Empathic Design: Human-Centered Design & Design Thinking
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Empathic Design: Human-Centered Design & Design Thinking
International information about empathy related to empathic design, human-centered design, design thinking.
Curated by Edwin Rutsch
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Rescooped by Edwin Rutsch from Empathy Movement Magazine
October 31, 2019 6:23 PM
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Design Thinking For School Marketing: Empathize With Your Community

Design Thinking For School Marketing: Empathize With Your Community | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it
Empathize With Your Community
Design thinking is a unique framework due to its emphasis on two phases that many other frameworks/mindsets don’t address: empathize and define. When these steps are overlooked, leaders often end up missing the core problem due to poorly diagnosing the needs of their intended audience.

 

When your audience/community is different from place-to-place, as is the case within the education space, a “one size fits all” approach is likely to fall short. As micro-schools and personalized learning continue to grow and school districts shift to fit the modern age, it has become more urgent than ever to immerse yourself and tailor your strategic marketing plan to the specific community that you are trying to serve.

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Rescooped by Edwin Rutsch from Empathy Movement Magazine
September 30, 2019 11:47 AM
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Design Thinking for Employee Engagement: Stage 1 – Use Empathy to Understand your Employees

Design Thinking for Employee Engagement: Stage 1 – Use Empathy to Understand your Employees | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it

Stage 1 – Use Empathy to Understand your Employees
Let’s start with stage one: empathy. Design thinking starts by listening to the most important person – and no, that’s not the CEO or the HR Director.

Instead, it’s that person who’ll be consuming your products: the humble, yet demanding, end user. For HR managers, that’s your employees.

Instead of jumping to engagement solutions (free fruit, anyone?), you’ll start by empathising. Empathy is about observing the facts and feelings from your employees’ point of view.

The best way to do this at scale is through an anonymous Engagement, Pulse or Exit survey.

Include a mix of question types: Allow for open-ended answers as well as likert scales. Collating the data is much easier if you have a single survey tool where all the result are in one dashboard.

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Rescooped by Edwin Rutsch from Empathy Movement Magazine
September 24, 2019 12:03 AM
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Can We Design Without Empathizing?

Can We Design Without Empathizing? | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it
Empathy involves asking ‘WHY' while designing;  Researchers & designers conduct workshops with clients and study users to identify the needs & challenges by empathizing with them which were not articulated by the stakeholders before. As a people skill, empathy helps in understanding - how the stakeholders & users perceive any problem within the context, how they feel about it and react in different situations. 

 

There are different approaches to generate requirements in various product development methods - agile, lean startup, waterfall, scrum, etc. One of the approaches that Lollypop team believes in is - Human Centred Design (HCD) Thinking, where we empathize with the users & stakeholders to address any problem-solution. 

 

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Scooped by Edwin Rutsch
September 16, 2019 6:53 PM
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How to Develop an Empathic Approach in Design Thinking | Interaction Design Foundation

How to Develop an Empathic Approach in Design Thinking | Interaction Design Foundation | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it
Empathy requires us to put aside our learning, culture, knowledge, opinions, and worldview purposefully in order to understand other peoples’ experiences of things deeply and meaningfully. It requires a strong sense of imagination for us to be able to see through another person’s eyes.

 

It requires humility so we can seek to abandon our preconceived ideas and biases. It requires that we have a heightened awareness of other peoples’ needs, wants, motivations and goals. Let’s go through the traits an empathic observer should possess—and some methods you can use to gain a deep understanding of the people for whom you are designing.

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Scooped by Edwin Rutsch
September 3, 2019 10:21 PM
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Deradicalization through Dialogue: Interview with Daryl Davis | Subverse News  

Daryl Davis, renowned for deradicalizing KKK members spoke at the Minds IRL event on Saturday in Philadelphia, which brought together speakers across the political spectrum to speak about ending racism, violence, and authoritarianism. Subverse spoke with Davis about his thoughts on the event and why having these conversations are important.
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Rescooped by Edwin Rutsch from Empathy Movement Magazine
August 4, 2019 3:03 PM
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Biomimicry and Other Design Processes: "Design Thinking is an empathic, human-centered approach to innovation"

Biomimicry and Other Design Processes: "Design Thinking is an empathic, human-centered approach to innovation" | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it

Design Thinking is an empathic, human-centered approach to innovation that has become prominent in design and business circles in recent decades. In the image below we have modified a Design Thinking diagram used by the Hasso Plattner Institute for Design (aka “d.School”) at Stanford University, to show how biomimicry concepts can fit into the framework.

