Marketing
329 views | +0 today
Follow
Your new post is loading...
Scooped by Dwight Holcomb
March 20, 2017 2:47 PM
Scoop.it!

What a Sales Team From Any Industry Can Learn From Innovative SaaS Companies

What a Sales Team From Any Industry Can Learn From Innovative SaaS Companies | Marketing | Scoop.it
The best of these companies have experienced meteoric growth, not just because of their products, but because of the innovative strategies they incorporate into their sales processes.
Dwight Holcomb's insight:

The new SaaS Sales Teams are more agile and lean than ever.

No comment yet.
Scooped by Dwight Holcomb
March 18, 2017 4:38 PM
Scoop.it!

7 Traits of a Great SaaS Sales Rep

7 Traits of a Great SaaS Sales Rep | Marketing | Scoop.it
If you’re building a powerful SaaS sales team, these are the 7 qualities you should be looking for when hiring new SaaS sales reps.
Dwight Holcomb's insight:

SaaS sales is a different animal needing specific strategy for sales & marketing.

No comment yet.
Scooped by Dwight Holcomb
March 15, 2017 6:28 PM
Scoop.it!

4 Outdated Tactics That Sabotage Your Sales

4 Outdated Tactics That Sabotage Your Sales | Marketing | Scoop.it
4 Outdated Tactics That Sabotage Your Sales
Dwight Holcomb's insight:

Constantly updating sales skills is critical to stay relevant in today's business environment.

No comment yet.
Scooped by Dwight Holcomb
March 14, 2017 1:30 AM
Scoop.it!

What Most People Get Wrong About Inbox Zero

What Most People Get Wrong About Inbox Zero | Marketing | Scoop.it
And How to Keep It from Making Your Email Problems Worse Email is indispensable. But it can feel like a necessary evil for a lot of us. Our inboxes are flooded with information and requests from customers, clients, coworkers, friends, and family. Not to mention all the spam, BACN, and random junk. I’ve seen inboxes with tens of thousands of emails—hundreds, even thousands unread. People feel […]
Dwight Holcomb's insight:

Tools and advice for cleaning out your e-mail box and also apps for better inbox management.  I use Boomerang to make sure important message are resent to me on the date I need them back.

No comment yet.
Scooped by Dwight Holcomb
March 13, 2017 4:41 PM
Scoop.it!

It’s 10 AM. Do You Know What Your Sales Reps Are Doing?

It’s 10 AM. Do You Know What Your Sales Reps Are Doing? | Marketing | Scoop.it
Analytics can help you figure out how your best performers spend their time.
Dwight Holcomb's insight:

Insight on knowing what is working for effective sales people.

No comment yet.
Scooped by Dwight Holcomb
February 13, 2017 1:59 AM
Scoop.it!

20 Web Apps That Ruled the Workplace in 2016

20 Web Apps That Ruled the Workplace in 2016 | Marketing | Scoop.it
Few things grab the Zapier team's attention like popular new apps—and we're not alone. Whenever the next Pokémon Go or Snapchat comes out, you can't help but hear about it, even if you don't read tech news.
Among those most talked about apps, th
Dwight Holcomb's insight:

Powerful tools for every marketer's toolkit.

No comment yet.
Scooped by Dwight Holcomb
January 17, 2017 6:20 PM
Scoop.it!

7 Things we did Right Building Sales at Engagio - Sales Hacker

7 Things we did Right Building Sales at Engagio - Sales Hacker | Marketing | Scoop.it
Building sales is an essential task for any burgeoning company. Learn how Engagio built their sales operation when it was time to scale.
Dwight Holcomb's insight:

When building a new sales team, these are important considerations to make as a start-up.

No comment yet.
Scooped by Dwight Holcomb
December 31, 2016 1:00 PM
Scoop.it!

12 Live Streaming Video Tips to Build Your Brand and Business

12 Live Streaming Video Tips to Build Your Brand and Business | Marketing | Scoop.it
Stand out, and get noticed.
Dwight Holcomb's insight:
These are great tips for making the most of live streaming with video.
No comment yet.
Scooped by Dwight Holcomb
December 9, 2016 12:37 PM
Scoop.it!

