eTourism Trends and News
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October 22, 2012 4:58 PM
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Social Media, Mobile Trends Vital to Tourism Industry | CVBeat

Social Media, Mobile Trends Vital to Tourism Industry | CVBeat | eTourism Trends and News | Scoop.it
Social Media, Mobile Trends Vital to Tourism Industry. Posted on ... More than 2/3 of all adults use social media daily, making that the third most popular Internet activity behind using a search engine and email.
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eTourism Trends and News
Social media, mobile Internet, online distribution, online communication in tourism (French-English-German) Web: www.hevs.ch / www.tourobs.ch / www.etourism-monitor.ch
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Scooped by Roland Schegg
Today, 9:48 AM
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Hotel, flight bookings coming to Google's AI Mode | PhocusWire

Hotel, flight bookings coming to Google's AI Mode | PhocusWire | eTourism Trends and News | Scoop.it
Two weeks after launching agentic bookings in AI Mode to reserve restaurants, buy event tickets and make beauty and wellness appointments, Google confirmed it is developing similar capabilities for hotel and flight reservations. 

“Our goal is that you'll be able to also book flights and hotels directly in AI Mode,” Julie Farago, Google’s vice president of engineering for travel and local search, told PhocusWire.  

To make this a reality, she said Google is working on building out the experience with industry partners such as Booking.com, Expedia, Marriott International, IHG Hotels & Resorts, Choice Hotels International and Wyndham Hotels & Resorts. 

Google said specifics regarding the booking flow, payments and other details are still being worked out, and it did did not provide a timeline for the launch of agentic travel booking. 
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Scooped by Roland Schegg
Today, 4:43 AM
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Google pushes deeper into AI-driven travel planning

Google is rolling out a global expansion of its AI travel features, including the Flight Deals tool, new trip-planning capabilities in AI Mode’s Canvas, and broader access to agentic booking assistance. The updates move Google closer to offering an end-to-end travel discovery and booking experience directly inside Search.

Key takeaways

Global rollout of Flight Deals: Google’s AI-powered bargain finder now covers 200+ countries and supports 60+ languages.
Describe-your-trip search: Users simply outline where, when, and how they want to travel, and AI surfaces the best available fares.
Canvas becomes a trip-planning workspace: AI Mode users can now generate full itineraries using real-time data from Flights, Hotels, Maps, and the broader web.
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Scooped by Roland Schegg
Today, 2:23 AM
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How AI is reshaping every step of the traveler journey

How AI is reshaping every step of the traveler journey | eTourism Trends and News | Scoop.it
For context, we’ve broken the traveler journey down into eight major stages, starting with inspiration and planning, and ending with post-trip activities (including loyalty plays that get travelers thinking about their next trip).

For each of these eight stages, we’ve selected three concrete examples. 
So that’s 24 real-world AI applications in total. 
And yes, these are real products, not theoretical agentic concepts that might happen someday.
Below, we’ll walk you through all 24 examples in a bit more detail: what each company does, where along the journey it fits, and how you can explore them further through their respective websites and company pages.
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Scooped by Roland Schegg
Today, 2:11 AM
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A snapshot of AI developments in travel in 2025 | PhocusWire

A snapshot of AI developments in travel in 2025 | PhocusWire | eTourism Trends and News | Scoop.it
Artificial intelligence (AI) initiatives have come thick and fast in the travel industry over the course of 2025.

Consumer-facing solutions covering all parts of the traveler experience and B2B tools helping companies show-up on the AI platforms are all vying for attention.

In the background, travel technology providers are scrabbling to create solutions to help travel brands drive efficiency as well as be seen on AI platforms
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Scooped by Roland Schegg
Today, 2:05 AM
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How AI is reimagining travel beyond efficiency

By 2026, agentic AI will transform travel from a process of searching and booking into a fluid, predictive system that anticipates traveler intent, resolves disruptions proactively, and powers new loyalty models built on data and personalization.

Key takeaways

From efficiency to imagination: AI is moving beyond automating tasks toward understanding mood, intent, and context to inspire and assemble personalized itineraries.
Agentic assistants take action: Next-generation systems will monitor flights, weather, and events, and rebook proactively—often before travelers notice a disruption.
Data becomes the competitive moat: The combination of first-, zero-, and third-party data enables predictive personalization that raises loyalty and creates higher switching costs.
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Scooped by Roland Schegg
November 15, 3:06 AM
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AI at sea: How cruise lines are turning generative tech into practical tools | PhocusWire