Whereas design thinking emphasizes beginning the design process with empathy for users, in a biomimetic concept we could extend that concern to include all life

 

. During the “define” step one would identify the function and context necessary for the solution and formulate questions for biology research. The “ideate” step then includes searching biology for inspiration, translating strategies and considering nature’s unifying patterns. And finally, the “test” step includes evaluating whether the resulting design is ultimately life-friendly.

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Rescooped by Edwin Rutsch from Empathy Movement Magazine
August 1, 2019 5:54 PM
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The universality of empathetic design - UX Collective

The universality of empathetic design - UX Collective | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it

Empathetic design means keeping the user in mind throughout the process of designing or creating something. It means being aware of what a user needs and what a user may want. Empathetic design does not mean ensuring that a user is given everything they may want because sometimes that simply is not practical or possible...

 

Empathetic design can be complex. There are many strategies for practicing empathetic design and there is a lot of information available. To learn more about empathetic design, please look at some of the resources I have attached below. Personally, IDEO has always been an excellent source of information and inspiration for me. So, to those interested in empathetic design, I recommend looking at their resources.

Although there is a lot to empathetic design, in my experience as a Mechanical Engineer, I have found that it boils down to two things; consideration and communication. For me, consideration comes partly from trying to put myself in a user’s position.

 

Ariel Jakubowski

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Rescooped by Edwin Rutsch from Empathy Movement Magazine
July 24, 2019 12:25 PM
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The Promise of Empathy

The Promise of Empathy | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it

This paper examines the promise of empathy, the name commonly given to the initial phase of the human-centered design process in which designers seek to understand their intended users in order to inform technology development.

By analyzing popular empathy activities aimed at understanding people with disabilities, we examine the ways empathy works to both powerfully and problematically align designers with the values of people who may use their products. Drawing on disability studies and feminist theorizing, we describe how acts of empathy building may further distance people with disabilities from the processes designers intend to draw them into.

We end by reimagining empathy as guided by the lived experiences of people with disabilities who are traditionally positioned as those to be empathized.

 

 

The Promise of Empathy: Design, Disability, and Knowing the “Other”

This paper examines the promise of empathy, the name commonly given to the initial phase of the human-centered design process in which designers seek to understand their intended users in order to inform technology development. By analyzing popular empathy activities aimed at understanding people with disabilities, we examine the ways empathy works to both powerfully and problematically align designers with the values of people who may use their products.

https://www.bennettc.com/wp-content/uploads/2019/05/Bennett_the-promise-of-empathy-design-disability-and-knowing-the-other.pdf

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Scooped by Edwin Rutsch
July 13, 2019 11:58 AM
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It's About Empathy – Connection Ties Us Together | "As we relate, so we think."

It's About Empathy – Connection Ties Us Together | "As we relate, so we think." | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it
"As we relate, so we think."
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Rescooped by Edwin Rutsch from Empathy Movement Magazine
July 13, 2019 12:38 AM
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Design thinking is ineffective without thinking designers

Design thinking is ineffective without thinking designers | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it

Empathy is the best designer in reimagining health technology. I recently stumbled upon this article that focuses on concerns that hospitals in Scotland are not being built to a high enough standard to tackle infections.

Empathy is the birthplace of Design Thinking

The truth is, Design Thinking processes and philosophies have certainly become more mainstream in recent years. But are we overselling the capability? Is Design Thinking living up to its potential? We’ve all seen articles that say Design Thinking is dead or it’s overrated. Of course there’s always room to improve, but let’s be careful not to throw the baby out with the bath water. In reality, the naysayers are forgetting one of the foundational core constructs of Design Thinking; Empathy!
 

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Rescooped by Edwin Rutsch from Empathy Movement Magazine
July 8, 2019 6:54 PM
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Design Thinking Approach to eLearning Emphasizes Empathy

Design Thinking Approach to eLearning Emphasizes Empathy | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it

Figure 1: The Design Thinking process starts with empathy

Design Thinking and Human-Centered Design approaches, as applied to eLearning, focus on designing solutions that work for real learners in real workday situations. As such, empathy is an essential element in a Design Thinking approach to eLearning, and it is the first stage of any Design Thinking-based process.

In a instructional design context, empathy requires understanding the pain points and the daily reality of your target audience; it also requires some knowledge of learners’ motivations and needs, which might not be obvious.

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Rescooped by Edwin Rutsch from Empathy Movement Magazine
June 27, 2019 12:37 PM
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Creative Production Flows for Distributed Innovation Teams

Creative Production Flows for Distributed Innovation Teams | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it

One divergence-convergence cycle is dedicated to designing the problem.  The typical approach is to start by designing the solution.  But this prematurely limits the potential for design.  Design thinking begins with immersion to understand the space to explore.  To see with new eyes.  To throw aside all preconceived assumptions.  In this phase of the flow the following states are achieved:

Understand – Build empathy through immersive experiences.