5 Customer Service Trends to Watch For in 2017

5 Customer Service Trends to Watch For in 2017 | Marketing | Scoop.it
Special attention to customer service can make a difference among shoppers.
Dwight Holcomb's insight:

Customer Service is evolving quickly.  Technology is making an impact and will be a significant disruption in this space.

No comment yet.
Scooped by Dwight Holcomb
June 4, 2016 1:13 PM
Scoop.it!

25 Brands to Follow for Visual Content Marketing Inspiration

25 Brands to Follow for Visual Content Marketing Inspiration | Marketing | Scoop.it
Struggling to use visual content in your social media posts? Don't worry. Here are 25 brands teeming with visual content marketing inspiration!
Dwight Holcomb's insight:
These companies do a fantastic job of using eye-catching graphics in their content.
No comment yet.
Scooped by Dwight Holcomb
April 26, 2016 2:20 AM
Scoop.it!

Global social ad spend jumps 86%: Mobile, Instagram and Product Ads key drivers | Netimperative - latest digital marketing news

Global social ad spend jumps 86%: Mobile, Instagram and Product Ads key drivers | Netimperative - latest digital marketing news | Marketing | Scoop.it
Marketers spent 86% more on social advertising year-on-year in Q1 2016 with spend on mobile ads on social networks going up by 122% globally according to the latest quarterly data from Kenshoo. Product focused ads on Facebook and growing interest in Instagram have also contributed to the rise in social advertising – pushing spend i
Dwight Holcomb's insight:

The social ad spend was higher in Q1 of 2016 than in Q4 2015.

No comment yet.
Scooped by Dwight Holcomb
April 19, 2016 12:57 AM
Scoop.it!

These Are the Biggest Disruptors to the Future of Email Marketing

These Are the Biggest Disruptors to the Future of Email Marketing | Marketing | Scoop.it
Email is evolving quickly, thanks to the rise of wearables, mobile, and more. What's in store for the future of email marketing?
Dwight Holcomb's insight:

Technology will drive new ways to connect with people and also how people will be able to unconnect from information overload.

No comment yet.
Scooped by Dwight Holcomb
January 5, 2016 6:53 PM
Scoop.it!

10 Expert Marketing Predictions for 2016

10 Expert Marketing Predictions for 2016 | Marketing | Scoop.it
The new year is upon us, but what is in store for marketers? 10 experts share their forecasts for 2016.
Dwight Holcomb's insight:

2016 points to more focus on personal interaction and live-streaming.

No comment yet.
Scooped by Dwight Holcomb
March 20, 2017 2:26 PM
Scoop.it!

Sales Reps, Stop Asking Leading Questions

Sales Reps, Stop Asking Leading Questions | Marketing | Scoop.it
Clumsy attempts at consultative selling will backfire.
Dwight Holcomb's insight:

Another perspective on better consultative selling.

No comment yet.
Scooped by Dwight Holcomb
March 18, 2017 10:13 AM
Scoop.it!

Want to Win the World Series of Selling?

Want to Win the World Series of Selling? | Marketing | Scoop.it
Fall is here. The cool, crisp air, the smell of pumpkin spiced…anything and the Fall Classic. The post-season shines the spotlight on some of the game’s best players and, while I’m not the greatest sports fan out there, I can’t help but notice the similarities between baseball and sales. Mickey
Dwight Holcomb's insight:
Great insights on selling, by Jeffrey Hayzlett.
No comment yet.
Scooped by Dwight Holcomb
March 14, 2017 3:38 PM
Scoop.it!

7 Critical Skills All Sales Superstars Possess in Today's Market

7 Critical Skills All Sales Superstars Possess in Today's Market | Marketing | Scoop.it
Being talkative and persuasive are often treated as must-have skills for salespeople, but in fact, you don't even need them anymore.
Dwight Holcomb's insight:

Sales skills that will help to update the sales process.

No comment yet.
Scooped by Dwight Holcomb
March 13, 2017 4:45 PM
Scoop.it!

