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When it comes to Facebook, the metric looked at right away is Likes. It’s the most front-facing and sexy number on Facebook. It sounds nice to say that you have a bunch of likes. Unfortunately, it may be the most meaningless number for your brand. A Like shows interest, but it doesn’t show engagement. There are other measurements on Facebook that can tell you much more. 
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![The Underlying Importance of Social Media [infographic] | Infographics and Social Media | Scoop.it](https://img.scoop.it/ORJbP8j3GLqlocFA-_1gnzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
As a business owner or marketer it's very important to not only use social media to connect with customers, but also to understand the value in what social media brings. Social media is revolutionizing the way companies market, brand and connect with customers and potential customers in ways we never thought possible. In this blog post, view an informative infographic that details the underlying important of connecting with customers on social media and what it can mean for your business.
In this infographic, learn more about the tools and resources available to leverage social marketing, how online networks (facebook, google+, twitter) affect consumer behavior, and what the resulting significant changes mean for businesses, social marketing, branding and analytics... Via Lauren Moss
Chris Lee's curator insight,
September 29, 2014 3:39 PM
Infographic that explains the state of social network marketing and statistics which back up the notion of this platform being of major importance to any brand wishing to engage with their consumers. 
Samara Paxton's curator insight,
September 30, 2014 8:24 PM
Interesting the part about 'How are shoppers using their Smartphones?'- I have done every single one of those things. Also things like customer reviews on social websites- I definately will post on Facebook Business pages if I really like, or dislike a product. It really is important to be able to connect with your customer, especially for things such as products that are below a persons expectations. Social Media makes it so much easier to get it sorted out faster and in the public eye, which shows the brand in a poitive light.
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As a first time Community Manager at a consumer internet start-up, I didn’t know where to begin when I grabbed hold of the reigns at SkinnyScoop a year ago. Lucky for me, my ‘can-do’ attitude, willingness to wear many hats and varied mix of previous job experience have proven to be essential in acting as the point person for a quickly growing group of people. It’s been fun to discover that bringing together a group of people online is much like how one may go about making friends (and friends of your new friends) offline – all of the same rules apply.
So what are the ‘rules’, anyway? If you’re a new Community Manager looking to get your head in the game, my ‘Five Tips for Building a Start-up Community’ are for you:
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I don't believe you can be successful if people do not get a true sense of who you are in business or in your personal life. People want to do business with who they know. If you attempt to put forth a false image or representation of yourself, I think people can sniff that out, in the same way dogs can sense who loves them and who does not.
If you look at the popularity of golf in the corporate world, I think that it occurred because companies got an opportunity to see people handle themselves under stress. Was that person honest about their handicap? Did they ask for a few mulligans? Did they blame the wind for a bad shot?
Social Media is no different. I like to say that nobody buys anything important from a stranger except for gasoline and Gummi Bears. If you cannot give your audience a sense of who you truly are, and gain acceptance for same, good luck getting them to sign on the dotted line.
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Just last Thursday Facebook officially announced that they had passed this significant milestone. The number is sizeable and the moment is worth noting but it is the other facts and figures that accompany this fact that put into perspective how much social networks have woven themselves into the fabric of our lives. These include photos downloaded, the total number of friend connections and songs downloaded. Via Lauren Moss
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![10 Amazing Social Media Statistics [INFOGRAPHIC] | Infographics and Social Media | Scoop.it](https://img.scoop.it/w7o92dIBdem4QnASs1Hy2Dl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Did you know that Twitter is grabbing more new registrations than Facebook, with more than half of its entire userbase compromised of people who have signed up in the last year, compared to just 19 percent for Mark Zuckerberg’s baby? What if I said that almost a quarter (23 percent) of Facebook users check their account five or more times each day, Twitter users are 33 percent more likely to be Democrats or – sorry Foursquare – that 74 percent of Americans are unfamiliar with the concept of ‘checking in’.
These, and several other amazing social media statistics, can be found in the infographic on social media statistics... Via Lauren Moss, Hasai
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Technology has changed the way we live these days. Most of us rely on the Internet to get things done. But with power comes responsibility.
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![Why Twitter's Follow Fridays [#FF] Aren't What They Use to Be | Infographics and Social Media | Scoop.it](https://img.scoop.it/D6ZyZwPa_6O26vmCRQKtRTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
While most people look forward to Fridays, I dread them. Picture me walking through quicksand after a night of no A/C, which happened to me last night. So, a Thursday night in Phoenix, Arizona, with no air conditioning, and a Friday to wake up to, means I know I’m going to get pretty stabby in the morning.
It happened, of course. It’s #FollowFriday/#FF, a day on Twitter to recommend to your followers other people you think they’d like to follow.
Follow Friday is spam, unless it’s done the right way. To ensure you are practicing #FF correctly, follow these quick steps....
