At the recent Conversion Road Trip, speakers broke down the topic of conversion rate optimization into digestible chunks + easily implementable strategies.
For more information about emoji illiteracy and free sets of emoji flashcards, visit http://www.emojiliteracy.com. With your help, Domino’s can turn their :(...
Dwight Holcomb's insight:
Great viral video marketing campaign by Domino’s to "fight emoji illiteracy".
The Internet of Things (IoT) essentially involves the use of cloud and mobile technologies to improve manufacturing, energy management, transportation or just about anything in the real world. But for Vladi Shunturov, who is the CEO and co-founder of Lucid, he doesn’t care much about the buzzword, even though his company [...]
Dwight Holcomb's insight:
Lucid has the ability to change the efficiency of commercial building & utilities management using an IoT technology that was designed before its time.
Over the last 10 years, an ecosystem of cloud technology, software and networks has cropped up to make people and brands more successful online. The sheer number is mind numbing. From email platforms
Dwight Holcomb's insight:
This is a great info-graphic of the marketing technology landscape as it stands today.
Marion Anderson officially announced her donation of $100 million to UCLA Anderson to kick-off the Centennial Campaign at tonight's dinner for the Anderson Board of Visitors.
Dwight Holcomb's insight:
Mrs. Anderson's gift is a transformative gift given for our school. It was an honor to attend and to have met Mrs. Anderson.
While just about every social-networking platform now has its own fully integrated advertising system, Facebook still reigns supreme in terms of features, insights and audience
The Creativity Marketing Centre (CMC) at ESCP Europe recently hosted a forum on the subject of “The Do's and Don't's of Cross-Cultural Marketing”. The event ...
Dwight Holcomb's insight:
Good insight on why companies must "think locally" when engaging in cross cultural marketing.
The prospect of marketing your business can be overwhelming, especially when you are a small business with an even smaller budget. The good news is that marketing doesn't have to cost thousands or even hundreds of dollars.
Toshiba's slogan is "leading innovation," and that goes into every aspect of the business, even B2B social media.At one of the largest medical industry trade shows of the year, Toshiba America Medical Systems, Inc. needed a way to distinguish themselves among all of the social media noise while complying with FDA regulations. With the launch of new products approaching, the team needed a unified brand message to tease the reveal. By utilizing video content and a thoughtful social media strategy,
Dwight Holcomb's insight:
Toshiba Medical was able to effectively use B2B Social Media and Video Marketing to improve how their trade show experience.
We like to characterize our faculty as fearless thinkers in the way they approach problems. They are so much more — they push the boundaries of their areas o...
Dwight Holcomb's insight:
UCLA Anderson has incredible faculty. One of the reasons for the fantastic B-school rankings.
Dean Judy Olian makes the official announcement that Marion Anderson has donated $100 million to UCLA Anderson during the inaugural dinner for the 100 year celebration of UCLA, dubbed the Centennial Campaign.
Dwight Holcomb's insight:
This was an amazing event with the unexpected announcement of Mrs. Anderson's surprise gift to our school.
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