eTourism Trends and News

Want to get some hard numbers as to how influential a hotel’s reputation can be to the bottom line? Well, here you go.

A one-point increase in a hotel’s 100-point Global Review IndexTM (GRI), for example, leads up to a 0.89% increase in price (ADR), a 0.54% increase in occupancy, and a 1.42% increase in revenue per available room (RevPAR).

Hotels should insist on guests filling out surveys while still on the property so that owners have a chance to respond to problems before guests write user reviews.

Hotel guests still rely heavily on recommendations from friends and family, but the impact of social media channels such as Facebook and Twitter is negligible.

Hotel guests still rely heavily on recommendations from friends and family, but the impact of social media channels such as Facebook and Twitter is negligible.

The impact of positive user reviews on a hotel’s revenue increases as you move down the scale of hotels from luxury to the economy segment, reports a study to be released by the Cornell School of Hotel Administration at the end of this week. User reviews refer to ReviewPro’s aggregate user review score, which is a composite score across all review sites including TripAdvisor, Expedia, and Priceline.

Facebook is always touting TripAdvisor as its best buddy in travel, but despite all the hype, TripAdvisor is now saying Facebook is a "somewhat expensive" channel and that the jury is out on whether marketing through Facebook will sufficiently "move...