Observe – Identify deep insights and hidden needs.

Point of View – State the nature of the problem or envisioning of new reality and concept to be developed.

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Rescooped by Edwin Rutsch from Empathy Movement Magazine
June 5, 2019 7:33 PM
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40 Years In 5 Minutes: Age Simulation Suit Aims To Increase Empathy In Building Design

40 Years In 5 Minutes: Age Simulation Suit Aims To Increase Empathy In Building Design | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it
They say the idea behind the experience is to apply that firsthand understanding to make their building designs more empathetic and accessible.

“One of the things that we really took away from the staff that ran through the scenarios is that having the hearing and the sight losses is really isolating,” Steiner tells Here & Now‘s Robin Young. “So even though I was at the airport [and] I did not have a flight to catch, I couldn’t understand half of the announcements. The losses that you have can be a little bit overwhelming.”
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Rescooped by Edwin Rutsch from Empathy Movement Magazine
October 31, 2019 6:23 PM
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Empathy | Interaction Design Foundation

Empathy | Interaction Design Foundation | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it

The full list of UX literature that deals with Empathy, from the world’s biggest and most authoritative library of UX design resources.

What is Empathy?

Design Thinking cannot begin without a deeper understanding of the people you are designing for. In order to gain those insights, it is important for you as a design thinker to empathize with the people you’re designing for so that you can understand their needs, thoughts, emotions and motivations. The good news is that you have a wide range of methods at your command for learning more about people. The even better news is this: with enough mindfulness and experience, anyone can become a master at empathizing with people.

 

"Engaging with people directly reveals a tremendous amount about the way they think and the values they hold. Sometimes these thoughts and values are not obvious to the people who hold them. A deep engagement can surprise both the designer and the designee by the unanticipated insights that are different from what they actually do - are strong indicators of their deeply held beliefs about the way the world is."
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Rescooped by Edwin Rutsch from Empathy Movement Magazine
September 30, 2019 11:47 AM
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Empathy, the keystone of Design Thinking, techniques to succeed and why do we fail to be user-centric?

Empathy, the keystone of Design Thinking, techniques to succeed and why do we fail to be user-centric? | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it

In our previous article, we described how design thinking built upon empathy and intuition to identify critical user requirements and define imaginative ways to resolve their needs. In this post, we are going deeper into this user-centered process as the keystone to conceive and create a successful innovative product, service or process.

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Rescooped by Edwin Rutsch from Empathy Movement Magazine
September 24, 2019 12:02 AM
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Why I Don’t Believe in Empathic Design

Why I Don’t Believe in Empathic Design | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it

Human-centered design pioneer Don Norman, who coined the term ‘user experience,’ explains why he’s not convinced by the current obsession with empathy and what we should do instead.
I approve of the spirit behind the introduction of empathy into design, but I believe the concept is impossible, and even if possible, wrong.

 

The reason we often talk about empathy in design is that we really need to understand the people that we’re working for. The idea is that, essentially, you’re in a person’s head and understand how they feel and what they think.

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Scooped by Edwin Rutsch
September 4, 2019 1:00 PM
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Why Empathy?

Why Empathy? | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it
Barack Obama famously said:

“If we hope to meet the moral test of our times... then I think we’re going to have to talk more about the empathy deficit. The ability to put ourselves in somebody else’s shoes, to see the world through somebody else’s eyes.”

Empathy has the power to understand others and allows us to enter imaginatively into their thoughts and feelings and therefore respond in an appropriate way.
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Rescooped by Edwin Rutsch from Empathy Movement Magazine
September 3, 2019 9:57 PM
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What Is Empathetic Design?

What Is Empathetic Design? | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it
What is empathetic design?
Empathetic design (not to be confused with empathic design, a common design methodology) is, simply put, designing with a level of empathy for your audience. The opposite would be apathetic design—which is often a result of the “I’m a designer” effect.

Empathetic design is not necessarily just the practice of buzzword-filled “User Experience Design” practices. Empathetic design is the fundamental understanding of how people use the tools that you build. It’s not about users and testing (though those are important too). It’s about people. Empathetic design is about being a person, designing for other people. Understanding that your website that you create for your business to communicate with your audience is a tool that will be used by people is the first step in creating an empathetic website.
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Rescooped by Edwin Rutsch from Empathy Movement Magazine
August 4, 2019 3:02 PM
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Empathy and the Design Process - UX Planet

Empathy and the Design Process - UX Planet | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it
The topic of empathy has been circling around for quite some time, particularly since it’s one of the pillars of the Design Thinking Process (established under the “Understand” component of the process). Empathy is also a topic that keeps being written about from multiple Authors, who try to emphasize the fact that Designers are only successful when they empathize and fully embrace the users they’re creating a solution for.

