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The Role of Color in Marketing [Infographics] (The Role of Color in Marketing [Infographics] Who are your colors attracting? 
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Robin Good's curator insight,
May 3, 2013 6:22 AM
If you keep investing time on optimizig your site for Google, or investing in link building efforts of all kinds I suggest you give a good read to this article. Wriiten by Awini Anburajan on Buzzfeed: "Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30% from August 2012 through March 2013... ...While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period. BuzzFeed tracked traffic referrals to over 200 publishers in the BuzzFeed Network, a group of sites that carry BuzzFeed's tracking code and include the Huffington Post, Daily Mail, NewsweekDailyBeast, Time, Sports Illustrated, Us Weekly, and Rolling Stone. Collectively the sites represent an audience of more than 300 million people globally. Of the three major search engines — Google, Yahoo and Bing — only Yahoo saw growth in this period. And check this: "In March, Facebook sent 1.5x more traffic than Google, the greatest difference we've ever measured between the platforms. At the same time, we've watched traffic from other social platforms — Twitter and Pinterest -—continue to grow an audience and drive traffic traffic to publishers." Are you ready for this? Insightful. Informative. Must-read. 8/10 Full article: http://www.buzzfeed.com/aswini/where-did-all-the-search-traffic-go 
Joe Wise's curator insight,
May 13, 2013 9:15 PM
Need an SEO guru to verify or dismantle this argument... anyone?
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![A Facebook Guide to Travel [Infographic] | Business 2 Community | Infographics and Social Media | Scoop.it](https://img.scoop.it/I3M8m5JU6SltU0GnnvBIkzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Are you looking for your a summer holiday destination, but you can’t decide where to go?
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Is the Customer Always Right? Most people are familiar with the old adage "There is no such thing as bad publicity." Well, that may have been true back in Via Nick Cobb
John Boitnott's insight:
A great find by Nick Cobb
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Nielsen may have been slow to adjust to the shifts in consumer behavior brought about by DVRs, Social Networks, mobile and online viewing, but they are now catching up.
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![[Useful] Flowchart For Which CC License You Should Use | Infographics and Social Media | Scoop.it](https://img.scoop.it/AQYJsZ599dviSRbPiwxtZzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
I always thought it was pretty clear which Creative Commons license you should use for releasing your work or when using the works of others. However, I've also seen plenty of incorrect use of it over the years.
John Boitnott's insight:
Great for bloggers...
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Social media gives you an opportunity to reach and impact the lives of consumers in ways that are more personal than any marketing medium in history—and it pays big dividends when you do it right. High-impact, relevant recommendations from trusted...
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Pinterest made a speedy, impactful entrance to the world of social media. Initially a haven for mommy bloggers and home decor fanatics, the site quickly became a huge traffic driver for websites where pins originated.
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Small business and social media...why it's going to be huge. (Small business and social media...why it's going to be huge.
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If you write a great blog post, but no one reads it, did that post ever really exist? When it comes to writing that awesome blog post, creating it is a small (but important) part of the equation. It’s what happens after you publish it, that creates the magic. The challenge is getting people to read it. But how?
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Why Brands Need Searchable Social Content - 10/25/2012...
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It's hard to find free social media management tools that really help you accomplish the tasks you set out to do. That's why we've compiled this list for SMBs.
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We all know that marketing strategy is a very important part of any company growth because only great marketing strategy and team can fly the company in the sky. This infographic of social media marketing will help to understand the latest social media marketing strategy. Check out the Infographic and share which social media marketing strategy you use the most for your project at the article link. Via Lauren Moss
John Boitnott's insight:
SEO trends for 2013 "Less focus on tricks and more on good online marketing"
Enoxh's comment,
May 9, 2013 4:12 PM
A media plan is just as important as a business plan! I'm always surprised how many businesses operate without a written business plan, same for media, it makes a huge difference!
Shiv Batta's comment,
May 9, 2013 10:47 PM
It has become clear that social media is turning into quite the process. It’s becoming more and more important, so many different tools and advice columns keep popping up to help businesses and individuals stay organized and successful when it comes to this newer marketing effort. This has caused many companies to create a full-time social media position for experts to help manage the many social accounts, follow analytics, get creative with engagement, etc. It takes a lot of time and effort, but the payoff is only increasing as social involvement increase.