AI at sea: How cruise lines are turning generative tech into practical tools | PhocusWire | eTourism Trends and News | Scoop.it
The use of artificial intelligence (AI) is increasing across cruise lines, from customer service chatbots to the modernization of legacy booking systems. Three cruise lines have launched recent digital initiatives in this sector, exploring marketing automation, guest personalization and data integration.
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November 15, 1:26 AM
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NotebookLM intègre désormais la fonctionnalité Deep Research

NotebookLM intègre désormais la fonctionnalité Deep Research | eTourism Trends and News | Scoop.it
Intégré début novembre à Gmail, Docs, Slides et Sheets, la fonctionnalité Deep Research de Gemini débarque maintenant dans NotebookLM. Dans un billet de blog publié ce jeudi 13 novembre 2025, Google annonce que tous les utilisateurs de son assistant de recherche alimenté par l’IA pourront en profiter « d’ici la semaine prochaine ».
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Scooped by Roland Schegg
November 14, 7:37 AM
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Le web est-il en train de devenir entièrement synthétique ?

Le web est-il en train de devenir entièrement synthétique ? | eTourism Trends and News | Scoop.it
Loin des prévisions les plus alarmistes, le web n’est pas encore dominé par les contenus générés par l’IA. Et c’est tant mieux, puisqu’il doit impérativement conserver une part d’humanité, plaide Sane Lebrun dans une tribune pour BDM.
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Scooped by Roland Schegg
November 13, 5:24 AM
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Une immense supercherie: comment Microsoft, Google et Amazon font croire qu’ils renforcent la souveraineté numérique européenne et suisse - Le Temps

Les géants américains de la technologie multiplient les investissements massifs sur le continent. Ils ne cessent de mettre en avant leur apport à la souveraineté numérique. Mais il n’en est rien
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Scooped by Roland Schegg
November 12, 10:41 AM
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Wenn der Gast im Netz zum Richter wird - Online­be­wer­tungen entscheiden über Erfolg oder Misserfolg eines Betriebs

Wenn der Gast im Netz zum Richter wird - Online­be­wer­tungen entscheiden über Erfolg oder Misserfolg eines Betriebs | eTourism Trends and News | Scoop.it

"Onlinebewertungen sind die neue Währung der Gastfreundschaft: Zahlreiche Studien zeigen, dass Onlinebewertungen heute zu den wichtigsten Entscheidungsfaktoren bei der Buchung gehören. In vielen Modellen übertrifft der Einfluss eines starken Ratings sogar den des Preises.

Besonders ausgeprägt ist dieser Effekt im 4- und 5-Sterne-Segment, wo höhere Preise und ein intensiverer Leistungsvergleich die Erwartungen zusätzlich erhöhen. Doch immer öfter geraten Bewertungen in Verruf, weil Gäste Unwahrheiten posten und Betriebe positive Bewertungen einkaufen."

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Scooped by Roland Schegg
November 12, 9:53 AM
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AI's expanding role in hotel profitability - How intelligent systems are reshaping revenue, staffing, and operations across the hospitality industry

AI is moving beyond guest personalization to reshape the fundamentals of hotel profitability — optimizing rates, staffing, and operations while reducing waste and labor costs. From predictive maintenance to dynamic pricing, artificial intelligence is becoming a quiet but powerful force behind the bottom line.

Key takeaways

Smarter pricing: AI-driven revenue management systems use real-time data such as booking pace, competitor rates, and local events to optimize room pricing and forecast demand more accurately.
Labor efficiency: AI-powered occupancy forecasting helps align staffing with demand, preventing overstaffing in low periods and shortages in busy ones.
Automation at the front desk: Chatbots, digital concierges, and self-check-in kiosks are reducing front desk workloads and improving operational efficiency, especially in mid-scale and budget hotels.
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Scooped by Roland Schegg
November 12, 2:10 AM
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The future of agentic payments in travel | PhocusWire

The future of agentic payments in travel | PhocusWire | eTourism Trends and News | Scoop.it
The world is inching closer to end-to-end artificial intelligence (AI)-powered travel booking in chat, and the payments layer is essential to achieving that goal.

In September, Stripe and OpenAI announced “Instant Checkout” within ChatGPT, powered by a co-developed, merchant-friendly open-standard called “Agentic Commerce Protocol.”

“By co-developing the Agentic Commerce Protocol with Stripe, we’re making it possible for businesses of all sizes to meet people where they are—and for shoppers to complete purchases seamlessly in conversation,” Fidji Simo, CEO of applications for OpenAI, said in a release.
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Scooped by Roland Schegg
November 6, 1:37 PM
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AI-assisted hotel bookings convert better - Early usage data from Booking.com suggests conversational planning leads to stronger traveler confidence and fewer cancellations

"Booking Holdings reported strong quarterly results, but the most notable insight came from early data on AI-assisted bookings: travelers who plan and book through conversational AI tools show higher engagement, convert more often, cancel less, and report greater satisfaction. While it’s still too early to know how disruptively AI will reshape the travel market, these behavioral signals suggest a meaningful shift in how travelers make decisions.

