MarketID Market Pulse

Could successful vaccine rollouts in countries with strong domestic markets for trade shows and other events put a damper on resuming international events? While event executives are optimistic about a rebound in international travel, they also see factors favoring a greater shift toward local and regional events.

Over two dozen U.S. travel industry groups have submitted a proposed roadmap to ease U.S. international entry restrictions for travelers from the U.K., the European Union and Canada.

Some membership organizations had a plan that addressed the disruption of 2020 — but most did not.

A $30 million promotional campaign, aimed at luring back all the visitors who vanished during the pandemic, is about to get underway.

The SAP Concur Global Business Travel Survey reveals that flexibility and health and safety policies are the forefront of business travelers' concerns.

The organization also shared a science-based analysis indicating it is safe to restart in-person professional events.

Knowland, the leader in AI-powered meetings and events data for hotels, convention and visitor bureaus, conference centers and other venues, today released its monthly meetings and events data for May.

Dell is now booking all of its rooms based on dynamic pricing, as previously contracted rates become obsolete in the wake of the pandemic.

As backyard tourism takes hold around the U.S. this summer and it begins to gradually rebound, the evolving role of destination marketing organizations As backyard tourism gains more traction, the role of destination marketing organizations post-pandemic will continue to be tested.

In 2020, airlines had to recalibrate and turn to new playbooks to get out of the crisis. Delta…

Bankers are rushing to see company CEOs and other top executives in person as restrictions put in place to contain Covid-19 are eased.

A new American Express Global Business Travel report examines the possible trajectory of the segment once the pandemic comes to an end and business travel resumes.

Organizers continue to source and book incentive trips, and the U.S., Caribbean and Mexico remain their top destinations.

In-person events are making a comeback, but happy days are not quite here again. Labor shortages and rising costs are straining event planning budgets and putting a damper on the resurgence. 

Social media marketing agency Sparkloft Media’s new Spring 2021 Traveler Sentiment report to be published later this week and shared exclusively with Skift, reveals that North American travelers are ready to move on from the gloom and doom of the past 15 months of messaging.

Next-Gen travelers will be key to the industry's recovery.

The hotel and cruise industries are starting to see signs of recovery, according to the CEOs of Hyatt Hotels and Carnival Corporation.

After a year of limitations, lockdowns, and groundings, the international travel industry is looking ahead to recovery throughout the second half of 2021. Expedia Group Media Solutions’ new Travel Recovery Trend Report show's the latest data and research on travel's return.

If you listen to United Airlines CEO Scott Kirby or American Airlines CEO Doug Parker, you’d think their rhetoric is a willful wish that business travel’s recovery is imminent, starting in the post-family vacation period after Labor Day. But are Parker and Kirby right? New reports suggest maybe. The good news is that demand for …

The business travel ‘road warriors’ will be back, but they will form a more select group that must prove value to stakeholders.

Despite increased bookings and positive signs across the industry, travel policies remain restrictive and may scupper recovery plans.

Smaller Meetings Recover Earlier Than Expected

A digital option will also be available.

More companies will look to make meetings more meaningful, and at the same time lower their carbon emissions, once travel restarts.

The biggest convention center in Cannes recently announced that it is introducing a medical concierge service as an added measure of protection against Covid-19. Will destinations continue to focus on Covid safety with vaccine rollouts in full swing?