5 Deadly Email Prospecting Mistakes You're Probably Making

5 Deadly Email Prospecting Mistakes You're Probably Making | Marketing | Scoop.it
Add obvious value. Personalize. And include a hook. Those steps will increase your likelihood of a response.
Dwight Holcomb's insight:

Tips for writing better e-mail copy for sales.

No comment yet.
Scooped by Dwight Holcomb
March 8, 2017 2:13 PM
Scoop.it!

Bot-to-bot marketing is coming soon. Are you ready?

Bot-to-bot marketing is coming soon. Are you ready? | Marketing | Scoop.it
Martech's future isn't only about bots and agents talking to consumers. Here's what it means when they start talking to other bots and agents.
Dwight Holcomb's insight:

This is going to be a great area for early adopters to gain ground in their area of specialization.

No comment yet.
Scooped by Dwight Holcomb
January 28, 2017 4:04 PM
Scoop.it!

Throne Publishing Group - Timeline

Any feedback on these book covers? We are finishing the final steps before our official book publishing date.  Any feedback is appreciated.

Dwight Holcomb's insight:

Any feedback on these book covers? We are finishing the final steps before our official book publishing date.  Any feedback is appreciated.

No comment yet.
Scooped by Dwight Holcomb
January 10, 2017 5:15 PM
Scoop.it!

So Many Deals, So Little (Coaching) Time - Sales Hacker

So Many Deals, So Little (Coaching) Time - Sales Hacker | Marketing | Scoop.it
Never forget that coaching your sales team is an important part of your organization's success. Make sure you make the time to coach while you're selling.
Dwight Holcomb's insight:
Consider not only coaching, but having your sales team coach each other. One of the best ways to learn, is to teach.
No comment yet.
Scooped by Dwight Holcomb
December 16, 2016 11:47 PM
Scoop.it!

Winning in Service Markets

Winning in Service Markets | Marketing | Scoop.it
Official Full-Text Publication: Winning in Service Markets on ResearchGate, the professional network for scientists.
Dwight Holcomb's insight:

A great article published by my business school Professor, Jochen Wirtz.

No comment yet.
Scooped by Dwight Holcomb
July 30, 2016 11:55 AM
Scoop.it!

10 Types of Visual Social Media Posts That Get Shared Like Crazy

10 Types of Visual Social Media Posts That Get Shared Like Crazy | Marketing | Scoop.it
Do you want double your social engagement and get your content shared like crazy? Here are 10 visual social media posts that tend to get shared a lot!
Dwight Holcomb's insight:
Using the right type of images can make a big impact in clicks & conversions.
No comment yet.
Scooped by Dwight Holcomb
May 24, 2016 8:03 PM
Scoop.it!

Financial Times on Textbook Pricing by Prof. Jochen Wirtz

Financial Times on Textbook Pricing by Prof. Jochen Wirtz | Marketing | Scoop.it
I am thrilled that the Financial Times has picked up our story on textbook pricing.  Click here for: >> The full story in the Financial Times  >> Earlier posts on textbook pricing >> Information on
Dwight Holcomb's insight:

Congratulations to our very own Professor Jochen Wirtz for getting published by the Financial Times.

No comment yet.
Scooped by Dwight Holcomb
April 19, 2016 12:59 AM
Scoop.it!

The Myth Of Selling To The CMO - Forbes

The Myth Of Selling To The CMO - Forbes | Marketing | Scoop.it
This article is by Rob Reed, founder of MomentFeed. "If only I could get to the CMO," thinks just about every purveyor of marketing technology and services. "They'd see how unique and valuable my solution is, and all barriers to a deal would be removed." It doesn't matter what side of the [...]
Dwight Holcomb's insight:

Forbes takes a look at better defining the role of CMO.

No comment yet.
Scooped by Dwight Holcomb
April 10, 2016 3:30 AM
Scoop.it!

9 Social Media Tools Recommended by Marketing Pros : Social Media Examiner

9 Social Media Tools Recommended by Marketing Pros : Social Media Examiner | Marketing | Scoop.it
Looking for new social media tools? This article shares nine social media tools, recommended by pros, to save time and improve your marketing efforts.
Dwight Holcomb's insight:

Interesting to see the new tools being used by some top marketers.

No comment yet.