Key takeaways

Stronger conversion rates: Bookings initiated through AI-enabled planning tools are converting at a higher rate than traditional search-based flows.
Fewer last-minute cancellations: AI-guided bookings tend to result in more confident decisions, reducing post-booking churn.
Higher customer satisfaction: Travelers report feeling the trip recommendations are more tailored, which improves satisfaction with the overall planning experience.
Discovery still uncertain, fulfillment still essential: Booking.com acknowledges that travelers may start trip planning elsewhere (e.g., AI assistants), but expects OTAs to remain central to fulfillment and servicing."

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Today, 4:45 AM
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Google moves toward agentic travel booking 

Google is developing agentic tools that can plan and book travel across flights and hotels, while expanding its broader suite of AI travel features. The company aims to make AI Mode a unified hub for trip discovery, planning, and eventually booking — though travel’s complexity and consumer hesitation will slow full autonomy.

Key takeaways

Google’s agentic booking ambitions: The company is building a conversational tool that can compare and refine travel options — and ultimately complete bookings with partners.
Early-stage partnerships: Google is working with Booking.com, Expedia, Marriott, IHG, Choice, and Wyndham, but stresses the project is in its early phases.
Competitive pressure: OpenAI, Perplexity, Expedia, and Booking.com are all developing agentic travel tools, pushing Google to signal its direction early.
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Today, 2:32 AM
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Google Is Building Agentic Travel Booking, Plus Other Travel AI Updates

Google Is Building Agentic Travel Booking, Plus Other Travel AI Updates | eTourism Trends and News | Scoop.it

"Truly agentic travel tech is complicated and all the major travel brands are working on it. Now Google aims to plant a flag in this space.

Google is developing an agentic tool for booking flights and hotels, the company said Monday, as it unveiled several new travel features tied to its artificial intelligence and search systems.

The ambition is to turn AI Mode into a travel hub that can plan trips and help users complete them.

In a blog post, Google wrote: “Just describe what you’re looking for to compare different flights or hotels and browse schedules, prices, room photos, amenities and reviews. You’ll be able to follow up and refine your options, and then once you’re ready, you can quickly complete the booking with the partner of your choice.”

Google is working with Booking.com, Choice Hotels International, Expedia, IHG Hotels & Resorts, Marriott International, and Wyndham Hotels & Resorts, though the project is at an early stage."

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Scooped by Roland Schegg
Today, 2:15 AM
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Mirai launches Sarai, the new generation of AI agents for hotels

Mirai launches Sarai, the new generation of AI agents for hotels | eTourism Trends and News | Scoop.it
After months of development, Mirai introduces Sarai, the new generation of AI agents designed to revolutionize guest service, available 24 hours a day, 7 days a week, across multiple channels and in any language. Agents that help you evolve traditional chatbots, moving from automation to true intelligence. 
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Scooped by Roland Schegg
Today, 2:08 AM
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Revolut and Booking.com team up on travel payments •

Revolut has launched a global payments partnership with Booking.com, allowing travelers to pay for accommodation — and soon flights and cars — using Revolut Pay. The collaboration deepens Revolut’s push into travel and offers travelers faster checkout, biometric security, and boosted loyalty rewards.

Key takeaways

One-click payments: Booking.com customers can now pay via Revolut Pay, enabling a fast, secure checkout directly through the Revolut app.
Large overlapping user base: Around 9 million Revolut customers already use Booking.com, making the partnership a strategic fit for both brands.
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Today, 1:51 AM
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Digitalkonferenz: KI-Studien und Impulse an Tag eins beim Digital Hotel Day 2025

Digitalkonferenz: KI-Studien und Impulse an Tag eins beim Digital Hotel Day 2025 | eTourism Trends and News | Scoop.it
Am ersten Tag des Digital Hotel Days dreht sich alles um die Digitalisierung der Hotelbranche. Doch um Künstliche Intelligenz überhaupt nutzen zu können, müssen Betriebe einiges beachten. Experten klären in Hamburg auf.
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Scooped by Roland Schegg
November 15, 2:38 AM
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New hotel reservation scam spreads through major OTAs

A new scam is targeting travelers who book hotels through platforms like Booking.com and Expedia, using compromised hotel accounts to send guests fake payment-verification requests. The campaign relies on a multi-step ClickFix attack that first infects hotel systems, then uses that access to phish customers.

