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Dean Olian Announces Marion Anderson's $100M Donation to UCLA Anderson to Launch Our Centennial Campaign

Dean Olian Announces Marion Anderson's $100M Donation to UCLA Anderson to Launch Our Centennial Campaign | Marketing | Scoop.it
Dean Judy Olian makes the official announcement that Marion Anderson has donated $100 million to UCLA Anderson during the inaugural dinner for the 100 year celebration of UCLA, dubbed the Centennial Campaign.
Dwight Holcomb's insight:
This was an amazing event with the unexpected announcement of Mrs. Anderson's surprise gift to our school.
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Omni-Channel Marketing: a Marketing Must-Have – Berry Network

Omni-Channel Marketing: a Marketing Must-Have – Berry Network | Marketing | Scoop.it

Omni-Channel Marketing: a Marketing Must-Have / September 27, 2021/ Marketing Your organization may not be one to adopt the hot marketing buzzwords continually popping up in today’s digital melting pot, but “Omni-channel” is definitely one you need to pay attention to. It’s the marketing model that keeps you top-of-mind with consumers and helps ensure your brand remains competitive. What is Omni-Channel Marketing? With all the digital media choices and devices available today, consumers are now in charge of what media they watch, when they choose to watch it, and on what screens. This means that marketers need to have their brand present across multiple channels, at the consumer’s choosing, not when you as marketers choose to offer it. Omni-channel marketing takes this concept a step further by offering consumers the same, seamless and consistent experience across all touch points, regardless of channel or device. You know the frustration: you get an email with an offer for a product or service; you go to the company website but see a different offering or price; you then search on social media only to find yet another view of the offer. Omni-channel ensures the same message is presented through whichever door you enter. Omni-Channel vs. Multi-Channel: Know the Difference and Deliver the Difference Before formulating an omni-channel  approach, you first need to be clear on the difference between that and multi-channel. Multi-channel is a marketing strategy, whereas, omni-channel is a consumer experience strategy. Most businesses provide multiple channels for connecting with consumers, such as their Website, a blog, email notifications, Facebook and Twitter, and quite often a mobile app. A multi-channel marketing campaign for a home services company, for instance, may include one channel or all these channels. Omni-channel ensures all channels are used and each channel provides the consumer with a seamless message regardless of channel. To use a straight-forward example, suppose you have a home services company. You can use an omni-channel approach to offer a free home service consultation. Simply make sure you provide the same offer on your site, mobile app, and social media pages. In a more complex example, where you have a mental health facility, you can use omni-channel marketing to promote both awareness of mental health, and provide your facility as a place for treatment. Mobile display advertisements can deliver access to your blog about mental health issues. Facebook display ads and content postings can reinforce that message and your brand when users connect about mental health topics. Remarketing should be implemented to reconnect with those that have visited your Website. Plus, your contact information should be consistent regardless of where you are found online so that Google puts you high on the list of mental health facilities it serves up. In a recent Hubspot article, Sept 2, 2021, Starbucks was mentioned delivering a great omni-channel experience. The article states, at Starbucks… “First, you get a free rewards card that you can use whenever you make a purchase. But unlike traditional customer loyalty programs, Starbucks has made it possible to check and reload your card via phone, website, in-store, or on the app. Any change to the card or your profile gets updated across all channels, in real-time. Standing in line to get coffee and realize you don’t have enough on your balance? Reload it and the cashier will know it’s been updated by the time you swipe your card.” A word of caution: Other than your business contact information, don’t use the exact same “boiler plate” information for messaging across channels. Consistency is important in the overall message and offer, but duplicate content could lead to being penalized by search engines and social media platforms. Does Omni-Channel Marketing Really Make a Difference? Well, let’s hear what experts have to say… A McKinsey & Company blog states, “More than one-third of Americans have made omnichannel features such as buying online for in-store pickup part of their regular shopping routine since the pandemic, and nearly two-thirds of those individuals plan to continue.” Audience Prime reports that “Businesses that adopt omnichannel strategies achieve 91% greater customer retention rates year-over-year compared to those that do not.” A stat from omnisend says “marketers using three or more channels in any one campaign earned a 287% higher purchase rate than those using a single-channel campaign.” Data collected by Think With Google indicated that “omnichannel strategies help generate around 80 percent of the in-store visits by customers.” An Aberdeen Group statistic reported by V12 says “Companies with extremely strong omnichannel customer engagement see a 9.5% year-over-year increase in annual revenue, compared to 3.4% for weak omnichannel companies.“ For more information about omni-channel marketing contact Berry Network at 1-800-366-1264.

Read the full article at: www.berrynetwork.com

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Six ways AI is taking over sales

AI technologies now mean it is possible to enhance the whole sales funnel. These examples highlight that AI is fundamentally transforming sales by informing salespeople to make better decisions and automating actions to make life easier for them.

Read the full article here - https://www.wbs.ac.uk/news/six-ways-ai-is-taking-over-sales/

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5 Macro B2B Marketing Trends to Watch in 2021

5 Macro B2B Marketing Trends to Watch in 2021 | Marketing | Scoop.it

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead.Continuing a pattern from...

