Chip Conley, founder of Joie de Vivre Hotels, discusses leadership, his bad first job, and the best business book he's ever read.
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Scooped by
Beth Kanter
onto Failure and Learning May 1, 2013 4:16 PM
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What do you consider your biggest failure?
I like to consider failures “noble experiments.” For me it was Costanoa, a luxury campground between Half Moon Bay and Santa Cruz in California. It was an inspired idea but the execution was challenging and the location was challenging. We sold it after three years for a fraction of what we spent to build it. We did learn unique ways to deliver service in a remote location.