Key takeaways

“I paid twice” phishing tactic: Scammers impersonate Booking.com or Expedia, urging guests to “verify payment” to avoid cancellation.
Fake landing pages: Links lead to highly convincing spoofed sites designed to capture credit card information.
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Scooped by Roland Schegg
November 15, 1:25 AM
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Buchungssysteme Restaurants: Vom Telefon zur Datenanalyse

Buchungssysteme Restaurants: Vom Telefon zur Datenanalyse | eTourism Trends and News | Scoop.it

"Digitale Buchungssysteme gehören heute zum Alltag der Gastronomie und Hotellerie. Sie erleichtern die Planung, schaffen Transparenz und liefern wertvolle Daten. Das Tischreservierungssystem Foratable von Lunchgate verarbeitet jährlich über 15 Millionen Gästereservierungen in mehr als 1200 Restaurants, darunter rund 300 Hotelrestaurants. Auf dieser Basis lassen sich Trends im Gästeverhalten ableiten, die im jährlichen Report «Gästeverhalten» zusammengefasst werden.

Ein zentrales Ergebnis: Onlinereservierungen machen zwar die Mehrheit aller Buchungen aus, bringen aber weniger Gäste als manuell erfasste Reservierungen. Manuell erfasste Reservierungen, beispielsweise durch die Réception oder telefonisch vereinbarte Buchungen, führen hingegen zu deutlich grösseren Gruppen und damit zu einer höheren Auslastung. "

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Scooped by Roland Schegg
November 13, 8:52 AM
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KI-Hotelexpertin Olga Heuser: Warum die KI-Revolution anders verläuft als alle denken

KI-Hotelexpertin Olga Heuser: Warum die KI-Revolution anders verläuft als alle denken | eTourism Trends and News | Scoop.it
Für die Reise- und Hotelbranche stellt sich seit Ende Oktober 2025 eine existenzielle Frage: Ist der neue Browser «Atlas» von OpenAI der Game-Changer, der die Art und Weise, wie wir Hotels buchen, fundamental verändert? Und: Wie verändert sich die Rolle der OTAs? Erleben wir gerade eine Evolution, die zwar disruptiv, aber weniger apokalyptisch verläuft als viele befürchten?
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Scooped by Roland Schegg
November 13, 12:30 AM
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AI in Hospitality: Transforming Service Experience and Efficiency | By Ronald Sone

AI in Hospitality: Transforming Service Experience and Efficiency | By Ronald Sone | eTourism Trends and News | Scoop.it
Artificial Intelligence (AI) has been significantly reshaping the hospitality industry over the past decade. From luxury hotels to fast food joints, AI tools are affecting how services are delivered and how operations are run, ultimately having an enormous impact on the customer experience overall. But what does this digital transformation really look like?
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Scooped by Roland Schegg
November 12, 9:55 AM
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ChatGPT ads are coming – and they won’t look like Google ads - A new kind of advertising model built on trust

OpenAI CEO Sam Altman says ads will likely appear in ChatGPT eventually—but not in the way Google does them. Rather than relying on search results that fail users, Altman envisions a model where ChatGPT earns commissions only when it delivers genuinely helpful recommendations that users act on.

Key takeaways

Not like Google Ads: Altman criticized Google’s model, saying it profits when search results don’t deliver—forcing advertisers to pay for visibility.
Trust over placement: OpenAI will avoid “pay-to-play” answers. If ChatGPT ranked a worse hotel above a better one because of money, Altman said, that would “catastrophically” damage user trust.
Commerce through conversation: Altman imagines users asking for recommendations, seeing the best option, and completing purchases (like booking a hotel) in one click—where OpenAI earns a small, transparent commission.
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Scooped by Roland Schegg
November 12, 9:52 AM
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Apple expands its digital wallet into travel

Apple is embedding its digital wallet into multiple stages of the travel experience — from unlocking cars and passing security to paying for hotels, rides, and in-flight purchases — as it seeks to capture a larger share of global travel spending traditionally dominated by credit card issuers.
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Scooped by Roland Schegg
November 10, 8:19 AM
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Agentic Search and AI: The future of hotel marketing

Agentic Search and AI: The future of hotel marketing | eTourism Trends and News | Scoop.it

"The hospitality search experience has undergone a quiet revolution. Where travelers once Googled their way to vacation options, many now turn to AI assistants like ChatGPT, Copilot, and other “agentic” tools to dream, plan, and book. With tools like Google’s Search Generative Experience (SGE), users receive detailed answers, trip summaries, and personalized insights based on conversational prompts."

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