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Rescooped by
John Boitnott
from visualizing social media
September 28, 2012 2:22 PM
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In our upcoming October design issue, one of the many fascinating feature stories we’ve lined up is a lengthy profile of Pinterest and its elusive CEO, Ben Silbermann. That story goes live later this week, but until then, here's an infographic about Pinterest, created by Fast Company's staff and designed by our own Ted Keller. In this profusion of figures, you find out a few, key things about the image-sharing service. For one, it’s dominated by women. Second, something about its layout and culture stokes an enormous buying impulse. And third, major brands are getting in on the act. It’s not a stretch to say that soon, at least on retail sites, a Pinterest button might become as ubiquitous as a Facebook Like. Check out the infographic, or tour the major findings in the accompanying slide show...
Via Lauren Moss
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Scooped by
John Boitnott
September 26, 2012 11:37 PM
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92 percent of employers and recruiters use social media sites such as Facebook, Twitter and LinkedIn for recruiting. It is therefore important to make a good impression when you’re being looked at on your social profiles. Below are some of the things that recruiters are likely to react negatively to: 47% – Picturees of alcohol consumption
78% – References to doing illegal drugs
66% – Posts/tweets of a sexual nature
61% – Profanity in posts/tweets
54% – Spelling/grammar errors in posts/tweets Source: http://ijustdid.org/2012/09/social-affects-jobs
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Scooped by
John Boitnott
September 25, 2012 7:17 PM
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Myspace To Push Social Media Boundaries With New Look
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Scooped by
John Boitnott
September 23, 2012 8:19 PM
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Facebook is moving away from "frictionless sharing" on the part of social news readers.
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Scooped by
John Boitnott
September 23, 2012 7:56 PM
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Nearly two-thirds of Internet users also use social networking sites. As social media becomes mainstream, more users recognize the importance of protecting their privacy and managing their accounts. How are you taking control of your profiles?
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Scooped by
John Boitnott
September 22, 2012 5:12 PM
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American Moms use social media to follow a brand online, view the latest product reviews, etc. & are more likely than the general online population to visit some sites.
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Rescooped by
John Boitnott
from Content curation trends
September 22, 2012 1:47 PM
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"Jonah Peretti, a co-founder of Huffington Post and CEO of Buzzfeed, said at PandoMonthly tonight in New York that he doesn’t care about SEO anymore. He views it as a broken system that optimizes for robots, not humans." Erin Griffith reports on Pandodaily. “Media and content are human businesses, and it’s a problem for humans to give so much power to Google, which is a robot” he said. Without saying Google is Skynet and evil, more and more people now see the flaws compared to what information networks like Twitter can produce (not saying the latter is perfect either). His conclusion is that you shouldn't care about SEO anymore but I think there's an even more compelling reason to move to Curation. Google is increasingly taking social signals into account so that Social is becoming the new SEO no matter which angle you take it from: - whether because your audience will find you first on social networks - whether because your content will be well positioned in Search results because human curators will pick it up (and therefore Google too). The debate whether SEO still matters or not is not important. What's relevant is that great content that please human genuine interests will surface more than it used to thanks to the work of human curators.
Via Guillaume Decugis
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Scooped by
John Boitnott
September 21, 2012 1:14 PM
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Content Curation as Source of Content Marketing Don’t have enough time each day to create original content? The visual explores how curation can become an effective tool to incease visibility, boost SEO and establish thought leadership. Yes, you don’t have to constantly create original content to effectively showcase your knowledge about a topic but carefully handpicking the best content sources and amassing or putting them together in a way that clearly explains all strong points will help you produce an organized content. Key Takeaways:
- Creating original content is the biggest obstacle for 73% of content marketers.
- 75% of marketers cannot justify spending the time needed to create original content for their audience.
- There are a variety of tools developed within the past 3 years that can help marketers and content curators gather the most relevant content, re-purpose it, and present it to their audience in unique ways.
- 85% of brands use content curation to establish thought leadership, and 80% say it enables them to increase brand visibility
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Scooped by
John Boitnott
September 18, 2012 1:53 PM
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We've put together the most comprehensive list on the Top 25 Hosting Companies in the world for bloggers. We had 5600 bloggers vote, here are the results!
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Scooped by
John Boitnott
September 18, 2012 12:16 AM
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"Today is a very special day for LinkedIn and our members. We’ve surpassed an important milestone – 10 million members in the UK – an achievement of which my colleagues and I are extremely excited."
