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Social media has empowered customers like never before, says a consultant specializing in online marketing.Daniel Craig, founder of Reknown, addressed the annual general meeting of the Tourism Industry Association of Prince Edward Island (TIAPEI) ... 
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Dans la même lignée que Tourisme Montréal, le Canada a récemment lancé une initiative marketing web visant à faire la promotion de la destination du Canada par les Canadiens. Cette campagne s’enregistre dans la tendance lourde de recherche d’authenticité des voyageurs et de la recherche de l’expérience locale et non de celle d’un tourisme de masse.
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Satisfaction with the price paid on a travel website drives high overall satisfaction among consumers with their overall website experience, according to the J.D. Power and Associates 2012 Independent Travel Website Satisfaction Report.
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global study of travellers’ trip research habits has found websites with customer reviews are the most trusted source of information.
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Cloud computing has become a lot like the Hotel California: Once you pick a provider you can check out anytime you want – but you can never leave. You’ve no doubt heard of “cloud lock-in,” the concept that once you architect and optimize your systems on a single infrastructure seller you’re effectively stuck with the choice. It’s an unattractive idea, especially in an industry moving as quickly as cloud computing is.
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In travel industry, the one question that can never be certainly answered is - Who eats who? By 'eat', we mean the marketshare. We will keep things simple and say that - In the year 2000, Online Travel Agencies (OTA) took a major marketshare from offline Travel Agents, and now (post 2010) Airline websites are posing a serious threat in taking over marketshare from OTAs. This is seemingly becoming evident in the last couple of years.
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Text100’s Digital Index: Travel & Tourism study investigates how travellers in different regions are getting inspiration, making decisions, conducting purchases, and sharing experiences to do with their vacations, based on extensive global consumer research on a global scale.
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A sizeable study of leisure trippers in 13 countries around has shed further light on how important social media in two important areas of the travel funnel.
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The most money is spent on overhauling websites where hotels are finding it's key to include guest reviews to establish a sense of transparency and trust with online bookers.
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Flurry examines smartphone and tablet growth in the new global village, now totaling 750 million active devices across more than 220 countries.
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Das Kölner Portal listet Hotels künftig nach Qualitätskriterien statt nach der niedrigsten Rate. Damit wolle man Kundenwünschen gerecht werden, so HRS-Chef Tobias Ragge.
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Until now, a key quality differentiating the traditional travel agent and the online travel agency (OTA) has been high-touch personalization. Traditional agents have it. OTAs not so much. But a new generation of travel software is about to change that equation. OTAs are beginning to move from the “rational” booking tools on which they were built — those two-dimensional grids of dates, city pairs and fares — to “inspirational” tools that open with maps of the world and evocative images, trip themes and interactive features designed to appeal to the emotions and create a highly personalized purchasing experience.
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Et si la Qualité des sites web faisait l’objet du même niveau d’attention que celui porté à l’accueil ou aux conditions de séjour dans l’hôtellerie ? Convaincus de l’importance de bien piloter la qualité de ses services en ligne, Emakina et Temesis, qui sont partenaires depuis 2005 sur ce sujet, ont réalisé le premier Baromètre de la Qualité web des sites de Tourisme.
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It’s hard to escape hearing about social marketing platforms being acquired by major tech players these days.
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In the year 2000, online travel agencies took a major marketshare from offline Travel Agents, and now airline websites are posing a serious threat in taking over marketshare from OTAs. This is seemingly becoming evident in the last couple of years.
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MakeMyTrip, India's leading Online Travel Agent is on a roll again. In April '12, the company launched a social travel product called "Tripalong", that helps travellers to identify whether any of their social network friends are on the same plane / airport / origin / destination. This month, MakeMyTrip launched a product called "RoutePlanner" that helps travellers to plan their trip by considering various route possibilities / mode of transport.
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2013 will soon be upon us. Most of us can see that 2012's four big trends will get bigger next year: mobile, social, cloud, and big data.
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Social media, social media marketing, and social networking have been the subject of much hype, buzz and marketing budget disruption for big and small business alike.
Most businesses entered into social media marketing as a defensive strategy because they were afraid of losing out to competitors who were quicker to adapt and leverage this new platform.
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Half of all online travel search is driven by 13 words, with search terms dominated by ‘cheap’ and ‘discount’.
The finding, by digital marketing agency Stickyeyes, forms part of the UK Online Travel and Tourism Intelligence Report presented at the Travolution Summit in London.
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It sends a red flag to guests when their peers don't take the time to post and makes properties look lazy for not engaging their customers in an online discussion given the current pervasiveness of social travel.
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Priceline's survey results speak clearly to why all the major hotel booking sites have invested heavily in mobile apps that make last-minute reservations as seamless as they can be.
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How many companies have become massive by merely inspiring people to travel? As the once-crowded market for travel inspiration apps and sites thins out, the answer may actually be zero. The biggest...
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The hotel industry's belief that social media are driving bookings and revenue has been demonstrated in a new study published by the Cornell Center for Hospitality Research. The study, "The Impact of Social Media on Lodging Performance," by Chris K. Anderson, examines the effects of online reviews on consumers' lodging purchase decisions and the hotels' pricing power. The report is available from the CHR at no charge, at http://www.hotelschool.cornell.edu/research/chr/pubs/reports/abstract-16421.html.
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Cette étude explore, aux Etats-Unis, les liens entre la mobilité et le voyage. Elle démontre, sans surprise, que les voyageurs s’approprient de manière exponentiel...
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Will you have a "digital wallet" in your future? Will it become a vital interface between you and practically everyone you deal with while traveling? Lots of folks are betting yes. Broadly, the idea is to exchange old-fashioned paper and plastic for a master digital wireless system that can be used for all the transactions you now perform using the contents of your wallet or purse.
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