Marketing

Too many businesses are overwhelmed with social media, and for good reason. Even those with abundant resources cannot manage all of the major social media channels well. Facebook advertising alone is a major undertaking.

We’re all consuming content in very different ways than we did just a few years ago, and with this change has come a change in the style of how we communicate and how we expect to be communicated with.  

These changes are behind the rise in content marketing. We all know we neced to be marketing our services and products in this new way, but how exactly does a company create a B2B content marketing strategy that will elevate their brand, grab readers’ attention and result in conversions? (Because conversion is always the goal, right?) 

Here are four ways to create B2B content marketing that captivates your audience....

Video famously ‘Killed the Radio Star’ in 1979 and now, with its use becoming ever more popular as a conference communication tool, the medium looks determined to replace PowerPoint as king of th…

In a webinar hosted by CMS Wire on Sept. 23, Amit Varshneya of Demandbase and Holger Schulze of eG Innovations sat down to discuss the results of the “Trends and Challenges of B2B Marketing Analytics in 2014” survey. Schulze, who led the research initiative, looked at responses from 500 marketing professionals. He found that 54 percent of people claim that a lack of systems integration was a big challenge for marketers this year.

Additionally, Schulze discovered that 44 percent believed poor data quality was a marketing hurdle, and 34 percent said that a lack of resources presented issues. However, 46 percent of marketers expect their analytics budgets to grow, and there is an evident shift toward data-driven marketing. About two-thirds of respondents said that the spreadsheet is their most commonly used technology in terms of data analytics, while dashboards were cited by 54 percent of people.

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