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Blog post at Ari Herzog : A survey of 600 small business owners across the United States indicates that 90% are actively engaged in social networking sites and 74% pe[..] (90 Percent of Small Business Use Social Media
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Here's a clever promotion by Jeremy Waite that caught my attention. While I normally don't share every campaign that comes my way, sometimes flattery gets you...everywhere.
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California Governor Jerry Brown on Thursday signed two privacy laws prohibiting universities and employers from demanding email and social media passwords from students or employees.
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Learn our insider's scoop on Medium, the all-new social media network for content sharing by Twitter founders.
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Infographics is short form for "Information Graphics".Infographics are really useful in getting good backlinks to your website.
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Anyone with a Facebook or Twitter account has probably noticed an increase in the number of political postings over the past few years. This is due, in part, to the explosive rise in social media outlets and users.
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Facebook most social cities: People everywhere use Facebook to check in to places. Here you can see the 5 top hotspots of the most "social"cities.
Questions to ponder: What attributes do these commonly 'checked into' landmarks have in common? Are you surprised that some are or are not on the list?
Tags: socialmedia, place, tourism, infographic, London, NYC, Paris. Via Lauren Moss
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Guy Levine is CEO of Digital Marketing Agency, Return on Digital, he is also an accomplished speaker and presents at around 15+ events annually. He will be spe… (INFOGRAPHIC: Is Your Social Media Campaign on Track?
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This is a very interesting case study by the team at B2B Content Engine on the impact Content Curation has on a B2B web site's traffic. B2B sites typically have niche audiences which are hard to find from untargetted methods and costly to generate with targeted advertising.
What this study shows is that consistent content curation provided not only impressive results on traffic growth but also lead generation conversion at a 12% rate. In addition to many other great benefits such as brand visibility, awareness, etc...
It also gives an idea of the volume of content that was required to achieve that, which - compared to what we see users typically achieve on Scoop.it - is very similar and reasonable.
It also supports some other best practices we've mentioned already such as:
- being multi-channel: traffic doesn't come from one source but combining several channels (linkedin, twitter, ...) is key; it's what we call the hub model.
- frequent publishing: it's not about reaching our massive volumes so much than it is about publishing every week.
- use of topic site customization or web site integration to facilitate lead conversions (typically what Scoop.it Business allows to do very simply)
- giving context is important: for readers but also for SEO reasons. Via Guillaume Decugis
ben bernard's comment,
January 9, 2013 11:41 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
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![Social Media for Social Good [INFOGRAPHIC] | Infographics and Social Media | Scoop.it](https://img.scoop.it/CZR-EXsmBC5tWsikAhPVHTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Social media—through which users create online communities to share information, ideas, personal messages, and other content—is a powerful and accessible tool. With these new media tools, governments, nonprofits, corporations, and individuals all have the ability to communicate their messages and participate in conversations with a global audience. Social media allows nonprofits and groups promoting social causes, even those with limited budgets, the opportunity to magnify their voices. In our hyper-connected world, individuals have the tools to effect change, raise millions of dollars, find volunteers, and make a global impact. In an infographic by MPA@UNC, they profile several successful grassroots and nonprofit campaigns, explain tactics that increase the impact of a message, and explore emerging trends in charitable giving and volunteering Via Lauren Moss
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Social media data shows a narrow Romney ‘victory’ in the first presidential debate.
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It's early, but Yahoos are talking about a more Google-y and Facebook-like homepage for Yahoo. Via dannybloomfield
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Like it or not, Web pages can count your Facebook shares as a "Like."
A Facebook Like multiplier bug going around highlighted a feature of the social network that may seem unfair to some: If you send a Web site's link to a friend via a Facebook message or if you post it to your Facebook wall, that Web page's Like counter ticks upward.
First noticed by The Wall Street Journal, the feature may rankle some users who don't want to be a part of an overinflated count for some Web site tracking its visitors, or users may feel violated that Facebook knows what you're sending a Friend via "private" messaging.
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For young people, Internet is the new cable news. For advertisers, cable news is still cable news.
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Hardly a week goes by that we’re not shocked by a new development in the realm of social media marketing. Last week’s big news was the fact that we’re now able to create and upload cover photos on Twitter. A few weeks before that, we learned that the Twitter founders were cooking up an all-new social media network dedicated to quality content curation. What is inbound marketing other than a lifestyle of learning, anyway? We’ve compiled a few of the most mind-boggling stats from Awareness Social Marketing Software’s all-new whitepaper 6 Mind-Blowing Social Media Facts. From ignoring clients on Facebook to Twitter’s brand-new status as a major search engine, we’d be lying if we said we weren’t a little surprised at some of these developments:
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![Social Media Explained with Coffee [PHOTO] | Infographics and Social Media | Scoop.it](https://img.scoop.it/mEGjGfZq0HiOisvU14N9czl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
The following graphic explains social media using coffee.
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![The “Physical” Size of the Internet [Infographic] | Infographics and Social Media | Scoop.it](https://img.scoop.it/rfACfyFAe2P4qFE8tqhGozl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