Read the full article at: www.business2community.com

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Microsoft gives OpenAI $1 billion for artificial general intelligence

Microsoft gives OpenAI $1 billion for artificial general intelligence | Marketing | Scoop.it
A lab co-founded by Elon Musk just got a lot of money.
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3 Ways Artificial Intelligence Has Sparked Marketing and Sales Transformation

3 Ways Artificial Intelligence Has Sparked Marketing and Sales Transformation | Marketing | Scoop.it
A virtual assistant named 'Angie' has done amazing things for cloud security company CenturyLink.
Dwight Holcomb's insight:
No longer speculative or theoretical, we're seeing more and more real life examples of how AI is being used to improve sales and marketing results.
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15 Video Marketing Stats You Need to Know in 2019

15 video marketing statistics every business owner and content creator needs to know! ****** **** Ready to grow your YouTube channel faster in 2019? I jus
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Spotify is testing voice-enabled ads that let listeners command engagement #VideoMarketing

Spotify is testing voice-enabled ads that let listeners command engagement #VideoMarketing | Marketing | Scoop.it
Spotify announced Thursday it's testing a new voice-enabled ad experience on mobile to give listeners the ability to interact with content using voice commands. For now, the streaming service is experimenting with the format to direct listeners to branded or original content. The initial test ads promote a branded playlist from Unilever's Axe and Spotify Studios' original Clash podcast. How it works. When a voice-enabled ad is served, listeners can opt to engage with it by responding, "Play Now." That voice command activates the playlist or podcast, which also contain additional ads. If the listener doesn't respond or says something other than the "Play Now" command, the current audio content will resume as usual. The ads will only be served to a subset of users in the U.S. who have microphone permissions granted in their settings and are streaming from the free, ad-supported version of Spotify. Users can opt out.
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Branded Video on a Shoestring Budget: 3 Tips

Branded Video on a Shoestring Budget: 3 Tips | Marketing | Scoop.it
With modern digital platforms, SMBs can use video to increase sales and brand awareness. But how do you accomplish those goals without breaking the bank?
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This is How Blockchain Could Change Digital Marketing Forever

This is How Blockchain Could Change Digital Marketing Forever | Marketing | Scoop.it
You've heard about blockchain. But how exactly could it impact the digital marketing industry?
Dwight Holcomb's insight:

Many people still confuse Blockchain with cryptocurrency when speaking on the business applications for Blockchain.  The technology behind Blockchain is what is starting to transform how we do business through the use of distributive ledgers and Smart Contracts, to name a few.  This is a good article which helps to apply the technology behind Blockchain to Marketing.

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Want to Sell More in 2018? Use This Transparent Strategy for Growth

Want to Sell More in 2018? Use This Transparent Strategy for Growth | Marketing | Scoop.it
Are you taking advantage of transparent buying in your business? Here's how.
Dwight Holcomb's insight:
Sales isn't a magic show with the secret reveal at the end. Showing value upfront is key to continuing the conversation. If busy executives don't see the value quickly, you'll lose their attention and the only magic that will happen, is that they will disappear!
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SaaS Sales: The Ultimate Guide

SaaS Sales: The Ultimate Guide | Marketing | Scoop.it
What is SaaS sales? Learn what it is, how much you can make doing it, and how it differs from other sales verticals.
Dwight Holcomb's insight:

SaaS sales is a unique sale and the differences should be understood to master this type of sale.

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Why Being Stuck In the Office Over the Holidays Is a Lucky Break | salesandmarketing.com

Why Being Stuck In the Office Over the Holidays Is a Lucky Break | salesandmarketing.com | Marketing | Scoop.it
Dwight Holcomb's insight:

Some of the best sales happen on Christmas Eve.  I remember sitting at my desk on Christmas Eve and dialing that same number I'd dialed 20 times before, expecting to get the Executive Assistant to the CEO, who would then gate-keep me out of speaking with the ultimate decision maker.  But alas, the EA took vacation time and the CEO was actually answering his own calls on Christmas Eve.  I snuck-in through this little open window and was able to start a relationship, which ended up winning a large account.  All because when everyone else said, "What's the use, no one's around during the Holidays...", I chose to stick-it-out which paid off in dividends!  Great advice in this article.

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How to nurture new vs. existing leads

How to nurture new vs. existing leads | Marketing | Scoop.it
Now that you've got your leads lined up, what's next? Contributor Seth Price discusses how to segment brand-new from already existing leads so that you can build on those relationships and ultimately close more sales.
Dwight Holcomb's insight:

Taking a slow, measured approach with new leads is critical to helping them understand your value and remove the suspicion that they are part of some automated-machine that is spamming them.  By creating connections in hyper-focused segments, you can curate the communication approach to help the initial contact seem less sterile and more personal.

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Artificial Intelligence and Marketing: The Future Is Here

Wondering how artificial intelligence (AI) can improve your marketing? Watch as strategist Bryan Kramer reveals how marketers can benefit from AI.