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Scooped by
John Boitnott
September 16, 2012 1:50 PM
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Scooped by
John Boitnott
September 14, 2012 7:08 PM
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Techie aficionado, social butterfly, neo-nomad or pragmatist?
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Scooped by
John Boitnott
September 13, 2012 12:38 PM
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I recently stumbled across the Infographic of Who’s Who of Social Influence Measurement ...
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Scooped by
John Boitnott
September 27, 2012 4:05 PM
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If you're debating the power of social media for branding, here's more proof that it matters.
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Scooped by
John Boitnott
September 26, 2012 12:34 PM
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Editor's Pick The handy utility If This Then That (IFTTT) recently announced the end of its Twitter integration. Fortunately, there are workaround.
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Scooped by
John Boitnott
September 24, 2012 10:46 PM
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Did you know that Harvard has 281 times as many Facebook likes as it does students? Schools are getting social and the latest statistics prove that administrators are branching out beyond Facebook and Twitter to do it.
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Scooped by
John Boitnott
September 23, 2012 8:00 PM
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"Facebook's rise never ceases to amaze us- from a net income of $229 million in 2009 to a cool $1 billion last year, as illustrated in our latest infographic."
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Scooped by
John Boitnott
September 23, 2012 3:14 PM
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The SoMoLo (Social-Mobile-Local) customer demands a real-time customer experience, consulting their smartphone and social media to make purchasing, brand loyalty and influencing decisions at every turn.
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Scooped by
John Boitnott
September 22, 2012 2:54 PM
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As of this year, the share of Americans who report watching online videos via sites such as YouTube and Vimeo has reached a whopping 71 percent. Five years ago, it was only about half that.
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Scooped by
John Boitnott
September 22, 2012 1:43 PM
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Over the last few years, businesses and marketers have been seeing a tremendous shift away from traditional marketing towards interactive methods like social media, e-mail marketing and search marketing.
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Rescooped by
John Boitnott
from Collateral Websurfing
September 21, 2012 1:12 PM
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On June 6, Larry Ellison--CEO of Oracle, one of the largest and most advanced computer technology corporations in the world--tweeted for the very first time. In doing so, he joined a club that remains surprisingly elite.
Via dannybloomfield
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Scooped by
John Boitnott
September 18, 2012 12:22 PM
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As many as 10 to 15 percent of all social media reviews will be fake by 2014, according to the Gartner Inc.
Stamford, Conn.-based Gartner Inc. also predicted in a release that at least two Fortune 500 companies will be sued by the Federal Trade Commission due to fake reviews in the next two years, citing the 2009 decision that deemed paying for positive reviews without disclosing it false advertising.
“Marketing, customer service and IT social media managers looking to use reviews, fans and ‘likes’ to improve their brand’s reputation on social media must beware of the potential negative consequences on corporate reputation and profitability,” said Ed Thompson, vice president and analyst at Gartner, in a release.
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Scooped by
John Boitnott
September 17, 2012 1:02 PM
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Seniors and Social Media (Infograhic)
A gem f an infographic from AARP.
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Scooped by
John Boitnott
September 16, 2012 1:43 PM
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And it’s likely during the commercial breaks: Television technology firm Ericsson released the statistic that, on a weekly basis, 62% of consumers use social media as they watch TV. This percentage is shocking as it is 18% above what Ericsson reported in 2011. Not only is it an increase, but it directly affects the way marketers think about using social media marketing as part of an overall campaign.
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Scooped by
John Boitnott
September 14, 2012 1:48 PM
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"Ted Rubin believes in the power of social networks. As the chief marketing officer for E.L.F. Cosmetics from 2008 to 2010, Rubin used Twitter, Facebook, YouTube, and a network of bloggers to make the company a “social media giant,” according to AdWeek. Now he’s chief social marketing officer at Collective Bias, a social shopper media company, as well as a speaker and contributor to Mashable and I.B.M. Smarter Commerce. Last month, Social Media Marketing magazine recognized Rubin as the most followed chief marketing officer on Twitter, with more than 80,000 followers. He may be best known for coining the phrase “Return on Relationship,” and his book of that name will be published this fall from Tate Publishing. In a recent conversation, Rubin explained his theories on using social media for relationship-building, and how brands can do this at events."
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