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John Boitnott
May 2, 2013 4:48 PM
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Far from the maddening crowds and five years since the financial crisis, we look at the entrepreneurship scene in Burlington, Vt.; Chico, Calif.; Lehi, Utah; Iowa City, Iowa; and Lansing, Mich.
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Rescooped by
John Boitnott
from visualizing social media
May 1, 2013 7:03 PM
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![[Infographic] Evolving SEO tactics: longer posts, Google+ and the tilde | Infographics and Social Media | Scoop.it](https://img.scoop.it/MQHWOH1EE6j3xKGR7v8YPTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
This is an infographic about current SEO thinking with tips and tools to help sites rank better on search engines.
Most people have a general idea of how to optimize their content for search engines. That search engine algorithms are proprietary and evolving inevitably causes different opinions on SEO. Of course there’s another school of thought that minimal keyword research and a green-light from a SEO plugin are enough to publish a piece.
This infographic challenges writers and some of the preconceived notions about SEO. It has a mixture of tips and tools to help you rank better in search...
Infographie sympa sur la rédaction SEO... A lire et relire, c'est toujours utile ! ;)
Any of you SEO gurus out there care to confirm any of this?
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John Boitnott
from Content curation trends
May 1, 2013 5:26 PM
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Google Trend graph for "rss" - bad news. I recently wrote a blog post about moving all my RSS readers to email subscriptions, and I immediately got 30+ negative comments on it. Obviously it struck ...
Who needs RSS when you can Scoop.it (and others)? Will RSS fall victim to the law of the supply and demand?
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John Boitnott
from visual data
April 30, 2013 2:03 AM
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Belgian studio Coming Soon is all about making it big. Their Hand Lettering creations filled a giant chalkboard with letters in a variety of fonts and styles. And with Infographics XXXL, they’ve taken actual graphs and blown them up to a huge size for a client that specializes in the research of nanobodies.
The result is that, instead of casually glancing at the same old pie chart or bar graph, shareholders have something to keep their gaze on the numbers, like a blurry scientist walking by human-size bars or holding up a literal piece of the pie.
See a selection of Coming Soon’s giant infographics at the article link.
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John Boitnott
April 29, 2013 2:53 PM
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Blog: @IanCleary shares how his blog became one of the top 10 Social Media Examiner blogs of 2013 & other tips... http://t.co/o5n1awvyYV
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John Boitnott
April 27, 2013 11:53 AM
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Ever wonder what your favorite Instagram filter says about you? Download this infographic to see the psychology behind the top 10 Instagram filters and the personalities of the photographers who use them.
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John Boitnott
November 2, 2012 3:15 PM
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![Trick or Tweet: Which Halloween Candy Wins Social Media? [INFOGRAPHIC] | Infographics and Social Media | Scoop.it](https://img.scoop.it/UB5E_zwnrNOGzW_UBn2Ptzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
It’s that time of year again, when ghouls and monsters gather to determine the answers to vital questions like: Which candy is most popular this year?
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John Boitnott
October 29, 2012 3:05 PM
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In May, 2010, Matt Cutts denied that social signals had an effect on search rankings. In December of the same year, he declared that they were actually starting to work in the buzz and signals they were able to get through social media into the site authority factor of their ranking algorithm. Six months later, Google+ was born.
The Penguin Update and subsequent tweaks to it have changed the way that search engine marketers approach aggressive optimization. The days of running rampant and blasting out bulk links are gone. Today, quality finally trumps quantity and the playing field has been leveled in a way that in essence puts a "governor" on how quickly they can ramp up the rankings on their domains.
Or has it?
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John Boitnott
October 25, 2012 6:42 PM
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![Twitter Drives The Most Traffic, Facebook The Most Revenue, Says Study [INFOGRAPHIC] - AllTwitter | Infographics and Social Media | Scoop.it](https://img.scoop.it/-_J_mqqkrVNy6R7A0qx0Tjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Twitter Drives The Most Traffic, Facebook The Most Revenue, Says Study [INFOGRAPHIC]...
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Rescooped by
John Boitnott
from visualizing social media
October 21, 2012 3:12 PM
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This article shares links to excellent brand-building articles- everything from marketing statistics to how to use Facebook Offers or run web-based contests.
Clearly organized summaries for each link allow you to assess the focus and access the related infographics.
Topics covered include:
12 revealing marketing stats about Facebook for business Facebook Offers: pros and cons 5 common mistakes when running online contests How to remove your wall posts from your timelineVisit the various links for more information on these relevant social media topics that provide helpful resources for both businesses and individuals...