You'll discover how AI can help you automate complex tasks, tools you can use right now, and emerging AI applications for marketers.

� Subscribe for More Social Media Marketing Tactics
-- https://www.socialmediaexaminer.com/sub

� Visit Bryan’s Channel for More Discussions About the Changing Marketing Landscape
-- https://www.youtube.com/channel/UC5JKdrKw3ANqpA6PznFZMYg

� Find Resources and Tools Mentioned In this Episode
-- https://x.ai/
-- http://www.trylately.com/
-- https://podcasts.apple.com/us/podcast/ai-marketing/id1470148984

� Subscribe to The Social Media Marketing Podcast
-- https://www.socialmediaexaminer.com/shows/

� Wondering How Fellow Marketers Are Using Social Media?
-- Download our Industry Report: https://www.socialmediaexaminer.com/zsyx

#SocialMediaMarketing #AI #ArtificialIntelligence #BryanKramer #H2H

Read the full article at: www.youtube.com

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Vidyard Chalk Talk: Personal Video for Outbound Sales

In this Chalk Talk episode, we'll talk about the state of prospecting today and how video - specifically, personal video - is going to enable your sales team to get into more sales conversations and ultimately build more pipeline for your organization.

Get started with Vidyard fo sales: https://www.vidyard.com/video-sales/

Read the full article at: www.youtube.com

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When Do B2B Buyers Want to Talk to Vendor Salespeople? | Study

When Do B2B Buyers Want to Talk to Vendor Salespeople? | Study | Marketing | Scoop.it
B2B buyers want to hear from sales reps when products have complex configurations, purchases have specific terms, and there are pricing specials and new offerings, according to research.
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Why Digital Media is Killing TV Advertising

Why Digital Media is Killing TV Advertising | Marketing | Scoop.it
Nowadays, digital media is the preferred advertising platform, even over traditional TV. Here, we explain why.
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Council Post: Eight Ways LA Business Owners Can Leverage Social Media To Connect With Local Peers

Council Post: Eight Ways LA Business Owners Can Leverage Social Media To Connect With Local Peers | Marketing | Scoop.it
Making connections can help your company grow, even if the people you talk with don't need what you do. Here are some ways you can use social media to start building relationships with peers in your area—and potentially beyond.
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Transparent Aluminum - Star Trek Technology is now Real

ALON - Transparent Aluminum - is a ceramic composed of Aluminium, Oxygen and Nitrogen. Transparent Aluminum, was once pure science fiction, a technical ter
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Six Strategies For CMOs To Safeguard Organizational Reputation

Six Strategies For CMOs To Safeguard Organizational Reputation | Marketing | Scoop.it
A strong reputation can enable an organization to navigate disruption, accelerate performance and gain competitive advantage.
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AI Could Drive Double Digit Marketing Growth

AI Could Drive Double Digit Marketing Growth | Marketing | Scoop.it
Less than one in five B2B firms are using AI, but the majority of those already on the AI train are forecasting a double-digit lift in the next two years.
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Great meeting you and congratulations on the success of your book David Newman! @dnewman Do It! Marketing

Great meeting you and congratulations on the success of your book David Newman! @dnewman Do It! Marketing | Marketing | Scoop.it
Amazon.com: Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition (Audible Audio Edition): David Newman, LLC Gildan Media: Books
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Social Selling: The Volume-Based LinkedIn Approach Used By Sales Organizations & LinkedIn Lead Gen Firms Does Not Create Revenue | CustomerThink

Social Selling: The Volume-Based LinkedIn Approach Used By Sales Organizations & LinkedIn Lead Gen Firms Does Not Create Revenue | CustomerThink | Marketing | Scoop.it
Dwight Holcomb's insight:

Asking specific and relevant questions instead of "showig-up-and-throwing-up" is critical for success for any form of social outreach.

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5 Deadly Sales Call Pitfalls

5 Deadly Sales Call Pitfalls | Marketing | Scoop.it
Dwight Holcomb's insight:

Another one note mentioned in this article is to not say, "Hi how are you today?" at the call opening,  This smacks of a sales call.  People are busy and just want to get down to the details of what benefit you can offer.  So first asking for permission to even take up there time is usually a good start.  Calling to ask to set a meeting for another time will also relax their natural defense mechanism that alerts them that a hard-sales tactic is just waiting to pounce on them.

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What is a CRM Application and Why Should it be the Backbone of All Businesses

What is a CRM Application and Why Should it be the Backbone of All Businesses | Marketing | Scoop.it
Even the smallest businesses are handling customer data in huge amounts. You may not even realise you’re doing it. That telephone call counts. That email. That click through to certain pages on your website. That’s before looking at the data being harnessed by each and every sales lead and prospect which is actively acted upon. This data is valuable – it tells you about your customer.
Dwight Holcomb's insight:

I have been extremely impressed with Hubspot CRM.  They have a free version which uses big data to populate all company information by using the domain name contained in the contacts business e-mail.  The Sales Pro version is only $40 per month and allows you to record calls to better monitor the sales process.  Using a CRM system is critical to properly managing the sales process.

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