When a +10% isn’t really a +10% OK, this is an infuriating startup experience: You ship an experiment that’s +10% in your conversion funnel. Then your revenue/installs/whatever goes up by +10% right? Wrong :( Turns out usually it goes up a little bit, or maybe not at all. Why is that? Let’s call this the …
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Scooped by
Guillaume Decugis
onto Ideas for entrepreneurs July 3, 2018 12:17 AM
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There’s a fundamental flaw in many growth hacking approaches: the numbers don’t add up. 10% here, 10% there, etc... but at the end of the day you don’t see the +50% improvement to your top line.
Andrew Chen not only puts a name on this but outlines how to deal with it by segmenting your users and customers by intent.