed countries move closer to herd immunity status. What have these real-world experiments taught us about the risks?

The sweeping cancellations and pandemic-related uncertainties have exposed vulnerabilities in the way third-party planners get paid, which is pushing some to redefine their contracts in order to protect their interests. Is this sustainable?

It wasn’t a great start to the year for Hyatt, but the company’s leaders hope rolling out hybrid meetings and events can soften further blows.

Staffing challenges, working with hotels and safety protocols were among the topics tackled during the Incentive Live: 2021 GMID Edition panel.

Convene’s latest COVID-19 Recovery Dashboard survey results demonstrate how suppliers and planners continue to factor all kinds of challenges into their plans for 2021 digital, in-person, and hybrid events.

The recovery in spending on American Express corporate cards continued during the first three months of 2021, with Q1-billed business for the card giant's Global Commercial Services division down 10 percent year over year—an improvement from Q4 2020, during which volume dropped 18 percent year over year.  

Americans are eager to get back to traveling. But as long as the world Covid map looks like this, they're going to stick to the US.

Participants at Northstar Meetings Group’s in-person Incentive Live, the 2021 GMID Edition, discussed their positive outlook as well as industry challenges.

After a year of zoom, people are craving in-person connections.

From where we work to how our work is measured, office work will be remain different even after the pandemic ends.

2020 was a year of unprecedented change. For marketers and influencers in the tourism industry, some things may never be the same.

American Airlines is making no small plans for its network recovery from the coronavirus pandemic. But those plans are not necessarily what one might think: It will continue to grow domestically around its largest hubs but internationally it will come back smaller — maybe much smaller — than it was just two years ago. “The …

Optimism about the events industry is transforming from anecdotal to data-driven.

Mobile World Congress has appointed a corporate travel agency to assist thousands of attendees head to Barcelona safely.

There are several reasons for Starwood Property Trust CEO Barry Sternlicht to be optimistic now with the hotel industry. Convention hotels aren’t it.

CES, Las Vegas’s biggest annual trade show, will return from Jan. 3–8. The consumer technology event will also hold a digital version of the show.

Association, third-party and health-care planners are leading the charge back to in-person events.

Slow and steady wins the race when it comes to border reopening for Singapore, but the country's top leaders are urging swifter transformation of the tourism and MICE landscape in order to capture the opportunities moving forward.

Findings from the study indicate that 81% of U.S. adults intend to take at least one trip in the next year, plus other positive signs for a travel rebound this summer and beyond

They can help create space for voices that are often silent or marginalized.

 You have about six minutes to read this article before your attention may wane, according Ben Hindman, CEO and founder of the event marking platform Splash. It’s not personal, but the reality is that digital content needs to be cut into shorter time periods to remain effective.