 

The idea for this article sprung up, not because I want to demystify what others have written so well, but mostly because I want to empirically showcase what I’ve observed from going through multiple Product Design teams and applications/software products deployed to the market, and what role Empathy truly played. Also as a highlight, I highly recommend a thorough read on this article hailing from the phenomenal Don Norman on the topic of Empathy. It’s a testament to a different perspective on the concept of Empathy in Design from a genial author.

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Rescooped by Edwin Rutsch from Empathy Movement Magazine
July 24, 2019 12:25 PM
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The Promise of Empathy: Design, Disability, and Knowing the 'Other' 

The Promise of Empathy: Design, Disability, and Knowing the 'Other'
Cynthia L. Bennett, Daniela K. Rosner

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Rescooped by Edwin Rutsch from Empathy Movement Magazine
July 24, 2019 12:09 PM
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The Promise of Empathy: Design, Disability, and Knowing the 'Other' 

The Promise of Empathy: Design, Disability, and Knowing the 'Other'
Cynthia L. Bennett, Daniela K. Rosner

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Rescooped by Edwin Rutsch from Empathy Movement Magazine
July 13, 2019 12:41 AM
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This Is Why Empathy Matters As A UX Designer

This Is Why Empathy Matters As A UX Designer | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it

Tips for introducing an empathic mindset in your company

Without a mutual understanding of the benefits that an empathic design approach can bring, it can be difficult to stand up to business-driven product requirements or unvalidated assumptions about the right solutions to implement.

One of the easiest ways to help others in your team or company to start thinking more empathically is to invite them to sit in on user research or user testing. Ask them to be your note taker, or simply have them observe. When a non-design team member can actually see and hear first hand a user experiencing and interacting with a product, it gives them an opportunity to develop empathy for that user and create a meaningful connection with them.

 

Claire Rackstraw

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Rescooped by Edwin Rutsch from Empathy Movement Magazine
July 8, 2019 6:55 PM
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Design Thinking in L&D Brings Innovation and Empathy

Design Thinking in L&D Brings Innovation and Empathy | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it

As learning and development (L&D) professionals, we all work to bring solutions to organizations and people. While we need to design and build things that are good for the organization, we also need to build things that people value and enjoy. This sounds easy, but the challenges of time, budget, fuzzy needs, shifting priorities, and resistance to change are well known. The Design Thinking approach offers a possible solution.

Design Thinking is a set of tools and methods for creative problem-solving. Design Thinking focuses on empathy by adopting the mindset of the people you are serving. Overall, Design Thinking includes a set of key phases that describe the approach. They are: empathy, definition, ideation, prototyping, and testing.

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Rescooped by Edwin Rutsch from Empathy Movement Magazine
July 2, 2019 7:16 PM
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What is Design Thinking and why is it important? –

What is Design Thinking and why is it important? – | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it
Design Thinking is simply a method for creative problem solving. According the Interaction Design Foundation (IDF), The key ingredient is that it’s a human-centered process. As a UX Designer, it’s…

 

It’s important to recognize that these steps are non-linear. They can occur in parallel and are often repeated. However, “empathize” is typically the first step.

Building Empathy For Your Users

Empathy is not only applicable to UX. It’s an important life-skill to have and one that will be beneficial in the workplace and beyond. However, even if you consider yourself an empathetic person, it can be easy to lose sight of how to connect with the user. So, how can you ensure this doesn’t happen?

 

The first step is getting to know your users. This is not just about understanding what the target client wants and needs. Rather, this step is about taking the time to fully grasp users’ thoughts, emotions, and desires. As Simon Sinek says, “People don’t buy what you do, they buy why you do it.” If you can understand the customer’s “why,” then you will be able to better convey the “why” of your business to them. In essence, it’s about building a connection between the product and the user.

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Rescooped by Edwin Rutsch from Empathy Movement Magazine
June 5, 2019 7:33 PM
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Empathy in Human Centered Design

Empathy in Human Centered Design | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it
In nearly every conceptual, practical, or philosophical view of Everyday Empathy, popular culture is correct. Empathy is pretty great.

Down the rabbit hole of popular Design theory, Empathy becomes considerably more nuanced.
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