Five years ago, SEO was all the buzz. Today, it has shifted to "content marketing," which aims to create stories humans want to read and engage with. - The above chart is a good summary of this trend.
Via Guillaume Decugis
Design, Science and Technology
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#ideas #design #science #technology #inspiration #media #information
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Antonios Bouris
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Graphic design has always been about words and images, writes Jim Northover. Nowadays words play an even bigger role in design practice because designers are expected to provide a written context, narrative or explanation for their work. It’s not that images have given way to words – so much of today’s media is defined principally by the dominance of imagery over text – but words and writing have become integral to the design process. 
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Part of a lecture on service design held by Arne van Oosterom (DesignThinkers) for students at the Management Center Innsbruck.
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[At the PNAIS Fall Educators' Conference on Friday, co-founder Greg Bamford co-presented presented a session on Design Thinking with designer Christian Long. Greg's other session, on "Assessment fo...
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The pub argument is dead. Google killed it with a little help from your smartphone.
A recent study suggests that our modern lifestyles are making us “less intelligent” than our ancestors, at least at a genetic level. This research echoes concerns Einstein had when he supposedly said,
===> “I fear the day that technology will surpass our human interaction. The world will have a generation of idiots.” <===
Read more, very interesting...: http://theconversation.edu.au/education-in-the-information-age-is-technology-making-us-stupid-10844
Via Gust MEES
Meryl Jaffe, PhD's comment,
December 11, 2012 9:02 AM
Thank you Alistair and Miuhassan for the visit and rescoop.
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My Community Matters Competition | SBS
SBS are providing all Australians with the chance to share their story with the Prime Minister in person on Australia Day 2013, as well as have their story published on the SBS website.
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Join Stanford d.school faculty and two past participants as they discuss the design thinking process and how it can be used to drive innovation. Experience t...
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This article is sponsored by... Via Donna Lipman
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Peter Thiel, an early Facebook investor and board member, has made a fortune off a company built on persuading people to share. But that doesn't mean Thiel has to like it. Via Barb Jemmott
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Learn how to use Foursquare effectively to give a boost to your business . . .
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This piece is from MITSLoan Management Review with some great findings about the benefits of social business.
What is really happening in social business?
Intro:
A study by FedEx and Ketchum found:
** 52% of respondents said social business was strengthening relationships with the general public
**51% said it was strengthening relationships with clients
**40% said it was strengthening relationships with partners and suppliers
Here are some highlights:
**connections between social business and improved stakeholder relationships is supported by other researchers in the field.
In a recent interview with MIT SMR, strategy and management consultant Nilofer Merchant discussed how her research found that social enhances a firm’s relationships with employees and customers.
Jacob Morgan, principal of Chess Media Group, a management consulting and strategic advisory firm on collaboration and the author of The Collaborative Organization (McGraw-Hill, 2012), told us that based on his observations, the benefits of collaboration even positively impacts the quality of life of employees at home, outside of the workplace.
Dion Hinchcliffe, in his four-stage Capability Ladder of Social Business, says that the highest level in the ladder is also relationship based, what he calls the ability to “partner with the world.” Takeaway:
**Some benefits, like good relationships, don’t require an ROI study. Selected by Jan Gordon covering "Curation, Social Business & Beyond" Read full article here: [http://bit.ly/VNuPHT] Image from marketingbrainfodder.com Via janlgordon
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Presentation from Fast Company Innovation Uncensored 11/08/2012 by Jennifer Aaker on the definition and role of happiness in our lives and work. My point of view: it is up to you: staying into this...
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There is a lot being written about Design or Design Thinking. So where does it fit within Operational Excellence. Where does design fit into problem solving?
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Blackberry has always had a reputation for taking particular care when it comes to security.
Read more, a good practice example:
Via Gust MEES
Jocyl Garcia's curator insight,
May 17, 2013 8:45 AM
not evrythng dat u wanted and worked hard for always meant to be yours
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Design Thinking is a process of bringing integrative thinking, experimentalism, collaboration and empathy into the design process in a structured way. In this episode Vince and Allison walk us through the empathy and collaboration aspects of this framework. Via Edwin Rutsch
Michele Ivanisevic's curator insight,
April 30, 2013 2:39 PM
Empathy and Collaboration = Design thinking; Integrative Thinking: Designers harmonize seemingly conflicting ideas into a useful hole; - Experimentalism - questions about usefulness; Collaboration - variety of interdisciplinary ideas; Empathy - imagine the use by customers through a true understanding of how the customer interacts with their environment
Collaboration with target audience is key - hands on experience - managing the opinions of a focus group - meaningful insights into the benefits and flaws of current designs -- Self-Reflective -- feedback
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I was invited by to attend a workshop on ‘Practicing Empathy to Derive Insights for Novel Solutions’. The event was well organized and speakers were good to be listened. I strongly feel that anyone s...
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What motivates us at work is ultimately a very personal and individual topic, though generalities do apply. Via Barb Jemmott
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What if there were a basic literacy, beyond reading, writing, and arithmetics that we missed, or that wasn't really necessary until this moment in our histor...
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Teaching kids goes beyond textbooks and classroom lessons. It has to include teaching them to open their minds and how to think for themselves.
Read more, a MUST: http://edudemic.com/2012/11/next-generation-of-thinkers/
Via Gust MEES
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ScreenFlow is my favourite screencasting software tool and the one that I use to make all the video tutorials for my Tech Tools for Teachers series on OneStopEnglish and for the award winning Blended Learning in ELT course I designed for Bell. I'm now using it to create iPad tutorials and it works really well.
Via Jenny Pesina
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Apple ranked as the most innovative company in the world, despite spending significantly less on R&D than most of its competitors. Via Alex Butler, Jose H. Flores
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This is a really subjective topic, however, we have chosen some of our favorite layouts, color combinations and aesthetically pleasing designs. Pin your favorite! Via Martin (Marty) Smith
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Let us now talk about the several ways in which one can develop the design thinking abilities, which is of course one of the many ways to foster innovativeness.
Read more, very interesting...: http://www.scoop.it/t/creative-thinking-pensee-creative
Via Sémio PUB, Gust MEES
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This one slide alone summarizes the major trend of these past few years.
In other words, Social Media is becoming the new SEO.
This has at least 2 consequences for Content Marketers:
1. Content Marketing is becoming more and more important: companies can't use old fashion backlinking techniques anymore.
2. Content needs to be shareable and target humans - not robots. In particular content curators who will amplify their content impact by adding the right context to the right audience.